Marketing class082213

205 views

Published on

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
205
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing class082213

  1. 1. Pittsburgh: Hotbed of Drinking & Entrepreneurship presented by
  2. 2. People are More Creative when they Drink Drinking Study Participants solved 40% more problems and took an average of 3.5 seconds less than sober subjects
  3. 3. Pittsburgh has always been the drinking capital of the country
  4. 4. Settled by two groups of Europeans
  5. 5. Germans good at farming
  6. 6. Scottish good at drinking
  7. 7. Germans bring rye, Scotch bring stills
  8. 8. Creativity = combining 2 old ideas into a new one + =
  9. 9. One of the first to scale up is Abraham Overholt
  10. 10. You can learn a lot working at a whiskey distillery • Production • Supply Chain Management • Labor Relations • Accounting
  11. 11. Overholt’s grandson uses this knowledge to start company
  12. 12. Steelworkers develop creative 2 prong strategy to deal with work Prong 1 Prong 2
  13. 13. Always looking for ways to make drinking easier
  14. 14. The next great innovations in alcohol will come in distilled spirits…
  15. 15. Sounds like a promising start up. Would you have invested in us 2.5 years ago?
  16. 16. OurTeam philosopher mom urban historian park ranger
  17. 17. Manning the still…
  18. 18. Unconventional Team, Unconventional Distillery • Organic • Local • Made from scratch • Urban • Family Finally, we want to talk to a new audience…
  19. 19. We are here for this kind of guy.
  20. 20. But (more so) for people like you.
  21. 21. So we invest big time in an old machine shop in the Strip
  22. 22. A community gathering spot
  23. 23. A glitch in the plan
  24. 24. December 22, 2011
  25. 25. We opened March 2012
  26. 26. Bring Whiskey Home! Tours Sample Flights Cocktails Labeling Parties
  27. 27. Your Task • Develop Marketing Plan to take Wigle to Washington DC & Philadelphia with shipments via our online store • Must be Wigle! – Interactive, Creative, Educational, Fun! • Goal: Sell 7 cases/month to these new markets in year 1

×