Promise and perils of enterprise mobility


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Like many companies, IBM has learned about enterprise mobility by just doing it. Chris Pepin has a unique perspective on this odyssey. He was part of the IBM Office of the CIO when smart phones first began making their way into the company. As IBMers found increasingly innovative ways to harness their power, Chris helped fashion the policies and management strategies to empower mobile device users while still keeping them secure and manageable.

Today, thousands of IBMers use smart phones and tablet's for everything from customer support to sales force automation. Mobility maps perfectly to the IBM's goal of creating an enterprise in which people can access the information they need at any time and from any location. The vision of "Information at Your Fingertips" that Bill Gates laid out more than 20 years ago has finally been realized. Companies that execute quickly will gain significant advantage.

In this presentation, Chris describes the early challenges IBM faced with the influx of mobile devices and how it crafted strategies to smoothly incorporate them into the organization. He also discusses the future of mobility and how it will transform jobs and organizations.

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Promise and perils of enterprise mobility

  1. 1. Promises & Perils of Enterprise Mobility Chris Pepin – Mobile Technology Evangelist
  2. 2. Enterprise mobility trends <ul><li>Gartner: By 2014, 90 percent of organizations will support corporate applications on personal devices </li></ul><ul><li>Forrester Research: Over 82 million tablet users in the U.S. are expected by 2015 </li></ul><ul><li>IBM: Mobility identified as the #2 priority in the 2011 IBM Global CIO study </li></ul>
  3. 3. Promises <ul><li>Work anywhere, anytime from any device </li></ul><ul><li>Faster response time and increased productivity </li></ul><ul><li>Improved employee satisfaction and retention </li></ul><ul><li>Potential cost savings as a result of BYOD and real estate consolidation </li></ul>
  4. 4. Perils <ul><li>How do I support a variety of devices? </li></ul><ul><li>How do I provide secure access to corporate data and reduce the risk of data loss? </li></ul><ul><li>How do I keep my employees productive when away from the office? </li></ul><ul><li>How do I contain costs? </li></ul>
  5. 5. Enablers of a smarter workplace
  6. 6. Approach
  7. 7. Solutions <ul><li>Mobile Enterprise Application Platform (MEAP) </li></ul><ul><li>Mobile Device Management (MDM) </li></ul><ul><li>Enterprise application store </li></ul><ul><li>Self-service support portal </li></ul>
  8. 8. Mobile applications <ul><li>Enterprise and consumer focused </li></ul><ul><li>Off the shelf and custom applications </li></ul><ul><li>Native, web, hybrid, virtual </li></ul><ul><li>Applications and data will drive security and remote access requirements </li></ul><ul><li>Mobile Enterprise Application Platforms (MEAP) for custom applications </li></ul>
  9. 9. Mobile Device Management (MDM) <ul><li>Securely connect devices to the corporate infrastructure </li></ul><ul><li>Wirelessly configure, update and manage </li></ul><ul><li>Monitor compliance </li></ul><ul><li>Exchange ActiveSync can enforce security policies but most MDM vendors offer more control and not all users may have e-mail </li></ul>
  10. 10. Enterprise application store <ul><li>A catalog of mobile applications for the enterprise </li></ul><ul><li>Typically includes applications from both the public mobile application stores as well as custom, in-house applications </li></ul><ul><li>Compliments “required” applications that are pushed to users automatically via MDM </li></ul>
  11. 11. Support <ul><li>How do I educate and provide end-user help for a variety of devices in a cost-effective manner? </li></ul><ul><li>Automates common tasks such as activation, reset password, remote wipe </li></ul>
  12. 12. IBM is a mobile business – “walk the talk” <ul><li>95% of employees are issued laptops. Employees have the option of using a personally-owned device </li></ul><ul><li>Over 50,000 smartphones and tablets with access to the IBM corporate network and growing rapidly! </li></ul><ul><li>50% of employees work remotely – not from a traditional IBM office </li></ul><ul><li>A highly diverse workforce: </li></ul><ul><li>425,000 employees worldwide </li></ul><ul><li>50% workforce has less than 5 years of service </li></ul><ul><li>71% of employees are outside the US </li></ul>
  13. 13. How did IBM become a mobile business? <ul><li>Established policies for mobile employees, personally-owned devices and social media </li></ul><ul><li>Sold expensive office space and created world-wide mobility centers </li></ul><ul><li>“ Opt-in” BYOD with self-service and “wisdom of the crowds” support </li></ul><ul><li>Embraced collaboration and social media tools to stay connected </li></ul>
  14. 14. Summary <ul><li>There are challenges to deliver on the promise of a mobile enterprise but there are also solutions </li></ul><ul><li>Not all the issues are technology-related (e.g. HR, legal, security - policy) </li></ul><ul><li>Don’t try to boil the ocean. Becoming a mobile business takes time </li></ul><ul><li>Culture trumps strategy </li></ul>
  15. 15. For more information <ul><li>IBM 2011 CIO Study </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>IBM Social Computing Guidelines </li></ul><ul><ul><li> </li></ul></ul><ul><li>IBM Enterprise Mobile Device Management video (YouTube) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Securing end-user mobile devices in the enterprise </li></ul><ul><ul><li> </li></ul></ul><ul><li>Establishing an effective application strategy for your mobile enterprise </li></ul><ul><ul><li> </li></ul></ul>
  16. 16. Questions?
  17. 17. Thank you! <ul><li>Chris Pepin </li></ul><ul><li>IBM Mobile Technology Evangelist </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>