Mobile stats jan 2011

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Mobile stats jan 2011

  1. 1. 1999 PC vs. iPhone 4<br />
  2. 2.
  3. 3. Mobile’s Amazing Growth<br /><ul><li>Mobile device shipments will surpass PC units by 2012 (est. 500MM shipped by 2012)</li></ul>Source: Projections Morgan Stanley Research, dated June 7, 2010<br />
  4. 4. Mobile’s Amazing Growth<br /><ul><li>More than half of iPhone users are above 35:
  5. 5. 35-54: 36%
  6. 6. 55+: 17% </li></ul>Source: http://techcrunchies.com/age-demographics-of-iphone-users/ <br />
  7. 7. Mobile’s Amazing Growth<br /><ul><li>Number of Days to Reach 1MM Units Sold:
  8. 8. iPhone: 74 (shipped 6/29/07)
  9. 9. iPad: 28 (shipped 4/3/10)
  10. 10. iPhone 4: sold 1.7MM in 3 days</li></ul>Source: Projections Morgan Stanley Research, dated June 7, 2010<br />
  11. 11. It’s BlackBerry’s Game to Lose<br /><ul><li>BlackBerry still dominant phone
  12. 12. 60.7 million U.S. owned smartphones(as of Oct. 2010; up 14% since Jul 2010)
  13. 13. BlackBerry – 35.8% market share
  14. 14. iPhone – 24.6%
  15. 15. Google – 23.5% (up 6% since July 2010)
  16. 16. Microsoft – 9.7%</li></ul>Source: comScore (Oct 2010)<br />
  17. 17. Mobile Users More Engaged<br /><ul><li>Social Networking Fastest Growing Mobile Sector
  18. 18. 240% increase in people accessing social networking apps from phone vs. 124% increase for News Source: comScore (June 2010)
  19. 19. 69.6MM mobile users used Mobile Apps in April 2010 Source: comScore (June 2010)
  20. 20. 76.9 billion apps expected to be downloaded by 2014 Source: IDC (Dec 2010)</li></li></ul><li>Mobile App Usage <br /><ul><li>1 in 4 U.S. Adults now use Mobile Apps</li></ul>Source: Pew Internet Project (Sept 2010)<br /><ul><li>43% of total U.S. cell phone users have Mobile Apps on their phones</li></ul>Source: Pew Internet Project (Sept 2010)<br /><ul><li>Nearly 2/3rds use their apps daily and 1 in 4 use their apps for more than 30 minutes per day</li></ul>Source: Pew Internet Project (Sept 2010)<br /><ul><li>80% of smartphone users accessed apps in April 2010 (vs 78% accessing browser)</li></ul>Source: comScore (June 2010)<br />
  21. 21. Mobile Payments<br /><ul><li>eBay: over $600MM in revenue from mobile app in 2009/ $2 Billion in 2010 Source:http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/
  22. 22. eBay Mobile Sales for 2010 Holiday Season (Nov. 25- Dec. 25): $230MM – up 166%</li></ul> Source:http://techcrunch.com/2010/12/29/ebays-gross-mobile-sales-for-the-holiday-season-up-166-percent-to-230-million/<br /><ul><li>Amazon customers ordering more than $1 Billion worth of products per year via mobile</li></ul> Source:http://mashable.com/2010/07/22/amazon-mobile-sales/<br /><ul><li>Estimated mobile shopping will reach $119 Billion by 2015 </li></ul>Source:https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015<br />
  23. 23. Consumers Receptive to Mobile Marketing<br /><ul><li>34% more likely to visit company’s website due to mobile message
  24. 24. 28% more likely to make a purchase from company website
  25. 25. 37% those who opted to receive text alerts thought location-based texts could be useful</li></ul> Source: Social Times<br />
  26. 26. Mobile vs. PC<br /><ul><li>Mobile more powerful than PC
  27. 27. Does your PC know your location?
  28. 28. Does it go shopping with you or to bed? Your phone is almost never out of sight.
  29. 29. How soon before your laptop gets relegated as checked airport baggage?
  30. 30. Users are networking and buying from mobile now
  31. 31. Your members are mobile, but your association isn’t</li>

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