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Magazine Cover Design

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A presentation given at the Minnesota Magazine & Publications Association. 1 of 4. See also Magazine Design System, Web Magazine Design, and Magazine Design Troubleshooting.

Published in: Design, Business

Magazine Cover Design

  1. 1. editorial / design mmPA 2009 summit & ExPo mAy 21, 2009
  2. 2. EditoriAl / dEsign -covEr develop your publication with your content and audience in mind at all times n Based on a 2007 study there are 19, 532 magazines in circulation. n 85% of adults over the age of 18 read magazines sources: mri Fall, 2007, national directory of magazines, 2008, oxbridge communications and samir Husni’s guide to new consumer magazines, 2008 mmPA 2009 summit & ExPo 05.21
  3. 3. EditoriAl / dEsign -covEr consider where and how your audience interacts with your publication n 81% read magazines at home. 76% of that same group also read magazines out of the home. mmPA 2009 summit & ExPo 05.21
  4. 4. EditoriAl / dEsign -covEr capture your reader’s attention and keep it n Based on a 2007 media usage study 10% of respondents read magazines 26% listen to the radio 24% go online 20% watch television 12% read newspapers. source: Bigresearch simultaneous media usage study, 2007 mmPA 2009 summit & ExPo 05.21
  5. 5. EditoriAl / dEsign -covEr covers: WHAt mAkEs A covEr succEssFul? n Pick it uP n scAn it n oPEn it n kEEP it mmPA 2009 summit & ExPo 05.21
  6. 6. EditoriAl / dEsign -covEr covers: considEr tHE FolloWing: n imPAct n idEntity n mEAning mmPA 2009 summit & ExPo 05.21
  7. 7. EditoriAl / dEsign - intEr ActivE impact: A succEssFul covEr HAs it mmPA 2009 summit & ExPo 05.21
  8. 8. EditoriAl / dEsign -covEr impact What does your cover say? First Impression mmPA 2009 summit & ExPo 05.21
  9. 9. EditoriAl / dEsign -covEr impact What does your cover say? Audience/Content mmPA 2009 summit & ExPo 05.21
  10. 10. EditoriAl / dEsign -covEr impact What does your cover say? Stand out mmPA 2009 summit & ExPo 05.21
  11. 11. EditoriAl / dEsign -covEr identity: A clEAr idEntity is imPErAtivE mmPA 2009 summit & ExPo 05.21
  12. 12. EditoriAl / dEsign -covEr C1r1_Tufts_SP09 4/14/09 9:07 PM Page C1 identity “I FLUNKED OUT OF AMERICA’S TEST KITCHEN ” SPRING 2009 A clear identity is imperative Extend Brand MAGAZINE SPARK OF LIFE IF A NEWT CAN REGROW A LIMB, WHY CAN’T YOU? mmPA 2009 summit & ExPo 05.21
  13. 13. EditoriAl / dEsign -covEr identity A clear identity is imperative Editorial mission/content mmPA 2009 summit & ExPo 05.21
  14. 14. EditoriAl / dEsign -covEr identity A clear identity is imperative Speak to your audience mmPA 2009 summit & ExPo 05.21
  15. 15. EditoriAl / dEsign -covEr identity A clear identity is imperative Less is more mmPA 2009 summit & ExPo 05.21
  16. 16. EditoriAl / dEsign -covEr meaning: connEction BEtWEEn Word & imAgE mmPA 2009 summit & ExPo 05.21
  17. 17. EditoriAl / dEsign -covEr meaning The connection between word & image Build the editorial message through the play of word and image mmPA 2009 summit & ExPo 05.21
  18. 18. EditoriAl / dEsign -covEr meaning The connection between word & image Composition of image and word mmPA 2009 summit & ExPo 05.21
  19. 19. EditoriAl / dEsign -covEr meaning The connection between word & image Art direct for cover mmPA 2009 summit & ExPo 05.21
  20. 20. EditoriAl / dEsign -covEr meaning The connection between word & image Create meaning for your audience mmPA 2009 summit & ExPo 05.21
  21. 21. EditoriAl / dEsign -covEr meaning The connection between word & image Work with your limitations not against them mmPA 2009 summit & ExPo 05.21
  22. 22. EditoriAl / dEsign -covEr meaning The connection between word & image Work with your limitations not against them mmPA 2009 summit & ExPo 05.21
  23. 23. EditoriAl / dEsign -covEr meaning The connection between word & image Keep it simple mmPA 2009 summit & ExPo 05.21
  24. 24. EditoriAl / dEsign -covEr meaning The connection between word & image Keep it simple mmPA 2009 summit & ExPo 05.21
  25. 25. EditoriAl / dEsign -covEr finally: kEEP it FrEsH... mmPA 2009 summit & ExPo 05.21
  26. 26. EditoriAl / dEsign -covEr finally... Keep it fresh For your audience... mmPA 2009 summit & ExPo 05.21
  27. 27. EditoriAl / dEsign -covEr finally... Keep it fresh And you... mmPA 2009 summit & ExPo 05.21
  28. 28. EditoriAl / dEsign -covEr applying the lessons: idEntity n logo / tyPogrAPHy / color n contEnt / AudiEncE mEAning n Word and imAgE n imAgE and Word: comPosition n limitAtions BEst ovErAll n First imPrEssion / stAnd out? n AudiEncE / contEnt mmPA 2009 summit & ExPo 05.21

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