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  1. 1. Twigather Event Planning with Twitter
  2. 2. Why?
  3. 3. #OttawaGeekBBQ
  4. 5. Eventbrite Expensive Like using a hammer to kill a fly Lots of room for competition
  5. 6. Growth Twitter unique visitors, source:, Mar 2009
  6. 7. Click-through Rates Source:, North America Performance Metrics Q4'07-Q3'08 (Magpie: Magpie & Friends Ltd.)
  7. 8. Viral
  8. 9. Contextual
  9. 10. How?
  10. 11. <ul><li>Create your event in Twigather. </li></ul><ul><li>Generate buzz by tweeting your event. </li></ul><ul><li>Manage event registration with Twitter. </li></ul>
  11. 12. Create Event This is Eventbrite – Replace with Twigather UI
  12. 13. Generate Buzz
  13. 14. Registration <ul><li>Attendee clicks on the link in the Tweet </li></ul><ul><li>Twigather asks to sign-up with username and password (ideally, this step should be avoided) </li></ul><ul><li>Twitter asks user to agree to let Twigather access Twitter (only the 1 st time accessing the app </li></ul><ul><li>Attendee then have access to all the Twitter features </li></ul>
  14. 15. Manage Event This is – this is a list of Rails Conf attendees for one of the sessions
  15. 16. Show me the Money! % of ticket price Cost Per Mil Impressions At least 2 options… Help me think of more…
  16. 17. Conceptual Landing Page
  17. 18. Test App <ul><li> </li></ul><ul><ul><li>Currently a mash up of a Rails-based Twitter-app and an Event Planner </li></ul></ul><ul><ul><li>Lots of work to be done </li></ul></ul>
  18. 19. Thank You! Twitter: chrisjschmitt
  19. 20. Notes: <ul><li>Competition: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>http:// – the closest thing to twigather that I know of </li></ul></ul><ul><ul><li> – simple twitter-based payment system with full set of APIs </li></ul></ul>