A sample of book on innovation you have been waiting for. 12 chapters of rock solid content on how to get innovation done right.
"No one understands that innovation is a team sport better than Chris Finlay. Creating better ways to deliver value is more about how we collaborate than about technology. Getting To Thank You is a must read for any innovation junkie that wants to get better, faster."
- Saul Kaplan, Chief Catalyst, Author, Business Innovation Factory
"If you're looking for one book that demystifies the practices of user experience, design thinking, and innovation into a valuable core of ideas and practices, this is it."
- Brand Schauer, CEO, Adaptive Path
“Thank you” is how you know you are getting your product and service design right.
“Thank you” is what every customer wants to say, and what every business leader and designer wants to hear. But when 95% of innovations fail it is hard to know what to do next in order to create products that customers will fall in love with.
This book contains the essential tool set for anyone who is serious about reliably designing, building, and growing products that your customers will thank you for.
Chris Finlay's practical approach to innovation brings together the best thinking, provides real world examples, and helps you get beyond the jargon. It will transform how you understand innovation and how to deliver the right products and services to your customers.
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