A quick presentation for businesses looking to harness the power of social media, namely Twitter and Flickr, but are shy or newcomers to the social scene. Presented to the Galleria Chamber of Commerce.
Pitch MotionNotes Next slide: what is social media?
Next slide: Wikipedia definition
Next slides are “Truths.” Intro accordingly Next slide: social media not mass communications.
Next slide: engagement. connection. relationships.
Next slide: People connect with people.
Next slide: community
Next slide: Relational ROI does not translate into numbers (always).
Next slide: Your audience must be known.
Next slide: Authenticity + Transparency + Relevance = Whuffie
Next slide: Whuffie definition
Be sure to address ‘fears’ of getting social media (ie fear of negative feedback) Next slide: Collect the truths.
Next slide: Delve into Twitter for business
Ask who can explain Twitter. Ask who is on Twitter. Ask who has their business on Twitter. Before we see how, we must go back to address the misconceptions and excuses. Next slide: Common misperceptions “I don’t have time”
Slide again Next slide: “Who cares if I’m going to the bathroom?”
Slide again Next: “I’m B2B. Who’ll follow me?”
Next: “Great I’ll just post links”
Slide again Next: The more followers I have, the better”
Slide again Next: How can your business use Twitter (well)?
Next: Connect with customers
Address negative feedback fears again Slide again (at last point) Next: Peer engagement
peers = friendly competitors, experts of the industry, vendors Next: Industry news
Next: Talent Acquisition
Slide again Next: Culture & Expert building
Next: Operational Efficiency
‘Before we jump in, let’s go back (slide) as to why photos matters” Next: Why do photos matter?
Next: the web is a visual medium
we think and dream in pictures. we make complex things simple through pictures. next: shows life
day-to-day activity can be chronicled and shared. “outside looking in” next: “real” shots of food, venue, and teams
Tell story about being an event planner for the conference. looking for blank slate. Next: Google juice
why wouldn’t you want to have some input in what comes up? next: who should be using Flickr?
next: industries that should be using twitter
next: contact info
Business & Social Media (Twitter and Flickr tips)
tools for biz
your life, too
from the perspective of @chrispitre
Who am I?
HOUSTON iNTERACTIVE MARKETING ASSOCIATION
Social media is information content
created by people using highly
accessible and scalable publishing
technologies. At its most basic
sense, social media is a shift in how
people discover, read and share
news, information and content.
~according to Wikipedia
social media is not