1. Interactive Exercise
Chris Heuer
Partner, The Conversation Group

2. Session Overview
Choose 3 words or phrases that describes you
and/or your interests, write each on a post-it note
and adhere to your name badge
Get up out of your seats and find someone who
has one of the same words/phrases as you do and
talk about your common interest (5 minutes)
Listen for the chimes to ring and STOP TALKING
Sit with your new friend & get ready to play

3. Sample words/phrases
California, Snowboarding, Marketing
Social Media, Education, Mother
Public Relations, Chicago Cubs, Watercolors
Web Junkie, Facebook, Twitter

4. FIND A NEW FRIEND, HAVE A CONVERSATION
LOOK FOR SOMEONE WITH A MATCHING KEYWORD OR PHRASE AND TALK ABOUT YOUR INTERESTS

5. Listen to Instructions :-)

6. WORD ASSOCIATION GAME - 5 MINUTES
BRAINSTORM TOGETHER ALL THE OTHER WORDS AND PHRASES RELATED TO YOUR INTEREST

7. welcome to the world of
tagging and folksonomies

8. Why is this important?
Understand that
people can describe
the same thing using
different language
When the primary user
interface is search,
keywords, AKA tags,
are very valuable
OCEAN, WATER, BALCONY, DOG, GOLDEN RETRIEVER,
DAD, DALE WELLS, MAN’S BEST FRIEND, HAPPY, LOVE

9. What exactly are tags?
Words and Phrases
Descriptors
Signals of Intention,
Attention & Interest
Unique Identifiers
Community Connectors
Personal Placeholders

10. Community Connectors
NPTech tag
non profit technology
sharing resources
connecting with
colleagues
massive collaborative
effort that benefits
everyone

11. Taxonomy vs. Folksonomy
Taxonomy
Framework of organizing
that is a single view
based on best guess
Folksonomy
Tag based system of
organization from many
different folks
perspectives CC LICENSE - THOMAS VANDERWAL

12. Everything is Miscellaneous
In the physical world, an item
like a book in a library can only
exist in one place
This is the basis of the Dewey
Decimal System
In a folder based hierarchy like
Windows, a file can only exist
in one place
We applied physical thinking to
the way we organize digitally
CC LICENSE - LIBRARY_MISTRESS
HTTP://FLICKR.COM/PHOTOS/LIBRARY_MISTRESS/383527143/

13. Tags in the world
Photo Storage and Sharing
flickr.com
Social Bookmarking
delicious.com
Blogging
wordpress.com
Hashtags
tweemes.com

14. Primary Uses & Benefits
Enabling people to find
things more easily and
quickly
Increasing promotion
Finding experts or
discovering people with
similar interests
Understanding trends and
gaining insights into
collective wisdom and
interests (ie, tag clouds)

15. Trends in last 24 hours
Flickr’s most popular photos for the last 24 hours

16. Attention and Interest
Gaining understanding
through tag clouds

17. Chris Heuer
chrisheuer.com
twitter.com/chrisheuer
flickr.com/chrisheuer
delicious.com/chrisheuer
socialmediaclub.org
theconversationgroup.com
chris@theconversationgroup.com
m.408.834.0884