Understanding
the Social Media
Landscape
What makes it social and why should I care?
Limited by “shelf space” of physical world
Produced with expensive technologies
Restricted by difficulties and limitations...
Social Media
Not limited by physical world, infinite
space inherent in digital
Produced with inexpensive technologies
Wide...
Traditional vs Social
Most importantly:
Traditional media was often the end of a
production process whereas social media i...
The Defining Characteristics
Typically web based but not just blogs
Very much conversational and often
personal in nature
...
The 4 C’s of Social Media
Context
Contacts
Communications
Collaboration
The Importance of
Social Media
Social Media is tearing down the walls
that keep us apart and changing the
rules that have ...
Advantages & Opportunities
Unlike most advertising, social media is
evergreen, persistent
Creates more opportunities to be...
Business is Personal
• The 21st Century will bring humanity to corporations
• Participation is Marketing
• Start with the ...
Chris Heuer, Partner
The Conversation Group
http://www.chrisheuer.com/
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Understanding the Social Media Landscape

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A slightly modified and shorter presentation on the key differences between traditional and social media. I will upload the audio later on and it will make a bit more sense...

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Understanding the Social Media Landscape

  1. 1. Understanding the Social Media Landscape What makes it social and why should I care?
  2. 2. Limited by “shelf space” of physical world Produced with expensive technologies Restricted by difficulties and limitations of physical distribution systems (or analog) Traditional Media
  3. 3. Social Media Not limited by physical world, infinite space inherent in digital Produced with inexpensive technologies Widely distributed at relatively zero costs through RSS
  4. 4. Traditional vs Social Most importantly: Traditional media was often the end of a production process whereas social media is most often the beginning of a conversation
  5. 5. The Defining Characteristics Typically web based but not just blogs Very much conversational and often personal in nature Shareable
  6. 6. The 4 C’s of Social Media Context Contacts Communications Collaboration
  7. 7. The Importance of Social Media Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.
  8. 8. Advantages & Opportunities Unlike most advertising, social media is evergreen, persistent Creates more opportunities to be found Puts a human face on your business Builds trust in the market Co-create with your customers
  9. 9. Business is Personal • The 21st Century will bring humanity to corporations • Participation is Marketing • Start with the presumption of trust • Make clear your intentions • Give people a chance • Provide power for people’s passions • Personal Pronouns are ok! • Trust the conversation
  10. 10. Chris Heuer, Partner The Conversation Group http://www.chrisheuer.com/

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