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Cashing Out
UX is the New Black
Conscious UX
What is UX?
Conscious UX is the art of rumination in
every interaction created to make the
experience of those using a product, not
bu...
6 Characteristics
• Design ingrained in organizational structure
• Designers in leadership positions
• Senior staff show c...
Design in Leadership
What is the #1 job of a UX
Leader?
Design in Leadership
“The #1 job of a UX Leader is to remind everyone else 1n
the company of their individual responsibili...
Everyone is Responsible
Every navigation item, graphic, picture, slider, datatable,
form, chart, graph, button, sentence, ...
When Everyone is Dir. of UX...
Consistency
+1000pts.
Ownership
Josh Clark says…
The best apps will have all 3 interaction types:
INTENTIONAL
PASSIVE SOCIAL
What About the Fourth?
PASSIVE
AGGRESSIVE
Plan for Device Switching
Lean UX
The only validation is user validation
What is UX?
Tack så mycket.
Conscious UX
Conscious UX
Conscious UX
Conscious UX
Conscious UX
Conscious UX
Conscious UX
Conscious UX
Conscious UX
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Conscious UX

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The ROI of UX and why practicing Lean UX is important.

Published in: Design
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Conscious UX

  1. 1. Cashing Out UX is the New Black
  2. 2. Conscious UX
  3. 3. What is UX?
  4. 4. Conscious UX is the art of rumination in every interaction created to make the experience of those using a product, not building a product, better.
  5. 5. 6 Characteristics • Design ingrained in organizational structure • Designers in leadership positions • Senior staff show commitment in UX • Experienced growth in design-related tech • Employ strategic use of design • 10+ years publicly traded in the US
  6. 6. Design in Leadership What is the #1 job of a UX Leader?
  7. 7. Design in Leadership “The #1 job of a UX Leader is to remind everyone else 1n the company of their individual responsibilities toward UX.” ~ Some fucking genius ( follow him @chrisfeix )
  8. 8. Everyone is Responsible Every navigation item, graphic, picture, slider, datatable, form, chart, graph, button, sentence, error code and email should make the users’ experience better.
  9. 9. When Everyone is Dir. of UX... Consistency +1000pts. Ownership
  10. 10. Josh Clark says… The best apps will have all 3 interaction types: INTENTIONAL PASSIVE SOCIAL
  11. 11. What About the Fourth? PASSIVE AGGRESSIVE
  12. 12. Plan for Device Switching
  13. 13. Lean UX The only validation is user validation
  14. 14. What is UX?
  15. 15. Tack så mycket.

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