Nokia wp group hackathon!

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  • Promotion – On-device, web, mobi, digital, all consumer touch points, co-marketing
  • Nokia wp group hackathon!

    1. 1. Nokia WP Group Hackathon! Nov 12 (Saturday) Company Confidential
    2. 2. Workshop + Hackathon Company Confidential
    3. 3. Details• Hackathon will follow the 2-day workshop happening on Nov 9 – 10 at the Nokia office. Scheduled Nov 12 (Saturday), 9am – 6pm• Participants will be broken into 4 groups. Each group will consist of a maximum of 15 (total 60) participants each, managed by 2 WP Champs• Each group will be stationed in 4 different locations – Nokia Singapore, Microsoft Singapore, NTU Ventures, NYP. (or wherever they choose to be – McDonalds, Starbucks, etc – BYOL)• Each group will form into 5-subgroups that will build WP apps throughout the day and submit to Marketplace• A Facebook page will capture questions/comments/pictures of each group during the contest. FB “onlookers” can cheer them on  Company Confidential
    4. 4. Taking a more focused approach• Goal is to get 12 quality apps to be submitted in Marketplace by end of the day (potential max number of apps = 20)• The champs can provide more attention and support to a smaller group, versus handling a bigger group in a 24-hr Hackathon• Less emphasis in managing food/venue – “hacker” style Company Confidential
    5. 5. WP Champs / Judges• Chris (Nokia) / Eskay (Nokia) / Gary (Nokia) / Eda (Nokia)• Cheng Lei Lim (MSP) / Kyzer Wong (MSP)• Mingfei Yan (MSFT) / Bok (MSFT)• Adi Sazali (WP Developer) / Nishant (WP Developer)• Judging criteria – Metro UI, Live Tiles, Fast App Switching• Judging will happen on Nov 14 (Monday). Winner announced Nov 15 Company Confidential
    6. 6. Prize 1 (startups) local promotion On-Device Own Media Communications Retail Channel Bought Media  topApps  Nokia.com.sg  Social media  Retail experience  Tactical media buy  Nokia Store  Nokia.com.my  Mass media corner  GTM marketing Recommended  Consumer &  Live demos integration industry events  King-making partners6 © 2011 Nokia Company Confidential
    7. 7. Prize 2 Nokia WP devices! + Cash• Winning sub-group group gets Nokia WP devices + 2KSGD• Champ who gets 3 apps from his group submitted to Marketplace gets Nokia WP device7 © 2011 Nokia Company Confidential

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