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Understanding the Social Media Landscape

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Understanding the Social Media Landscape

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A slightly modified and shorter presentation on the key differences between traditional and social media. I will upload the audio later on and it will make a bit more sense...

A slightly modified and shorter presentation on the key differences between traditional and social media. I will upload the audio later on and it will make a bit more sense...

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Understanding the Social Media Landscape

  1. 1. Understanding the Social Media Landscape What makes it social and why should I care?
  2. 2. Limited by “shelf space” of physical world Produced with expensive technologies Restricted by difficulties and limitations of physical distribution systems (or analog) Traditional Media
  3. 3. Social Media Not limited by physical world, infinite space inherent in digital Produced with inexpensive technologies Widely distributed at relatively zero costs through RSS
  4. 4. Traditional vs Social Most importantly: Traditional media was often the end of a production process whereas social media is most often the beginning of a conversation
  5. 5. The Defining Characteristics Typically web based but not just blogs Very much conversational and often personal in nature Shareable
  6. 6. The 4 C’s of Social Media Context Contacts Communications Collaboration
  7. 7. The Importance of Social Media Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.
  8. 8. Advantages & Opportunities Unlike most advertising, social media is evergreen, persistent Creates more opportunities to be found Puts a human face on your business Builds trust in the market Co-create with your customers
  9. 9. Business is Personal • The 21st Century will bring humanity to corporations • Participation is Marketing • Start with the presumption of trust • Make clear your intentions • Give people a chance • Provide power for people’s passions • Personal Pronouns are ok! • Trust the conversation
  10. 10. Chris Heuer, Partner The Conversation Group http://www.chrisheuer.com/

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