Be the first to like this
Membership is at the heart of RACV, but we are doing so much more in the digital environment to engage our members. While ensuring that members always have a choice, we are building new applications on the internet and mobile devices while developing new content to drive through these channels. Our challenge is to engage members across a broad range of motoring, home, finance, lifestyle and tourism products, each of which have their own unique needs.
This presentation will discuss our website development paths, how we are building content for members and distributing it through different channels and our charge in the new digital social environment. We will also be presenting our latest offering for members, the Connected Vehicle application which is our latest in telematics applications deliviering ways for members to be connected and the digital magazine that RACV has launched for Royal Auto magazine