Case study FB picture post

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Case study FB picture post

  1. 1. Facebook Case Study Nixle post vs. Picture postSaturday, March 16, 13
  2. 2. Background On February 7th @ 11:52 hrs an armed robbery occurred in Redwood City. 3 suspects entered a residence and held a 79 year old woman at gunpoint. One suspect was arrested at the scene, two suspects outstanding.Saturday, March 16, 13
  3. 3. Background Police identified the two outstanding suspects. Police issued a press release via Nixle on February 19th @ 2:16pm with a photo of the adult male suspect. The press release was posted to Facebook as a Nixle post. At 5:33pm the suspect’s picture was posted to Facebook.Saturday, March 16, 13
  4. 4. Nixle post to FacebookSaturday, March 16, 13
  5. 5. Total Outreach 613 Organic (liked views) 594 Viral (friend views) 19 Engaged Users 78 18 Link ClicksSaturday, March 16, 13
  6. 6. Talking About 23 15 Likes 14 Comments 3 SharesSaturday, March 16, 13
  7. 7. Virality 3.75% % of people who created a story from the post out of unique people who saw the postSaturday, March 16, 13
  8. 8. Picture post to FacebookSaturday, March 16, 13
  9. 9. Total Outreach 3863 Organic (liked views) 710 Viral (friend views) 3222 Engaged Users 1720 - 954 uniques stories 1966 Link ClicksSaturday, March 16, 13
  10. 10. Talking About 628 402 Likes 401 Comments 151 SharesSaturday, March 16, 13
  11. 11. Virality 16.26% % of people who created a story from the post out of unique people who saw the postSaturday, March 16, 13
  12. 12. SummarySaturday, March 16, 13
  13. 13. Nixle Post Picture Post 15 Likes 402 Likes 14 Comment 401 Comments 3 Share 151 Shares 659 people saw this 3,987 people saw thisSaturday, March 16, 13
  14. 14. Analytics Dates analyzed: 2/19/13 to 2/25/13 277 New likes to the page 13,269 people reached 717 unique people who created a story 3,659 unique people who saw story posted by friendSaturday, March 16, 13
  15. 15. Facebook pictures Facbook is a visual medium People are drawn to click pictures More engagement to pictures Social Media in general is drawn to picturesSaturday, March 16, 13
  16. 16. End The two outstanding suspects were arrested on February 27th at the Mexican border.Saturday, March 16, 13

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