Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Online Reputation Management<br />Chris Kovac of Nicholson Kovac<br />
Start with the Basics<br />Social Media Policy<br />Best Practices<br />Establish “ground rules”<br />Education<br />L&L, ...
Social Media Profiles<br />Reserve your profiles (even if you don’t plan to use…)<br />Twitter, Facebook<br />YouTube <br ...
Social Media = Real-time Focus Group<br />
Social Media Monitoring<br />Brands<br />Competitive Landscape<br />Marketplace Issues<br />Identify Key Influencers (KOLs...
Free Monitoring Tools<br />Google Alerts<br />Social Mention.com<br />Multi-channel<br />Topsy.com<br />Tweets/photos<br /...
Paid Monitoring Tools<br />As low as $100/mo to monitor a company or brand<br />Facilitates engagement<br />Crisis managem...
Resources & Training<br />Start with savvy volunteers <br />Small committed team<br />Multi-discipline<br />PR, MTKG, HR, ...
Build “Message Map”<br />Audience segmentation<br />Audiences need slightly different messages<br />Staff, media, customer...
Use Technology to Manage!<br />Tweetdeck<br />CoTweet<br />HootSuite<br />More…<br />
Shameless Self-Pub<br />Integrated Marketing Communications (agency)<br />Full service<br />Located in Kansas City, MO<br ...
Let’s Connect!<br />ChrisKovac.com<br />NicholsonKovac.com<br />@chriskovac (twitter)<br />ckovac@nicholsonkovac.com<br />...
Upcoming SlideShare
Loading in …5
×

Online reputation management in social media for travis wright

1,598 views

Published on

  • Be the first to comment

  • Be the first to like this

Online reputation management in social media for travis wright

  1. 1. Online Reputation Management<br />Chris Kovac of Nicholson Kovac<br />
  2. 2. Start with the Basics<br />Social Media Policy<br />Best Practices<br />Establish “ground rules”<br />Education<br />L&L, Webinars<br />Who Manages?<br />PR<br />Marketing<br />Web/IT<br />HR<br />
  3. 3. Social Media Profiles<br />Reserve your profiles (even if you don’t plan to use…)<br />Twitter, Facebook<br />YouTube <br />Flickr<br />“Point” to website<br />Search-friendly (SEO)<br />Company/brands<br />Prevent Brand “Hijacks” <br />Issues <br />
  4. 4. Social Media = Real-time Focus Group<br />
  5. 5. Social Media Monitoring<br />Brands<br />Competitive Landscape<br />Marketplace Issues<br />Identify Key Influencers (KOLs)<br />Social Media Channels<br />Alerts<br />
  6. 6. Free Monitoring Tools<br />Google Alerts<br />Social Mention.com<br />Multi-channel<br />Topsy.com<br />Tweets/photos<br />Trackur<br />Email alerts<br />Kurrently<br />Twitter/Facebook<br />MonitorThis.com<br />Multi-channel<br />
  7. 7. Paid Monitoring Tools<br />As low as $100/mo to monitor a company or brand<br />Facilitates engagement<br />Crisis management<br />Out-of-box vs. Enterprise<br />PRNewswire<br />Social Media Metrics<br />Nielsen BuzzMetrics<br />SocialRadar by Infegy<br />
  8. 8. Resources & Training<br />Start with savvy volunteers <br />Small committed team<br />Multi-discipline<br />PR, MTKG, HR, etc<br />On-call (be ready!)<br />Crisis management plan<br />6:30pm on a Friday<br />Respond via channel (Twitter, YouTube, etc)<br />Domino’s (pizza) mistake<br />
  9. 9. Build “Message Map”<br />Audience segmentation<br />Audiences need slightly different messages<br />Staff, media, customers<br />Message development<br />Blueprint<br />Objective<br />Measureable<br />Role-playing different scenarios<br />Measure & analyze<br />Monitor sentiment <br />
  10. 10. Use Technology to Manage!<br />Tweetdeck<br />CoTweet<br />HootSuite<br />More…<br />
  11. 11. Shameless Self-Pub<br />Integrated Marketing Communications (agency)<br />Full service<br />Located in Kansas City, MO<br />45/55 B2C vs. B2B<br />Past B2B Agency of Year (2x)<br />Strategic-driven creative<br />Integration<br />Blog<br />
  12. 12. Let’s Connect!<br />ChrisKovac.com<br />NicholsonKovac.com<br />@chriskovac (twitter)<br />ckovac@nicholsonkovac.com<br />http://www.linkedin.com/in/chriskovac<br />MoblieLocalSocial.com<br />

×