1. Cerebral Memory Cards Chris Sandoval
FA102a, Research and Brand Development

2. Cerebral Memory Cards Chris Sandoval
Assignment One, Research
“Preserving the self for later emulation:
what brain features do we need?”
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-
do-we-need

3. Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Recurrent loops, special electrical circuits
that cycle back on themselves, hold our
current thoughts.
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-
do-we-need
http://alifewastedinrock.files
.wordpress.com/2009/03/me
mory.jpg?w=300&h=299

4. Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Preserved memories and identity may be
affordably reanimated by being
“uploaded“ into computer simulations,
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-
do-we-need
http://www.kurzweilai.net/i
mages/Thebrainisthinking-
259x287.jpg

5. Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Cryogenic brain preservation can be
validated to reliably store retrievable and
useful individual mental information.
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-
do-we-need
http://www.neurdon.com/wp-
content/uploads/2010/04/brain
_usb.jpg

6. Cerebral Memory Cards Chris Sandoval
Assignment One,
Description of Future Product or Service
Subconscious Moves to a Hardcopy

7. Cerebral Memory Cards Chris Sandoval
Assignment Two, Naming Process
Sweet
Calculated
Medicinal CalculatedMemory
Motivated
Memory

8. Cerebral Memory Cards Chris Sandoval
Assignment Two, Brand Character Diagram

9. Cerebral Memory Cards Chris Sandoval
Assignment Three, Logotype Research, Science
I chose the word, “Science” from
the character diagram.

10. Cerebral Memory Cards Chris Sandoval
Assignment Three, Logotype Research
http://www.dartneuroscience.com http://www.wired.com/
http://www.mchips.com/

11. Cerebral Memory Cards Chris Sandoval
Assignment Three, Finished Logotype
The use of rectangles in both WIRED and MicroChips
inspired my logotype.

12. Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Research
http://www.facebook.com/sandisk http://www.facebook.com/kodak
http://www.facebook.com/WesternDigital

13. Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding,
Creating Community
To get CalculatedMemory likes and comments, I
asked my friends on facebook chat to look at the
page.

14. Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding,
Facebook Pages

15. Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding,
Facebook Pages - Comments

16. Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding,
Facebook Pages - Images

17. Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout
Research for Wireframes
http://www.wired.com/

18. Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout
Research for Wireframes
http://www.dartneuroscience.com/

19. Cerebral Memory Cards Chris Sandoval
Assignment Five, Wireframe

20. Cerebral Memory Cards Chris Sandoval
Assignment Five, Tagline Research
Kodak- Have a Kodak Moment
Sandisk- Yeah, it’s that fast
American Express- Don’t leave home without it
Allstate- You’re in good hands
McDonald’s- I’m lovin’ it

21. Cerebral Memory Cards Chris Sandoval
Assignment Five, Homepage Visual Design
in a Browser

22. Cerebral Memory Cards Chris Sandoval
Assignment Five, Lower Level Visual Design
in a Browser
http://invis.io/USB1MCXP

23. Cerebral Memory Cards Chris Sandoval
Assignment Five, Linked Prototype URL
http://invis.io/USB1MCXP