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Winning Strategy - APG Strategy Essentials

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Winning Strategy - APG Strategy Essentials

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Winning strategy responding to the brief set at the beginning of the course to 40+ of London's best young planners.

Judges Feedback:

"Stood out for the inexorability of the logic, your re-framing of the task and the simplicity and effectiveness of your central idea which was practical, engaging, infectious. Very good use of behavioural economics to guide your strategy – we liked the idea of specific times/moments. Good use of facts to land the thinking – we loved the bus driver/conductor analogy. Spot on."

Judging Panel:

David Hackworthy, CSO at Fallon
Shekhar Deshpande, Global Planning Director at JWT
Sarah Newman, APG Director
Laura Sammarco, Senior Planner at JWT
Ruari Curran, Head of Planning at Gravity Road
Katie Lancaster, Independent Strategist

Winning strategy responding to the brief set at the beginning of the course to 40+ of London's best young planners.

Judges Feedback:

"Stood out for the inexorability of the logic, your re-framing of the task and the simplicity and effectiveness of your central idea which was practical, engaging, infectious. Very good use of behavioural economics to guide your strategy – we liked the idea of specific times/moments. Good use of facts to land the thinking – we loved the bus driver/conductor analogy. Spot on."

Judging Panel:

David Hackworthy, CSO at Fallon
Shekhar Deshpande, Global Planning Director at JWT
Sarah Newman, APG Director
Laura Sammarco, Senior Planner at JWT
Ruari Curran, Head of Planning at Gravity Road
Katie Lancaster, Independent Strategist

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