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Design to Change a Life

Big Data, Predictive Analytics, Machine Learning. All big topics regarding impact on the future of technology for businesses, education, governments, and NGOs. Today, the opportunities for uncovering patterns in behavior go way beyond simple vanity metrics. As strategic designers, we need to understand what we have at our disposal from which we can learn about our end-constituents. As business leaders, we need to consider the interdependence we have with not just our suppliers, employees, and clients, but also society and the environment. In this talk, we’ll look at ways to push the boundaries to learn how we might leverage the data sciences to quantify – and learn – how we impact the “greater whole” with the products and services we design.

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Design to Change a Life

  1. @chrispalle @wisdomandcraft wisdom 
 + craft Design to
 change a LifEBig Data for Mission-Driven Initiatives (NYC)
  2. – R. Buckminster Fuller If humanity does not opt for integrity we are through completely. It is absolutely touch and go. Each one of us could make the difference. Read more at
  3. Sustainability (before moving on, what’s the first thing we think of?)
  4. Sustainability People PROFITSPLANET social economicenvironment
  5. Sustainability People PROFITSPLANET social economicenvironment (first thing most people think of) (often not a consideration) (forgotten, unless you’re involved)
  6. Corporate Social 
  7. Corporate Social 
 Responsibility As a concept, this sounds good and makes sense, but many companies think Philanthropy is sufficient or it’s just Compliance & Risk Management; that is, protecting their tails.
  8. Greenwashing
  9. Greenwashing Just a Few Examples: Hidden Trade-Offs (production of eco-friendly while destroying something else) Misleading labels and an over abundance of labels Irrelevance - “CFC-Free” CFCs are illegal; like saying a tree is “green”
  10. Environmental full-cost accounting Non-Direct Costs Environmental + Social CostsTransaction Costs Opportunity Costs A consideration of the ripple-effect a purchase or profit venture has on the environment and surrounding communities Costs associated with owning a product or service after the initial expenditure. Costs of not pursuing an expenditure in favor of another. Inability to pursue an investment because of the decrease in available funds. Overhead and support costs such as legal counsel, training, etc.
  11. 11 Product Stewardship Ethical Consumerism ensure that those who design, manufacture, sell, and use consumer products take responsibility for reducing negative impacts to the economy, environment, public health, and worker safety ‘Positive Buying’ - favors the purchase of satisfactory products and services ‘Negative Purchasing’ – avoiding products that are unsatisfactory And company-avoidance – avoiding companies with offending products
  12. 12 Whole-Life Cost 
 (Aka Cradle-to-Grave)
  13. What is a B-Corp Certified to meet rigorous standards of social and environmental performance, accountability, and transparency. Committed to the health of relationships and interdependence we have with our communities, environment, vendors, and customers.
  14. 14 Frameworks
  15. 15
  16. 16 Unhappy Designers Boundaries with perceived limitations
  17. 17
  18. 18
  19. 19 Most Control Least Control Most 
 Aware Least 
 Aware Pre Parallel Engaged POST wisdom 
 + craft
  20. 20 Design Research Framework™
  21. 21 Alex “Sandy” Pentland "Alex Pentland, MIT (3238517166)" by Robert Scoble from Half Moon Bay, USA - Alex Pentland, MITUploaded by Magnus Manske. Licensed under CC BY 2.0 via Wikimedia Commons - File:Alex_Pentland,_MIT_(3238517166).jpg#/media/File:Alex_Pentland,_MIT_(3238517166).jpg Incentivizing the network - 
 Generically, 2x - 4x more efficient over the incentivizing the individual Social Physics: How Good Ideas Spread
  22. 22 “Choice Architecture” We should assume people will make errors, they choose the path of least resistance, and don’t follow instructions Help people with decision-making by mapping complex options to more simpler terms. Selfless Default Settings Reduce Options; promote healthier choices Avoid Attribution Overload and TMI Clear Feedback of impact from choices made
  23. 23 Measuring Impact?
  24. 24 “Metrics matter…grant-making decisions rely on the detailed expertise of program officers as well as numerical calculations. Metrics are always under revision, a virtually never-ending project.” *(Prev. Significance Labs)
  25. 25 Reducedarrest: Prevention of first-time arrest (as a result of parenting improvement by high-quality programs) Dental care: impact on earnings, adults Education: Attendance—impact of asthma treatment on parental, productivity Eviction prevention: Decreased juvenile delinquency
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  27. 27
  28. 28 Conclusion We as design and business leaders have the ability to create environments and ecosystems that affect lives. The data is out there, but it’s not yet easily usable as information. While it may not be the sexiest of endeavors, by challenging the technology to provide the feedback from our design decisions, we learn how we can affect change and make impact through the products and services we create. And if we know just how much we do impact the lives of others around us, it just might make us consider the choices we make.
  29. wisdom 
 + craft 29 Thanks!
 Cue dialogue @chrispalle @wisdomandcraft