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The World is changing…fast  Slide 2   20 September 2012   © Nokia 2012
210 Years of Information                                             Source: http://www.baekdal.com/articles/management/ma...
Slide 4   20 September 2012   © Nokia 2012
Slide 5   20 September 2012   © Nokia 2012
Marketing Capabilities Levers                    Mission: Building competitive                     Advantage to drive Grow...
Slide 7   20 September 2012   © Nokia 2012
Slide 8   20 September 2012   © Nokia 2012
Slide 9   20 September 2012   © Nokia 2012
ContactInnovation & Transformation• Chris Schaumann  Director, Expertise and Capability Development  Digital & Social, Glo...
Thank you! Slide 11   20 September 2012   © Nokia 2012
Nokia Digital Transformation for ad:tech, London
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Nokia Digital Transformation for ad:tech, London

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The Innovation & Transformation Team in Nokia’s Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, turn-key innovations are identified and converted into best practices.

My role is focusing on the areas Digital, Social and CRM and leverage my extensive experience of Digital Transformation work from my time in Microsoft and Nokia Southeast Asia & Pacific to further extent Nokia’s global Digital Marketing leadership.

This short presentation was part of my moderation of the ad:tech London panel 'Digital Is The Bigger Picture: When Will Brands Catch Up?' with Emma Durant (Global Marketing Strategist, Lionbridge) & Jonathan Allan (Sales Director, Channel 4) on 19.09.2012.

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Nokia Digital Transformation for ad:tech, London

  1. 1. The World is changing…fast Slide 2 20 September 2012 © Nokia 2012
  2. 2. 210 Years of Information Source: http://www.baekdal.com/articles/management/market-of-information/Slide 3 20 September 2012 © Nokia 2012
  3. 3. Slide 4 20 September 2012 © Nokia 2012
  4. 4. Slide 5 20 September 2012 © Nokia 2012
  5. 5. Marketing Capabilities Levers Mission: Building competitive Advantage to drive Growth Organisation Talent Strategy (incl. KPIs) Ways of Working Competencies Slide 6 20 September 2012 © Nokia 2012
  6. 6. Slide 7 20 September 2012 © Nokia 2012
  7. 7. Slide 8 20 September 2012 © Nokia 2012
  8. 8. Slide 9 20 September 2012 © Nokia 2012
  9. 9. ContactInnovation & Transformation• Chris Schaumann Director, Expertise and Capability Development Digital & Social, Global Marketing• Mobile• Email chris.schaumann ( @ ) nokia.com• Blog http://advertising3.wordpress.com/• Twitter @Chriss35 Slide 10 20 September 2012 © Nokia 2012
  10. 10. Thank you! Slide 11 20 September 2012 © Nokia 2012

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