Southern Oregon Wine Institute   Umpqua Community College      Roseburg, Oregon        Chris Lake, Director             ww...
An Economic Development Project•   Established in Fall 2008•   Response to Poor Economic Conditions•   Decline of the Timb...
An Economic Development Project• Regional Economy has High                     County     Unemployment                    ...
An Economic Development Project       • Service Area = 23742 sq. mi.            • Equal to 6149150 hectares
An Economic Development Project  •   Survey of Industry Needs – 2006  •   Focus Groups with Industry  •   College Forms St...
The Walla Walla Wine Cluster  Advantages of Clusters are:  • Increase Access to Special Inputs, Services,    Employees, In...
The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster                      2010 Total jobs in w...
The Walla Walla Wine ClusterWe estimate that the wine cluster in 2010 accounts for 13% of alljobs and this is almost certa...
Southern Oregon is Desirable for   Growing Fine WinegrapesGeographic Data = 140,000 Ac. Suitable forvineyards. (56655 Hec...
Southern Oregon is DesirableOn The it list for 2010 travel, SunsetMagazine, January 2010“The next big wine country = South...
Wine Industry isCyclicalThe US willBecome theWorlds LargestConsumer ofWineOf 300 MPeople in theUS, Only 28MConsume Wine
Modern  WineProducingRegions of Oregon
Price Per Ton of Grapes, 2008-2009    Variety                         North                                South      By  ...
An Economic Development Project     •   Start-Up Funds Secured     •   Curriculum Developed     •   Degree and Certificate...
An Economic Development Project     Contributors Included:     • Douglas Co. Industrial Dev. Board     • Cow Creek Band of...
An Economic Development Project     Curriculum Developed & Degree       and Certificates Approved     • Study of Curriculu...
An Economic Development Project     Begin Planning for Wine Incubator     • Based on Winery Type Found in       Regional I...
An Economic Development Project      The Project Includes:       Headquarters for SOWI       Student Vineyard       Com...
Wine Incubator
Wine Incubator
Wine Incubator
Wine IncubatorConstructionbegun 9/10/10Completed inDecember 2011Local CapitalCampaign of $2.5MRecovery ZoneBonds of $4,25 M
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Nbia lake atlanta

  1. 1. Southern Oregon Wine Institute Umpqua Community College Roseburg, Oregon Chris Lake, Director www.sowicellars.com
  2. 2. An Economic Development Project• Established in Fall 2008• Response to Poor Economic Conditions• Decline of the Timber Industry• Unemployment Rate for Region = 15%• The Institute is created serve 7 counties• Wine Industry in Southern Oregon is Growing
  3. 3. An Economic Development Project• Regional Economy has High County Unemployment Coos 14.1% Unemployment Curry 14.5%• Seven Counties Douglas 17.2%• Rates Higher than State and Jackson 13.7% National Avg. Josephine 15.3% Klamath 15.3%Source: Oregon Employment Depart., July 2009 Lane 13.2% Oregon 12.2% U.S. 9.5%
  4. 4. An Economic Development Project • Service Area = 23742 sq. mi. • Equal to 6149150 hectares
  5. 5. An Economic Development Project • Survey of Industry Needs – 2006 • Focus Groups with Industry • College Forms Steering Committee • Economic Modeling by CC Benefits, Inc. • Modeled Growth of Southern Oregon Industry based on Growth of Wine Cluster in Walla Walla, Washington
  6. 6. The Walla Walla Wine Cluster Advantages of Clusters are: • Increase Access to Special Inputs, Services, Employees, Information and Institutions. • Coordination Among Companies. • Rapid Diffusion of Best Practices. • Provide Incentives to Improve. • Enhance Opportunities for Innovation. • Lessen Costly Experimentation
  7. 7. The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster 2010 Total jobs in wine production and wine tourism in 2010 1,620 Jobs Total jobs dependent on the wine cluster including multiplier effects 4,833 Jobs Total earnings in wine production and wine tourism in 2010 $69 Million Total earnings dependent on the wine cluster including multiplier effects $153 Million Total jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 Jobs Percent of all jobs dependent on the wine cluster in 2010 13% Projected percent of all jobs dependent on wine cluster in 2020 16% Annual average growth in direct wine cluster employment, 2000 to 20% Annual 2010 Growth Overall growth in the regional economy, 2000 to 2010 9% Overall growth in the regional economy, 2000 to 2010 absent the -3% wine cluster
  8. 8. The Walla Walla Wine ClusterWe estimate that the wine cluster in 2010 accounts for 13% of alljobs and this is almost certainly a conservative estimate --President VanAusdle (Walla Walla Community College) tells usthat just since 2007 wine acreage in the region has roughlydoubled! The wine clusters role has clearly been dramatic,saving the region from a 10 year overall economic contraction of-3%, instead seeing a roughly 9% growth in jobs. » Dr. Hank Robison, EMSI (formerly CC Benefits) dated May 24, 2010
  9. 9. Southern Oregon is Desirable for Growing Fine WinegrapesGeographic Data = 140,000 Ac. Suitable forvineyards. (56655 Hectares)40,000 are Prime Vineyard Sites (16187Hectares)Land Values are Low Compared to OtherWine Regions
  10. 10. Southern Oregon is DesirableOn The it list for 2010 travel, SunsetMagazine, January 2010“The next big wine country = Southern OregonWhy we love it: Exciting wines, no crowds, and inexpensive tasting fees.Go now: Arm yourself with a map from the Southern Oregon Wineries Association and hit the road”.
  11. 11. Wine Industry isCyclicalThe US willBecome theWorlds LargestConsumer ofWineOf 300 MPeople in theUS, Only 28MConsume Wine
  12. 12. Modern WineProducingRegions of Oregon
  13. 13. Price Per Ton of Grapes, 2008-2009 Variety North South By Columbia Willamette Rogue Willamette Umpqua Region River Valley Valley Valley Valley 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009CabernetSauvignon $2,020 $2,100 - - $1,910 $1,770 - $1,500 $1,700 $1,370Chardonnay $1,250 $1,340 $1,950 $1,620 $1,000 $1,220 $1,470 $1,700 $950 $1,330Merlot $1,810 $2,180 - - $1,470 $1,800 - - $1,540 $1,010Pinot Gris - $1,500 $1,400 $1,250 $1,370 $1,330 $1,330 $1,430 $1,320 $1,400Pinot Noir $2,110 $1,990 $2,820 $2,340 $1,670 $1,820 $2,300 $2,180 $2,000 $2,140White Riesling $1,080 $1,070 $1,150 $950 $1,280 $1,400 $1,180 $1,240 $980 $1,050 Source: National Agricultural Statistical Service
  14. 14. An Economic Development Project • Start-Up Funds Secured • Curriculum Developed • Degree and Certificates Approved • Director Hired in July 2008 • Begin Planning for Wine Incubator
  15. 15. An Economic Development Project Contributors Included: • Douglas Co. Industrial Dev. Board • Cow Creek Band of Umpqua Indian Tribe • Wal-Mart Foundation • USDA RBEG • US Dept. of Commerce - EDA
  16. 16. An Economic Development Project Curriculum Developed & Degree and Certificates Approved • Study of Curriculum from Other Schools • Industry Input on Outcomes • Modeled on Distance Ed.
  17. 17. An Economic Development Project Begin Planning for Wine Incubator • Based on Winery Type Found in Regional Industry • Input Sought from Industry • Hire Design Firm w/Wine Production History
  18. 18. An Economic Development Project The Project Includes:  Headquarters for SOWI  Student Vineyard  Commercial-scale Winery  Internationally Recognized Testing Laboratory  Wine Incubator
  19. 19. Wine Incubator
  20. 20. Wine Incubator
  21. 21. Wine Incubator
  22. 22. Wine IncubatorConstructionbegun 9/10/10Completed inDecember 2011Local CapitalCampaign of $2.5MRecovery ZoneBonds of $4,25 M

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