Assignment 5b

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Assignment 5b

  1. 1. Cerebral Memory Cards Chris Sandoval FA102a, Research and Brand Development
  2. 2. Cerebral Memory Cards Chris Sandoval Assignment One, Research “Preserving the self for later emulation: what brain features do we need?” http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features- do-we-need
  3. 3. Cerebral Memory Cards Chris Sandoval Assignment One, Research Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts. http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features- do-we-need http://alifewastedinrock.files .wordpress.com/2009/03/me mory.jpg?w=300&h=299
  4. 4. Cerebral Memory Cards Chris Sandoval Assignment One, Research Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations, http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features- do-we-need http://www.kurzweilai.net/i mages/Thebrainisthinking- 259x287.jpg
  5. 5. Cerebral Memory Cards Chris Sandoval Assignment One, Research Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information. http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features- do-we-need http://www.neurdon.com/wp- content/uploads/2010/04/brain _usb.jpg
  6. 6. Cerebral Memory Cards Chris Sandoval Assignment One, Description of Future Product or Service Subconscious Moves to a Hardcopy
  7. 7. Cerebral Memory Cards Chris Sandoval Assignment Two, Naming Process Sweet Calculated Medicinal CalculatedMemory Motivated Memory
  8. 8. Cerebral Memory Cards Chris Sandoval Assignment Two, Brand Character Diagram
  9. 9. Cerebral Memory Cards Chris Sandoval Assignment Three, Logotype Research, Science I chose the word, “Science” from the character diagram.
  10. 10. Cerebral Memory Cards Chris Sandoval Assignment Three, Logotype Research http://www.dartneuroscience.com http://www.wired.com/ http://www.mchips.com/
  11. 11. Cerebral Memory Cards Chris Sandoval Assignment Three, Finished Logotype The use of rectangles in both WIRED and MicroChips inspired my logotype.
  12. 12. Cerebral Memory Cards Chris Sandoval Assignment Four, Social Media Branding, Research http://www.facebook.com/sandisk http://www.facebook.com/kodak http://www.facebook.com/WesternDigital
  13. 13. Cerebral Memory Cards Chris Sandoval Assignment Four, Social Media Branding, Creating Community To get CalculatedMemory likes and comments, I asked my friends on facebook chat to look at the page.
  14. 14. Cerebral Memory Cards Chris Sandoval Assignment Four, Social Media Branding, Facebook Pages
  15. 15. Cerebral Memory Cards Chris Sandoval Assignment Four, Social Media Branding, Facebook Pages - Comments
  16. 16. Cerebral Memory Cards Chris Sandoval Assignment Four, Social Media Branding, Facebook Pages - Images
  17. 17. Cerebral Memory Cards Chris Sandoval Assignment Five, Webpage Layout Research for Wireframes http://www.wired.com/
  18. 18. Cerebral Memory Cards Chris Sandoval Assignment Five, Webpage Layout Research for Wireframes http://www.dartneuroscience.com/
  19. 19. Cerebral Memory Cards Chris Sandoval Assignment Five, Wireframe
  20. 20. Cerebral Memory Cards Chris Sandoval Assignment Five, Tagline Research Kodak- Have a Kodak Moment Sandisk- Yeah, it’s that fast American Express- Don’t leave home without it Allstate- You’re in good hands McDonald’s- I’m lovin’ it
  21. 21. Cerebral Memory Cards Chris Sandoval Assignment Five, Homepage Visual Design in a Browser

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