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BrandedContent (in Mobile) 
Chris Schaumann 
Global VP, Consumer Engagement 
Microsoft Mobile Devices
with Partners
Series1 
Series2 
Series3 
Smart TVs 
Series5 
0 
200,000,000 
400,000,000 
600,000,000 
800,000,000 
1,000,000,000 
1,200...
0 
1 
2 
3 
4 
5 
6 
7 
8 
1 
2 
3 
4 
5 
6 
7 
Millions of Terabytes Per Month 
Source: Cisco, 2013
Screen Fragmentation 
3” 
4” 
5” 
10” 
7” 
6” 
11” 
9” 
8” 
…
WWW.MICROSOFT.COM/MOBILE 
AGILE 
RESPONSIVE 
WEBSITE
1.Microsoft & Mobilewith Partners
Series1 
Google 
Amazon 
Facebook 
Disney 
Comcast 
Series7 
Series8 
Series9 
Series10 
Series11 
Series12 
Series13 
Ser...
1.Microsoft & Mobile 
2.Industry & Contentwith Partners
1.Microsoft & Mobile 
2.Industry & Content 
3.Owned Branded Contentwith Partners
Views 
Launch –3 days 
Phases 
4-14 days 
15 –45 days
1.Microsoft & Mobile 
2.Industry & Content 
3.Owned Branded Content 
4.Storytelling & Operations
Count down page already live 
Overview: I 
Mission 31 is Fabien Cousteau’s boundary breaking mission to live and work unde...
1.Microsoft & Mobile 
2.Industry & Content 
3.Owned Branded Content 
4.Storytelling & Operations 
5.Rich Storytelling with...
1.Microsoft & Mobile 
2.Industry & Content 
3.Owned Branded Content 
4.Storytelling & Operations 
5.Rich Storytelling with...
1.Microsoft & Mobile 
2.Industry & Content 
3.Owned Branded Content 
4.Storytelling & Operations 
5.Rich Storytelling with...
Advertising v3.0 
https://advertising3.wordpress.com/
LinkedIn.com/in/ChrisSchSlideShare.net/ChrisSAdvertising3.WordPress.com@ChrisS35
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
Branded Content (in Mobile) by Chris Schaumann
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Branded Content (in Mobile) by Chris Schaumann

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Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime.

The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted.

This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.

Published in: Mobile, Marketing
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Branded Content (in Mobile) by Chris Schaumann

  1. BrandedContent (in Mobile) Chris Schaumann Global VP, Consumer Engagement Microsoft Mobile Devices
  2. with Partners
  3. Series1 Series2 Series3 Smart TVs Series5 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Units Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates
  4. 0 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 Millions of Terabytes Per Month Source: Cisco, 2013
  5. Screen Fragmentation 3” 4” 5” 10” 7” 6” 11” 9” 8” …
  6. WWW.MICROSOFT.COM/MOBILE AGILE RESPONSIVE WEBSITE
  7. 1.Microsoft & Mobilewith Partners
  8. Series1 Google Amazon Facebook Disney Comcast Series7 Series8 Series9 Series10 Series11 Series12 Series13 Series14 $0 $200 $400 $600 $800 $1,000 $1,200 1 2 Market Value (Billions) *Other includes Twitter, Netflix, and Hulu $1,081 Market Value $480 Market Value
  9. 1.Microsoft & Mobile 2.Industry & Contentwith Partners
  10. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Contentwith Partners
  11. Views Launch –3 days Phases 4-14 days 15 –45 days
  12. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations
  13. Count down page already live Overview: I Mission 31 is Fabien Cousteau’s boundary breaking mission to live and work underwater for 31 days. Lumia and MSFT bring the adventure above water. Lumia technology acts as the enabler -Our ground-breaking, yet intuitive, technology enables the world to experience the Mission, inspiring adventures. ‘Skype in the classroom’ enables education of children across the world. Timings: Pre-Mission Dive competition –we asked fans to share their adventures for the chance to visit the Aquaruius Mission phase –Curation of amazing and engaging content from the Mission and social channels MISSION 31 –POWERED BY NOKIA LUMIA WIP Dive competition submission form
  14. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners
  15. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners 6.User Generated Content
  16. 1.Microsoft & Mobile 2.Industry & Content 3.Owned Branded Content 4.Storytelling & Operations 5.Rich Storytelling with Partners 6.User Generated Content 7.Data & Analytics
  17. Advertising v3.0 https://advertising3.wordpress.com/
  18. LinkedIn.com/in/ChrisSchSlideShare.net/ChrisSAdvertising3.WordPress.com@ChrisS35

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