SlideShare a Scribd company logo

Social Media Principles II

This is an update to my Social Media Principles presentation delivered at Social Media Club Workshop in Birmingham on April 27, 2009. In short, I believe that having the right attitude is essential to success in social media. What are those principles and why is it important for social media.

1 of 46
Download to read offline
Social Media Principles:
        It’s more then marketing




        Chris
Heuer
        Founder,
Social
Media
Club

        Crea3ve
Catalyst,
AdHocnium

                                      1

Monday, April 27, 2009                    1
Welcome to the social world...




Monday, April 27, 2009                2
Welcome to the social world...

     • Welcome to the era of conversation and real 1-to-1 business




Monday, April 27, 2009                                               2
Welcome to the social world...

     • Welcome to the era of conversation and real 1-to-1 business


     • Spin doesn’t work, people smell BS a mile away, and they tell their
       friends (and everyone else) to avoid it




Monday, April 27, 2009                                                       2
Welcome to the social world...

     • Welcome to the era of conversation and real 1-to-1 business


     • Spin doesn’t work, people smell BS a mile away, and they tell their
       friends (and everyone else) to avoid it


     • Advertising isn’t eective anymore, no one is watching the ads and no
       one cares




Monday, April 27, 2009                                                          2
Welcome to the social world...

     • Welcome to the era of conversation and real 1-to-1 business


     • Spin doesn’t work, people smell BS a mile away, and they tell their
       friends (and everyone else) to avoid it


     • Advertising isn’t eective anymore, no one is watching the ads and no
       one cares


     • People want to talk to people, not marketing and communications
       professionals




Monday, April 27, 2009                                                          2

Recommended

Media Positive Planning
Media Positive PlanningMedia Positive Planning
Media Positive PlanningGraeme Wood
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Wayne Hodgins
 
Modern Experience Design for MIMA - Minnesota Interactive Marketing Association
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationModern Experience Design for MIMA - Minnesota Interactive Marketing Association
Modern Experience Design for MIMA - Minnesota Interactive Marketing AssociationZeus Jones
 
How to thrive in the social era from new kind
How to thrive in the social era from new kindHow to thrive in the social era from new kind
How to thrive in the social era from new kindNew Kind
 
Creating an electronic footprint super women group event june nc raleigh
Creating an electronic footprint super women group event june nc raleighCreating an electronic footprint super women group event june nc raleigh
Creating an electronic footprint super women group event june nc raleighthe bureau, digital agency
 
3of4 - dtruran ebbf - imsd social entrepreneurship - motivating your team 2014
3of4 - dtruran ebbf -  imsd social entrepreneurship - motivating your team 20143of4 - dtruran ebbf -  imsd social entrepreneurship - motivating your team 2014
3of4 - dtruran ebbf - imsd social entrepreneurship - motivating your team 2014ebbf - mindful people, meaningful work
 
Spreadable media
Spreadable mediaSpreadable media
Spreadable mediaGraeme Wood
 

More Related Content

Viewers also liked

Experience Design and your Customer's Journey
Experience Design and your Customer's JourneyExperience Design and your Customer's Journey
Experience Design and your Customer's JourneyChris Heuer
 
Towards a More Social Organization 2
Towards a More Social Organization 2Towards a More Social Organization 2
Towards a More Social Organization 2Chris Heuer
 
Ecosystem Thinking and the Vacation Rental Industry
Ecosystem Thinking and the Vacation Rental IndustryEcosystem Thinking and the Vacation Rental Industry
Ecosystem Thinking and the Vacation Rental IndustryChris Heuer
 
Wills World Renewable Energy Congress 8 feb17
Wills World Renewable Energy Congress 8 feb17Wills World Renewable Energy Congress 8 feb17
Wills World Renewable Energy Congress 8 feb17Ray Wills
 
10 tips to improve your storytelling
10 tips to improve your storytelling10 tips to improve your storytelling
10 tips to improve your storytellingLouis Richardson
 
2012卒業論文 9awk1137佐々木友里
2012卒業論文 9awk1137佐々木友里2012卒業論文 9awk1137佐々木友里
2012卒業論文 9awk1137佐々木友里Kazuhiko Kawasaki
 
DARE: Dream Access to Reality for Entrepreneur | Reality Show
DARE:  Dream Access to Reality for Entrepreneur | Reality ShowDARE:  Dream Access to Reality for Entrepreneur | Reality Show
DARE: Dream Access to Reality for Entrepreneur | Reality ShowDuo Dr. Anuj Singh & Basant Rai
 
Creative Startups 2016-2017 Impact Report
Creative Startups 2016-2017 Impact ReportCreative Startups 2016-2017 Impact Report
Creative Startups 2016-2017 Impact ReportCreative Startups
 
What does "monitoring" mean? (FOSDEM 2017)
What does "monitoring" mean? (FOSDEM 2017)What does "monitoring" mean? (FOSDEM 2017)
What does "monitoring" mean? (FOSDEM 2017)Brian Brazil
 
Monografía terminada
Monografía terminadaMonografía terminada
Monografía terminadaMONICASHA
 
المقاربة بالكفايات بين النظرية والتطبيق
المقاربة بالكفايات بين النظرية والتطبيقالمقاربة بالكفايات بين النظرية والتطبيق
المقاربة بالكفايات بين النظرية والتطبيقSALAH YOUSSRI
 

Viewers also liked (16)

Experience Design and your Customer's Journey
Experience Design and your Customer's JourneyExperience Design and your Customer's Journey
Experience Design and your Customer's Journey
 
Towards a More Social Organization 2
Towards a More Social Organization 2Towards a More Social Organization 2
Towards a More Social Organization 2
 
Ecosystem Thinking and the Vacation Rental Industry
Ecosystem Thinking and the Vacation Rental IndustryEcosystem Thinking and the Vacation Rental Industry
Ecosystem Thinking and the Vacation Rental Industry
 
Outthink
OutthinkOutthink
Outthink
 
Wills World Renewable Energy Congress 8 feb17
Wills World Renewable Energy Congress 8 feb17Wills World Renewable Energy Congress 8 feb17
Wills World Renewable Energy Congress 8 feb17
 
10 tips to improve your storytelling
10 tips to improve your storytelling10 tips to improve your storytelling
10 tips to improve your storytelling
 
Business Storytelling
Business StorytellingBusiness Storytelling
Business Storytelling
 
2012卒業論文 9awk1137佐々木友里
2012卒業論文 9awk1137佐々木友里2012卒業論文 9awk1137佐々木友里
2012卒業論文 9awk1137佐々木友里
 
No a las mentiras
No a las mentirasNo a las mentiras
No a las mentiras
 
Portadas nacionales 21 feb-2017 (1)
Portadas nacionales 21 feb-2017 (1)Portadas nacionales 21 feb-2017 (1)
Portadas nacionales 21 feb-2017 (1)
 
DARE: Dream Access to Reality for Entrepreneur | Reality Show
DARE:  Dream Access to Reality for Entrepreneur | Reality ShowDARE:  Dream Access to Reality for Entrepreneur | Reality Show
DARE: Dream Access to Reality for Entrepreneur | Reality Show
 
Creative Startups 2016-2017 Impact Report
Creative Startups 2016-2017 Impact ReportCreative Startups 2016-2017 Impact Report
Creative Startups 2016-2017 Impact Report
 
What does "monitoring" mean? (FOSDEM 2017)
What does "monitoring" mean? (FOSDEM 2017)What does "monitoring" mean? (FOSDEM 2017)
What does "monitoring" mean? (FOSDEM 2017)
 
Monografía terminada
Monografía terminadaMonografía terminada
Monografía terminada
 
Embedding a Safety Culture
Embedding a Safety Culture Embedding a Safety Culture
Embedding a Safety Culture
 
المقاربة بالكفايات بين النظرية والتطبيق
المقاربة بالكفايات بين النظرية والتطبيقالمقاربة بالكفايات بين النظرية والتطبيق
المقاربة بالكفايات بين النظرية والتطبيق
 

Similar to Social Media Principles II

From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...Greg Cangialosi
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media PrinciplesChris Heuer
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Calvin Jones
 
Social Media Marketing Overview Share
Social Media Marketing Overview ShareSocial Media Marketing Overview Share
Social Media Marketing Overview ShareSROshinski
 
Putting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsPutting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsGary Moneysmith
 
Essential Guide To Social Media
Essential Guide To Social MediaEssential Guide To Social Media
Essential Guide To Social Mediasonyapark
 
Social media and Internal Comms
Social media and Internal CommsSocial media and Internal Comms
Social media and Internal CommsAbi Signorelli Ltd
 
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UASocial Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UAEdward Erasmus
 
Obama 2.0 KUDOS: Speakers notes
Obama 2.0 KUDOS: Speakers notesObama 2.0 KUDOS: Speakers notes
Obama 2.0 KUDOS: Speakers notesLeo Ryan
 
Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09Mark Thompson
 
Principles & Practice of Social Media
Principles & Practice of Social MediaPrinciples & Practice of Social Media
Principles & Practice of Social MediaOrbital Media
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social MediaJames Whatley
 
Social Media Assessment
Social Media AssessmentSocial Media Assessment
Social Media Assessmentguest1c59cc
 
Social Media Branding Strategy
Social Media Branding Strategy Social Media Branding Strategy
Social Media Branding Strategy iStrategy
 
Social Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticSocial Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticYuswohady
 

Similar to Social Media Principles II (20)

From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
 
WoMM
WoMMWoMM
WoMM
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media Principles
 
ADMSP Introduction to Social Media Tutorial
ADMSP Introduction to Social Media TutorialADMSP Introduction to Social Media Tutorial
ADMSP Introduction to Social Media Tutorial
 
Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013Social Media Presentation -- UCP Lisbon, March 2013
Social Media Presentation -- UCP Lisbon, March 2013
 
Social Media Marketing Overview Share
Social Media Marketing Overview ShareSocial Media Marketing Overview Share
Social Media Marketing Overview Share
 
Social Media
Social MediaSocial Media
Social Media
 
Putting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit OrganizationsPutting Social Media to Work For Non-Profit Organizations
Putting Social Media to Work For Non-Profit Organizations
 
Essential Guide To Social Media
Essential Guide To Social MediaEssential Guide To Social Media
Essential Guide To Social Media
 
Social media and Internal Comms
Social media and Internal CommsSocial media and Internal Comms
Social media and Internal Comms
 
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UASocial Media and SM Marketing - EPI Leadership Course Week 2013 UA
Social Media and SM Marketing - EPI Leadership Course Week 2013 UA
 
Obama 2.0 KUDOS: Speakers notes
Obama 2.0 KUDOS: Speakers notesObama 2.0 KUDOS: Speakers notes
Obama 2.0 KUDOS: Speakers notes
 
Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09Coors Light Facebook OPGA Feb 09
Coors Light Facebook OPGA Feb 09
 
Principles & Practice of Social Media
Principles & Practice of Social MediaPrinciples & Practice of Social Media
Principles & Practice of Social Media
 
James Whatley
James WhatleyJames Whatley
James Whatley
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social Media
 
Social Media Assessment
Social Media AssessmentSocial Media Assessment
Social Media Assessment
 
Social Media Branding Strategy
Social Media Branding Strategy Social Media Branding Strategy
Social Media Branding Strategy
 
Social Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticSocial Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, Tactic
 
Getting (Yahoo) Serious About Social Media
Getting (Yahoo) Serious About Social MediaGetting (Yahoo) Serious About Social Media
Getting (Yahoo) Serious About Social Media
 

More from Chris Heuer

Serve the Market
Serve the MarketServe the Market
Serve the MarketChris Heuer
 
Serve The Market
Serve The MarketServe The Market
Serve The MarketChris Heuer
 
Social Cash Keynote
Social Cash KeynoteSocial Cash Keynote
Social Cash KeynoteChris Heuer
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseChris Heuer
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media PrinciplesChris Heuer
 
State of Social Media Club
State of Social Media ClubState of Social Media Club
State of Social Media ClubChris Heuer
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Chris Heuer
 
Hawaii, The Beautiful
Hawaii, The BeautifulHawaii, The Beautiful
Hawaii, The BeautifulChris Heuer
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't MarketingChris Heuer
 
Social Media and Social Networking
Social Media and Social NetworkingSocial Media and Social Networking
Social Media and Social NetworkingChris Heuer
 
Chris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer
 
Transforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkTransforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkChris Heuer
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)Chris Heuer
 
Universal Search & Social Media
Universal Search & Social MediaUniversal Search & Social Media
Universal Search & Social MediaChris Heuer
 
The Social Media Playbook
The Social Media PlaybookThe Social Media Playbook
The Social Media PlaybookChris Heuer
 

More from Chris Heuer (15)

Serve the Market
Serve the MarketServe the Market
Serve the Market
 
Serve The Market
Serve The MarketServe The Market
Serve The Market
 
Social Cash Keynote
Social Cash KeynoteSocial Cash Keynote
Social Cash Keynote
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the Enterprise
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media Principles
 
State of Social Media Club
State of Social Media ClubState of Social Media Club
State of Social Media Club
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
Hawaii, The Beautiful
Hawaii, The BeautifulHawaii, The Beautiful
Hawaii, The Beautiful
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't Marketing
 
Social Media and Social Networking
Social Media and Social NetworkingSocial Media and Social Networking
Social Media and Social Networking
 
Chris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer Tagging Exercise
Chris Heuer Tagging Exercise
 
Transforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkTransforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ Work
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)
 
Universal Search & Social Media
Universal Search & Social MediaUniversal Search & Social Media
Universal Search & Social Media
 
The Social Media Playbook
The Social Media PlaybookThe Social Media Playbook
The Social Media Playbook
 

Recently uploaded

Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Product School
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1Inbay UK
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxInfosec
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
Artificial Intelligence, Design, and More-than-Human Justice
Artificial Intelligence, Design, and More-than-Human JusticeArtificial Intelligence, Design, and More-than-Human Justice
Artificial Intelligence, Design, and More-than-Human JusticeJosh Gellers
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...ISPMAIndia
 
Centralized TLS Certificates Management Using Vault PKI + Cert-Manager
Centralized TLS Certificates Management Using Vault PKI + Cert-ManagerCentralized TLS Certificates Management Using Vault PKI + Cert-Manager
Centralized TLS Certificates Management Using Vault PKI + Cert-ManagerSaiLinnThu2
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...Neo4j
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, GoogleISPMAIndia
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro KozhevinFwdays
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor FesenkoFwdays
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsIES VE
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...DianaGray10
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Product School
 

Recently uploaded (20)

Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
 
IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptx
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
Artificial Intelligence, Design, and More-than-Human Justice
Artificial Intelligence, Design, and More-than-Human JusticeArtificial Intelligence, Design, and More-than-Human Justice
Artificial Intelligence, Design, and More-than-Human Justice
 
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Relationship Counselling: From Disjointed Features to Product-First Thinking ...
Relationship Counselling: From Disjointed Features to Product-First Thinking ...
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
 
Centralized TLS Certificates Management Using Vault PKI + Cert-Manager
Centralized TLS Certificates Management Using Vault PKI + Cert-ManagerCentralized TLS Certificates Management Using Vault PKI + Cert-Manager
Centralized TLS Certificates Management Using Vault PKI + Cert-Manager
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
 
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...In sharing we trust. Taking advantage of a diverse consortium to build a tran...
In sharing we trust. Taking advantage of a diverse consortium to build a tran...
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding Applications
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...
 

Social Media Principles II

  • 1. Social Media Principles: It’s more then marketing Chris
Heuer Founder,
Social
Media
Club
 Crea3ve
Catalyst,
AdHocnium 1 Monday, April 27, 2009 1
  • 2. Welcome to the social world... Monday, April 27, 2009 2
  • 3. Welcome to the social world... • Welcome to the era of conversation and real 1-to-1 business Monday, April 27, 2009 2
  • 4. Welcome to the social world... • Welcome to the era of conversation and real 1-to-1 business • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it Monday, April 27, 2009 2
  • 5. Welcome to the social world... • Welcome to the era of conversation and real 1-to-1 business • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares Monday, April 27, 2009 2
  • 6. Welcome to the social world... • Welcome to the era of conversation and real 1-to-1 business • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals Monday, April 27, 2009 2
  • 7. Welcome to the social world... • Welcome to the era of conversation and real 1-to-1 business • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/ Monday, April 27, 2009 2
  • 8. A Sales Pitch or Useful Information What do you hope to get from me today? Something that is good for me, or something that is good for you? some rights reserved, see attribution list at end Monday, April 27, 2009 3
  • 9. A Sales Pitch or Useful Information Just like you right now, no one likes being sold, people like to buy. People want you to help them not push stuff on them. some rights reserved, see attribution list at end Monday, April 27, 2009 4
  • 10. Great products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Partner, The Conversation Group photo by chris heuer Monday, April 27, 2009 5
  • 11. What is Social Media? Monday, April 27, 2009 6
  • 12. Understanding Social Media • It’s not the thing, so much as what we do with it, the SHARING of media is the socializing of it and through it • According to Wikipedia: • Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). • Ultimately, Social Media is a way to discover and connect with each other as individual’s and as on behalf of the companies we represent Monday, April 27, 2009 7
  • 13. Social Media is... more art then science some rights reserved, see attribution list at end Monday, April 27, 2009 8
  • 14. It’s not about pulling levers getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself some rights reserved, see attribution list at end Monday, April 27, 2009 9
  • 15. There is no secret sauce... Monday, April 27, 2009 10
  • 16. Transport of the mails, transport of the human voice, transport of flickering pictures-in this century as in others, our highest accomplishments still have the single aim of bringing men together. Antoine de Saint-Exuperay, 1939 some rights reserved, see attribution list at end Monday, April 27, 2009 11
  • 17. Social Media is changing the way we connect with each other and the things that are important to us. Monday, April 27, 2009 12
  • 18. Connections? So where do we begin? Monday, April 27, 2009 13
  • 19. Connections? So where do we begin? Examine the Greater Significance of the technology and its potential to impact • our current way of thinking and doing. What are the Macro Trends? Monday, April 27, 2009 13
  • 20. Connections? So where do we begin? Examine the Greater Significance of the technology and its potential to impact • our current way of thinking and doing. What are the Macro Trends? Making an organization more social is not just a thing to do, it's a way to be • Monday, April 27, 2009 13
  • 21. Connections? So where do we begin? Examine the Greater Significance of the technology and its potential to impact • our current way of thinking and doing. What are the Macro Trends? Making an organization more social is not just a thing to do, it's a way to be • Being social requires a certain amount of emotional intelligence • Monday, April 27, 2009 13
  • 22. Connections? So where do we begin? Examine the Greater Significance of the technology and its potential to impact • our current way of thinking and doing. What are the Macro Trends? Making an organization more social is not just a thing to do, it's a way to be • Being social requires a certain amount of emotional intelligence • Success is often determined more by your attitude more then your aptitude. • Monday, April 27, 2009 13
  • 23. Connections? So where do we begin? Examine the Greater Significance of the technology and its potential to impact • our current way of thinking and doing. What are the Macro Trends? Making an organization more social is not just a thing to do, it's a way to be • Being social requires a certain amount of emotional intelligence • Success is often determined more by your attitude more then your aptitude. • Determine who you want to connect with and why? Is it for you? Is it for them? • is it for your mutual benefit? Monday, April 27, 2009 13
  • 24. Return to Basics Know your audience • Know their needs • Use their language • Help them meet their goals • PR 2.0 / Marketing 2.0 / Web 2.0 / Enterprise 2.0 = Sales 101 Monday, April 27, 2009 14
  • 25. The 4 C’s • Context • Communications • Collaboration • Connections 4 some rights reserved, see attribution list at end Monday, April 27, 2009 15
  • 26. Our medium for communication / Social Media / Network our online place for community and the people we know Monday, April 27, 2009 16
  • 27. photo by chris heuer Social Network Success • Not in the community for your marketing, they are there to be social... • So be social with them, provide them something valuable or engage them, don’t interrupt • Don’t try to sell, help them buy • Shift your philosophical view before getting tactical Monday, April 27, 2009 17
  • 28. Again, I can’t express more clearly how important your perspective and your attitude is in determining your organization’s success or failure... Monday, April 27, 2009 18
  • 29. Which is why I think it is paramount that your attitude is informed by these Social Media Principles before you start. Monday, April 27, 2009 19
  • 30. The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be Courageous Monday, April 27, 2009 20
  • 31. Be Human Monday, April 27, 2009 21
  • 32. Be Human Don’t Just Be Human, Be Yourself Monday, April 27, 2009 21
  • 33. Be Aware Monday, April 27, 2009 22
  • 34. Be Aware Don’t Just Be Aware, Be Smart Monday, April 27, 2009 22
  • 35. Be Honest Monday, April 27, 2009 23
  • 36. Be Honest Don’t Just Be Honest, Have Integrity Monday, April 27, 2009 23
  • 38. Be Respectful Don’t Just Be Respectful, Live by the Golden Rule Monday, April 27, 2009 24
  • 39. Be a Participant Monday, April 27, 2009 25
  • 40. Be a Participant Don’t Just Be a Participant, Contribute Value Monday, April 27, 2009 25
  • 41. Be Open Monday, April 27, 2009 26
  • 42. Be Open Don’t Just Be Open, Be an Agent of Change Monday, April 27, 2009 26
  • 44. Be Courageous Don’t Just Be Courageous, Be Willing to Fail Monday, April 27, 2009 27
  • 46. Chris
Heuer chrisheuer.com adhocnium.com twier.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org chris@socialmediaclub.org
 m.408.834.0884 29 Monday, April 27, 2009 29