Brand Consulting and Growth Hacking
Knives, Rapid Refill Ink, Insurance/Finance
Latch.com, LiveTagger, Kinetic Models
Who is my customer?
From LeanCanvas: What is our High Level Concept?
Need Response:
“I could have used that for my meeting yesterday!”
“Man, we could use that with our new Thermal Coupler!”
“...
Subject Matter Expert
Community Building
Listening/Research
Who are you & high level concept
Using social: SME, Community Building, Listening
Questions?
chrisnordyke.com
541-990-8050
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
Osu advantage accelerator  chris nordyke presents
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Osu advantage accelerator chris nordyke presents

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Identifying your customer, nailing your high level concept, going after the "Need Response", and leveraging social media to build community and establish domain expertise.

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Osu advantage accelerator chris nordyke presents

  1. 1. Brand Consulting and Growth Hacking Knives, Rapid Refill Ink, Insurance/Finance Latch.com, LiveTagger, Kinetic Models
  2. 2. Who is my customer?
  3. 3. From LeanCanvas: What is our High Level Concept?
  4. 4. Need Response: “I could have used that for my meeting yesterday!” “Man, we could use that with our new Thermal Coupler!” “Wowsers, I could incorporate that in to my holiday shopping plan!” “Wow, that could entirely offset our operating costs at the treatment plant.”
  5. 5. Subject Matter Expert Community Building Listening/Research
  6. 6. Who are you & high level concept Using social: SME, Community Building, Listening
  7. 7. Questions? chrisnordyke.com 541-990-8050

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