Personal branding

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Tips for building and maintaining your personal brand.

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Personal branding

  1. 1. Houston School of Advertising Personal Branding April 7, 2010
  2. 2. Who We Are + Award-winning national digital agency based in Houston & Seattle + 100 employees + Integrated team of: + Strategists + Creatives + Account executives + Managers
  3. 3. Chris Pitre Social Marketing Strategist SOCIAL MEDIA RESPONSIBILITIES + Latest tools/platforms/widgets + Client strategies (mobile & social) + Partner relationships AGENCY RESPONSIBILITIES + PR /Social Media + MindShift conference PERSONAL RESPONSIBILITIES + Speaking + Showing my value (daily) + Balance + Paying the bills ;)
  4. 4. Chris Pitre WHO I AM + Sarcastic/witty + Client strategies (mobile & social) + GW grad WHAT I DO + Social media + PR / Copywriting + Event planning + Marketing / Marketing research WHAT I REPRESENT + Social media + Beyonce + Pop culture + Being “in the know”
  5. 5. Brand You “You think you know, but you have no idea…”
  6. 6. Collections of perceptions and emotions evoked by you based on relationships and experiences with you What is a Personal Brand?
  7. 7. Tell Us About From the eyes of your family. Then friends. Then coworkers.
  8. 8. Different You’s It’s human nature to behave differently around different groups.
  9. 9. But That’s Ok Because we fit into more than one box and have multiple layers.
  10. 10. Why Me? Being aware of “you” will steer you away from making huge mistakes
  11. 11. Tools for Personal Branding “A bad workman always blames his tools.”
  12. 12. Twitter Short torts that collectively add up to “you”
  13. 13. Plancast/FourSquare/Gowalla Collection of activities and events that broadcast where “you” are
  14. 14. LinkedIn Collection of experience and recommendations that build the professional “you”
  15. 15. Facebook 3D window into “you” (personal, professional, play)
  16. 16. Blogging Repository that holds comprehensive information, thought leadership, and intelligence on and from “you”
  17. 17. Networking Experiences and conversations had with many that expand “you”
  18. 18. Responsibility Define “you” – don’t mess up!
  19. 19. Tips for Personal Branding “If I had a dollar for every time someone told me that…”
  20. 20. Be You Don’t pretend to be someone or something that you’re not. It all comes out in the wash.
  21. 21. Play Well With Others Your reputation among peers matters just as much when you’re not in the room.
  22. 22. Apologize We make mistakes. But the chief of all is standing by them.
  23. 23. Be “On” Sadly, your bad days will affect “you.” People expect you to be “on” when they are with you.
  24. 24. You are the Company “You” Keep Bad apples stand out. Misery loves company. Protect yourself.
  25. 25. Questions & Answers “Wait, say that again?”
  26. 26. Chris Pitre Social Marketing Strategist HIT ME UP + Chris.Pitre@idea.com + @chrispitre

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