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Chris millercloud

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Cloud Computing

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Chris millercloud

  1. 1. Migrating The Enterprise To The CloudWhy Cloud Computing Matters4th Annual Cloud World Forum 2010, London UKKeynote: Chris Miller
  2. 2. Definition of Cloud Computing A style of computing where massively scalable (and elastic) IT-related capabilities are provided “as a service” to external customers using Internet technologies. This cloud model promotes availability and is composed of: 3 Service Models 5 Essential Characteristics 4 Deployment ModelsSource: NIST Definition of Cloud Computing v15
  3. 3. SaaS, PaaS and IaaS Software as a Service Applications delivered as a service to end-users over the Internet App development & deployment Platform as a Service platform delivered as a service Server, storage and networkInfrastructure as a Service hardware and associated software delivered as a service
  4. 4. Cloud Service – Division of Ownership PaaS - Managed IaaS – Co-location Hosting SaaS Users Users Users Applications Applications Applications Tools Tools Toolsr e mt su C o OS OS OS Hardware Hardware Hardware Network Network Network Physical Physical Physicalr e d v o P ec vr e S i r i Indicates separation between Provider and Customer
  5. 5. Public Clouds and Private Clouds Public Clouds Private Cloud• Used by • Exclusively multiple I I SaaS used by a tenants on a SaaS N N single shared basis T T PaaS organization• Hosted and E R • Controlled and PaaS managed by R A managed by IaaS N N cloud service IaaS in-house IT E E provider T • Large number T• Limited variety of applications of offerings Users Both offer: Public Clouds: Private Cloud: • High efficiency • Lower upfront costs • Lower total costs • High availability • Economies of scale • Greater control over security, • Elastic capacity • Simpler to manage compliance & quality of service • OpEx • Easier integration • CapEx & OpEx
  6. 6. IT Services Distribution Models Cloud services are a continuation of the Enterprise trend to virtualization.Customer Data Center Customer Data Center Customer Data Center Cloud Services (Client/Server) (Storage and offline Real-time apps, Storage apps) Centralization Virtualization Cloud Services Customer Site Customer Site Customer Site Customer Site Cloud Business Drivers: Cost savings, and faster time to value Cloud Business Concerns: Data security and privacy, responsiveness of the network
  7. 7. Application & Server Service Models Example Cloud Service Model Service Providers Software as a Service (SaaS) Use provider’s applications over a network Platform as a Service (PaaS) Access to cloud infrastructure resources to create and deploy user -defined applications Infrastructure as a Service (IaaS) Rent processing, storage, network capacity, and other fundamental computing resources
  8. 8. Network Service Models Public Clouds Cloud Types Internet $  CDN’s More  Private Line  IP Sec Private (SONET)  WAN Opt Clouds Reliability Wavelength Private Clouds (DWDM)  VPN Private VPN (MPLS)  Private Line  SONET CDN’s Public Less Internet VPN  DWDM $ The Internet (IPSec) Clouds  WAN Opt Less More Hybrid Cloud Security  Public and Private
  9. 9. Extending Virtualization to the Network High Network VirtualizationEfficiency & Operational Flexibility Extend seamless virtualization across regional/national boundaries Remove subnet-level limitations of Virtual Machines: virtualization Resource Utilization Power Efficiency Desktop/Server Virtualization Tie-in to service providers’ VPN and L2 service offerings Increase processor utilization Leverage full scope of service provider expertise to enable new Reduce number of servers applications & business models Dedicated Client/Server Incremental reduction in power The ultimate value… Physical separation A necessary first step… Very low per-server utilization Runaway power & space costs Low Brute-force scaling… Historical Present Mode Looking Ahead
  10. 10. Emerging DatacenterTechnologies Data Center Virtual Machines Cloud Computing Storage
  11. 11. Cloud Service Delivery Integration Old Model CoLo / Mng Hosting CSD Model Service Provider InternetExternalProvidersServiceProvider MPLS Trend Trend MPLS L2VPN/L3VPN L2VPN/L3VPN HQ HQ Enterprise Datacenter Enterprise Datacenter • Integrated IaaS and Cloud VPNs • Provide fat pipes to external colo’s • SP integrates compute resources into regional sites and CO’s • SP is a dumb pipe between IT DC’s and “Rackspace” or Terremark like hosting providers • Partnerships between network service providers and SaaS/PaaS providers to offer end to end service
  12. 12. New Service models drive new topologies Fundamentally a Service MPLS WAN Line between WAN and DC is blurring Service is portable Networks need to be extensible
  13. 13. Choose the Right Network for Cloud DeliveryLevel 3 and Cloud Service Level 3 provides the right type End users get an Excellent Provider Connection - of cloud based on the end Cloud service experience Onnet users business needs MidMarket Public The Internet Cloud SaaS Large Private Enterprise Private Line Clouds Healthcare IaaS (SONET) Private VPN (MPLS) Wavelength Financial PaaS (DWDM) Services Cloud Service The Level 3 Adaptive Cloud Business Users Providers Bringing together buyers and sellers over a network optimized for cloud service delivery.
  14. 14. Why Are Organizations Interested in Cloud? Benefits of Cloud Computing Speed CostSource: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
  15. 15. What Are the Challenges Organizations Face? Challenges of Cloud Computing Security QoS FitSource: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
  16. 16. Applying Cloud’s Greatest Value Infrastructure or Platform?“Conventional” Rethinking theCloud Wisdom Value of CloudCloud Implementation Cloud ImplementationPaaS Where should you focus your cloud efforts? PaaSIaaS IaaSApplications, not infrastructure, drive your business
  17. 17. What are the Business Challenges?
  18. 18. Sales Pressures Marketing PressuresSell More with Less Shrinking BudgetsClient Management Increase brand visibilityLack of Data and Analytics ROI on marketing budget Business PressuresService Pressures Business ModelFirst Call Resolution Innovation CenterBe Client-Knowledgeable Channel StrategyWorkflow and Forecasting Customer Stickiness
  19. 19. Project Portfolio TCO & ROIApplication Backlog Shrinking Project BudgetsApplication Silos Reconcile Skillset MatrixAdoption and Usage ROI and TCO Scrutiny CIO PressuresBusiness Expectation Business ModelBusiness Impact Innovation CenterRevenue Enhancement Partner EnablementCost Avoidance Customer Stickiness
  20. 20. Technology is not a silver bullet… Requires execution of project fundamentals  Business Alignment  Requirements  Technical specifications  User Acceptance Demands focus for maximum benefit and ROI  Process Improvement  Change Management  Solid Leadership  Best Practices Expertise
  21. 21. Why Cloud Computing is transforming Businesses
  22. 22. Computational Engines Pools / cloudbursting Pool A Pool B Pool C Node 1: Windows XP Node 2: Mac OSFront-end host Remote Objects Registry R-HTTP R-SOAP Node 3: 64 bits Server / Linux Parallel Computing Applications → Borrow RsSupervisor → Use Rs → Release Rs .NET Appli Node 4 : EC2 virtual machine 1 Perl Scripts Node 4 : EC2 virtual machine 1 → logOn Web Application → logOn → Use R → Borrow R Cloudbursting → Use R → logOff → Generate Graphics/Data → logOff via AWS → Release R Node 5 : EC2 virtual machine 2
  23. 23. Elastic distributed computing on Amazon EC2
  24. 24. Perimeter Security Model Data Center Data Applications Safe Zone Enterprise LAN Office User Internet Remote User
  25. 25. Perimeter Security with Cloud Computing? Enterprise 2 Cloud Provider Enterprise 1 Enterprise LAN Data Applications Enterprise LANOffice User Internet Remote User
  26. 26. Cloud Delivery Rises to the Challenge
  27. 27. Where the market is going: Where it has before In order to move to the majority phase of technology adoption, we need IT support, endorsement, and promotion. The enablers of this adoption are IT’s ability to extend applications with a platform and the proliferation of multivendor solutions Mainframe Client/Server Software As Cloud A Service Computing Technology Adoption LifecycleEra Geoffrey A. Moore Mid 20th Late 20th Early 21th Today Century Platforms Century Platforms Century PlatformsPlayers •Trusted AdvisorModel •Value Added •Value Added Direct Sales Direct Sales Reseller Reseller Teams Teams •Value Added •Value Added Distributor DistributorPlayers
  28. 28. Distributed Enterprise Architecture is here
  29. 29. How can the Cloud help you?
  30. 30. Cloud Computing Attributes
  31. 31. Total Cost of Ownership
  32. 32. Cloud Computing Changes the Gameboard Focus on Business Impact  Accelerate Speed to Market  Increase Adoption  Validate Business Models quickly and thoroughly Provides Lower TCO and Higher ROI  30-40% lower TCO (Yankee Group)  Significant ROI due to Cost Avoidance and Supply Savings vs. tradition On-Premise deployment model Responds well to Change  Plan. Deploy. Innovate.  Tools in hands of business to enact change  Development, Governance and Compliance tools in hands of IT
  33. 33. Why is your organization using or planning to use SaaS inthe next 12 months?
  34. 34. Google Apps vs. Exchange TCO Review (Serena) 34
  35. 35. The Cloud Computing Model is mature is supported by a strong network of platforms is secure and scalable drives innovation provides business-focus and accelerates delivery creates community and customer opportunities lowers TCO, increases ROI releases the valve on “Pressure Points”
  36. 36. How others are using the Cloud?
  37. 37. Why is your organization currently transitioning from acurrent on-premises solution to a SaaS solution?
  38. 38. Case Study: Social MediaAstadia created "Crocs Ideas"a social media site Consumers can POST Ideas to Crocs Members can VOTE on submitted Ideas and voice comments Consumers can participate in product SURVEYS to help Crocs innovate new products Consumers can preview the COMING SOON products and follow these products when they reach market COMING SOON: All of Crocs other social media presence on Facebook, Twitter, and Blogs are now being integrated Crocs, Inc. is a designer, manufacturer and retailer of footwear under the Crocs™ brand. They are sold in 100 countries.
  39. 39. Case Study: CRM + Force.com Replacement of internal Powerbuilder application with salesforce.com CRM and force.com application development Force.com utilized for i) enhancing logic layer for data integrations, ii) providing interfaces to present crucial data from legacy environments and iii) storing G/L data for analytics Salesforce.com deployed for account and opportunity management Big Machines utilized for centralized pricing across 100 branches Construction data integration via MHC or Reed Cast Iron orchestrations for JDE integrations Williams Scotsman offers space solutions Optimization gives valuable selling time back to for the construction, education, industrial, commercial/retail, healthcare, and sales government markets, with operations in the United States, Mexico, and Canada.
  40. 40. Manhattan Associates Replaces Legacy Support System withSalesforce.com Service CloudManhattan Associates is a software supplier ofsupply chain and manufacturing applications,and as a software company invest heavily intechnology to support their growing softwareapplication.Challenge Challenge Solution Solution Results ResultsExisting CRM was outdated, highly Integrated customer view/standards Standardization and automation of Existing CRM was outdated, highly Integrated customer view/standards Standardization and automation of customized, && difficult for support customized, difficult for support across groups and aligned support processes across the globe across groups and aligned support processes across the globe organization to use information with sales Higher agent productivity –– bridged organization to use information with sales Higher agent productivity bridgedExisting CRM required significant Over 250 support employees quickly process gap between groups Existing CRM required significant Over 250 support employees quickly process gap between groups administration && maintenance administration maintenance up and running Better visibility/more efficient up and running Better visibility/more efficientGlobal team spread out across the Ancillary groups responsible for carrier reporting Global team spread out across the Ancillary groups responsible for carrier reporting globe with various processes; data, license key, media and training Achieved significant savings per year globe with various processes; data, license key, media and training Achieved significant savings per year process gaps between the different integrated into Salesforce and the with Salesforce Service && Support process gaps between the different support groups integrated into Salesforce and the support process with Salesforce Service Support support groups support process
  41. 41. Ventyx Deploys Common Support and Service Platform/Portalusing Salesforce.com Service CloudVentyx offer a range of solutions including Assetmanagement, Mobile workforce management,customer care, Energy trading and riskmanagement.Challenge Challenge Solution Solution Results Results33 support groups on 3 disparate CRM support groups on 3 disparate CRM Replaced legacy systems with Consistency and standardization of Replaced legacy systems with Consistency and standardization of applications (Siebel, Remedy, Salesforce Service and Support processes across different support applications (Siebel, Remedy, Salesforce Service and Support processes across different support IssueNet) with separate processes Deployment of AppExch Entitlements groups IssueNet) with separate processes Deployment of AppExch Entitlements groups and communications to the and Customized Asset/Product Higher agent productivity and and communications to the and Customized Asset/Product Higher agent productivity and customer structure to better serve the customer adoption customer structure to better serve the customer adoptionNo single repository for customer data Customer and Self-Service Portal Roll- Streamlined reporting and visibility of No single repository for customer data Customer and Self-Service Portal Roll- Streamlined reporting and visibility of and reporting out data across groups and reporting out data across groups Integration of Salesforce.com with Increase in customer satisfaction with Integration of Salesforce.com with Increase in customer satisfaction with defect tracking systems more user-friendly portal/solution defect tracking systems more user-friendly portal/solution (ClearQuest/Bugazilla) database (ClearQuest/Bugazilla) database
  42. 42. What are common CIO enablers?
  43. 43. Key Takeaways: Cloud Computing Benefits Increases Focus on business issues, not tech Allows for scalable, enterprise-class complexity Rich ecosystem of Vendors and Service Providers Platforms are scalable, secure and enterprise Web Services, XML, Javascript focused development environments are typical, and readily available skills Java and .NET skills require training and focus to migrate Web Services focus creates powerful integration story
  44. 44. What do you need to get “Cloud-Ready”? Review Project Backlog and Portfolio for candidate apps Analyze skillset matrix of current resources Understand valuation of long-term software and hardware assets Plan to build TCO and ROI models Get alignment between business drivers and IT on priorities and strategy as it relates to Cloud approach Utilize best practices to achieve success Start with one app and expand strategy with proven success Go to astadia.com/thinktank for more content
  45. 45. The Future Many of the activities loosely grouped together under cloud computing have already been happening and centralised computing activity is not a new phenomena: Grid Computing was the last research-led centralised approach. However there are concerns that the mainstream adoption of cloud computing could cause many problems for users. Whether these worries are grounded or not has yet to be seen. Many new open source systems appearing that you can install and run on your local cluster – should be able to run a variety of applications on these systems.
  46. 46. Questions Q & QUESTIONS ANSWERS

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