Southern Oregon Wine Institute             at Umpqua Community College           Chris Lake            Director
Our Mission Statement To create sustainable careers,partnerships, industry support,  and economic development  within the ...
Our Goal
What is S.O.W.I.?• The Institute is a division of the college   • Academic home for the V&E Program   • Winemaker for the ...
Why an Institute?• The mission is broad and Southern Oregon is  geographically spread out• More than an academic departmen...
How did this get started?•   Industry approached the college in 2005•   Economic Study commissioned in 2007•   Seed Fundin...
An Economic Development Project       • Service Area = 23,742 sq. mi.       • Larger than Nine States in US
An Economic Development Project                                                County     Unemployment• Regional Economy h...
Economic Growth PotentialEconomic Impact for Southern Oregon:A Ten-year Growth Factor of 5,000 Jobs$115 Million in addit...
The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster                      2010 Total jobs in w...
Institute DevelopmentCurriculum Developed & Degree  and Certificates Approved• Study of Curriculum from Other  Schools• In...
Institute DevelopmentBegin Planning for Teaching Winery• Based on Winery Type Found in  Regional Industry• Input Sought fr...
Institute DevelopmentTeaching Winery Includes: Headquarters for SOWI Student Vineyard Commercial-scale Winery Internat...
Teaching Winery
Teaching Winery
Teaching Winery
Teaching Winery
Teaching WineryConstructionbegun 9/10/10Completed inDecember 2011Local CapitalCampaign raised$2.5 MRecovery ZoneBonds issu...
The Instructional Mission
The Instructional Mission•   Service Model is Online/Hybrid Delivery•   Lecture Material Delivered Online•   Laboratory Co...
The Instructional Mission• Growth Comes From Meeting Student  Needs• Many Non-Traditional Students• Wine Incubator Will Pr...
Connection with OSU• Source for teaching material for courses• For some students, transfer to OSU for B.S.• For some stude...
Connection with OSU
Connection with OSU
Where should we go next?• Cooperative Teaching with Oregon State  University Extension?• Benchmarking – Comparative Tastin...
Thank You
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Southern Oregon Wine Institute

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Southern Oregon Wine Institute

  1. 1. Southern Oregon Wine Institute at Umpqua Community College Chris Lake Director
  2. 2. Our Mission Statement To create sustainable careers,partnerships, industry support, and economic development within the Southern Oregon wine business clusterthrough education and training
  3. 3. Our Goal
  4. 4. What is S.O.W.I.?• The Institute is a division of the college • Academic home for the V&E Program • Winemaker for the college’s wine • Host for wine industry events • Collaborator with ETS Roseburg • Partner in VESTA (17 members across US) • Manager for Wine Business Incubator• Housed within the Danny Lang Center
  5. 5. Why an Institute?• The mission is broad and Southern Oregon is geographically spread out• More than an academic department – Student Vineyards – Commercial-scale Winery – Collaboration with ETS Labs – Wine Business Incubator
  6. 6. How did this get started?• Industry approached the college in 2005• Economic Study commissioned in 2007• Seed Funding secured• Director hired in 2008• First cohort of students admitted in Fall ’08• Drive came from industry and failing economy
  7. 7. An Economic Development Project • Service Area = 23,742 sq. mi. • Larger than Nine States in US
  8. 8. An Economic Development Project County Unemployment• Regional Economy had High Coos 14.1% Unemployment Curry 14.5%• Seven Counties had Douglas 17.2% Unemployment Rates Jackson 13.7% Higher than State and Josephine 15.3% National Avg. Klamath 15.3% Lane 13.2%Source: Oregon Employment Depart., July 2009 Oregon 12.2% U.S. 9.5%
  9. 9. Economic Growth PotentialEconomic Impact for Southern Oregon:A Ten-year Growth Factor of 5,000 Jobs$115 Million in additional Labor Income.Parallels the Growth in Walla WallaAwarded a Grant from US Department ofCommerce for Development of Wine Incubator•$1,250,000 – for winery equipment
  10. 10. The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster 2010 Total jobs in wine production and wine tourism in 2010 1,620 Jobs Total jobs dependent on the wine cluster including multiplier effects 4,833 Jobs Total earnings in wine production and wine tourism in 2010 $69 Million Total earnings dependent on the wine cluster including multiplier effects $153 Million Total jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 Jobs Percent of all jobs dependent on the wine cluster in 2010 13% Projected percent of all jobs dependent on wine cluster in 2020 16% Annual average growth in direct wine cluster employment, 2000 to 20% Annual 2010 Growth Overall growth in the regional economy, 2000 to 2010 9% Overall growth in the regional economy, 2000 to 2010 absent the -3% wine cluster
  11. 11. Institute DevelopmentCurriculum Developed & Degree and Certificates Approved• Study of Curriculum from Other Schools• Industry Input on Outcomes• Modeled on Distance Education
  12. 12. Institute DevelopmentBegin Planning for Teaching Winery• Based on Winery Type Found in Regional Industry• Input Sought from Industry• Hire Design Firm w/Wine Production History
  13. 13. Institute DevelopmentTeaching Winery Includes: Headquarters for SOWI Student Vineyard Commercial-scale Winery Internationally Recognized Testing Laboratory Wine Incubator
  14. 14. Teaching Winery
  15. 15. Teaching Winery
  16. 16. Teaching Winery
  17. 17. Teaching Winery
  18. 18. Teaching WineryConstructionbegun 9/10/10Completed inDecember 2011Local CapitalCampaign raised$2.5 MRecovery ZoneBonds issued -$4.25 M
  19. 19. The Instructional Mission
  20. 20. The Instructional Mission• Service Model is Online/Hybrid Delivery• Lecture Material Delivered Online• Laboratory Conducted on and off Campus• Labs Held on Fridays/Saturdays• Cooperate with Local Vineyards/Wineries
  21. 21. The Instructional Mission• Growth Comes From Meeting Student Needs• Many Non-Traditional Students• Wine Incubator Will Produce New Winemakers• Industry Advisory Board
  22. 22. Connection with OSU• Source for teaching material for courses• For some students, transfer to OSU for B.S.• For some students, our degree adds value after they complete B.S. degree• OSU personnel have taught some courses• OSU personnel have developed some courses
  23. 23. Connection with OSU
  24. 24. Connection with OSU
  25. 25. Where should we go next?• Cooperative Teaching with Oregon State University Extension?• Benchmarking – Comparative Tastings for Winemakers?• Technical Symposia and Conferences?• Face-to-Face for Traditional Learners?• Cross Instruct with Culinary?• Outreach to High School Ag. – FFA?
  26. 26. Thank You

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