2. How Big is the Web?
79% penetration is US population
As of last year there are 2.3 billion Internet users
Mobile access continues to increase, smartphone clients
(Web-enabled) will dominate in coming years
Buying and hiring decisions are increasing influenced
by Web searches, user ratings, online validation
These trends will make an impact on every profession
3. Create a “Me” Online
“Hiring managers and executive recruiters already
routinely use Google and online social networks to
evaluate potential candidates. As the hiring process
evolves from posting job openings to seeking out ideal
candidates, virtual visibility will become more critical
to securing the perfect position. This will force all
professionals proactively to build their brands online
and bolster them in the real world.”
-William Arruda, Forward of Me 2.0 Build a Powerful
Brand To Achieve Career Success By Dan Schawbel
5. Know your target.
“Identify the people in your industries who always seem to be
out in front, and use all the relationship skills you've acquired
to connect with them. Take them to lunch. Read their
newsletters. In fact, read everything you can. Online, there are
hundreds of individuals distilling information, analyzing it,
and making prognostications. These armchair analysts are the
eyes and ears of innovation. Now get online and read, read,
read. Subscribe to magazines, buy books, and talk to the
smartest people you can find. Eventually, all this knowledge
will build on itself, and you'll start making connections others
― Keith Ferrazzi, Never Eat Alone: And Other Secrets to
Success, One Relationship at a Time
6. World is going backwards,
as it speeds to the future.
Old school business ideals are making a comeback.
Relationships are important.
Networks are important.
Referrals are important.
Opportunities to get out and shake hands are important.
Integrity and character are important.
Personality, individualism, passion are premium.
Social media is a tool to do due diligence and “dig deeper.”
7. Take baby steps.
1. Find your audience, then plan strategy.
2. Refine. Keep your plan manageable.
3. Identify personalities, leaders, goals. Work your plan.
4. Use social media “dashboard tools”:
Tweetdeck.com, Hootsuite.com, Seesmic.com, Aim.com
5. Simply posting with RSS feeds:
Feedburner.com, RSS Graffiti
8. Audiences: Who might be
looking for you online
Agents / management
Colleagues / referrals
Others of interest, strategic partnerships
9. Translation: Opportunity is
looking for you online
New gigs, projects
Speaking appearances or event invitations
Requests for expertise and collaboration
Areas to refine your brand
Break into new markets
Develop “touch points” for fans
Make an impression or reinforce positives
Build your audience, followers, email list subscribers
10. Why are they looking for you?
Audience conversations : Have a response
Who are you?
Why should I care?
Should I hire you?
Can you do the job? Character? Right tone or tenor?
Will we get along?
Who has worked with you?
Is this person passionate about what they are doing?
11. Social media can help
Efficient PR channels
You control a sustained presentation of a public image
Showcase what you’re up to
Highlight projects and collaborators, peer to peer
Testimonials, case studies, fun project notes
Offer context and methods for visualizing you in roles
Awards and honors
21. Basic toolkit for social media
Blog: Reverbnation.com, Blogger.com, Wordpress.com,
Tumblr.com, Posterous.com, Flavors.me, About.me, etc.
Instagram.com, Hipstamatic.com, Flickr.com
Audible.com , Voices.com
22. Flavors.me About.me
Temporary page with personality, impact of good photography
Great for micro-blogging, linking to outside resources
Online business card
23. State your case clearly.
Build your brand.
Curate community of supporters.
You are being compared to your peers
Best of best: 5 to 15 work samples depending on experience
Show or discuss positive interactions with others
Show support for others, team player, etc.
Don’t be at the mercy of non-existent Web or social media
presence, allowing others to form a patch work image of you
Demonstrate your skill level, take active role in your
24. Avoid gotchas!
Be positive, not critical
Never criticize a client or company if it can be avoided
Keep content fresh
Avoid too much information and personal details, there are
real privacy and security concerns
Don’t spam people with your promotions
Acknowledge others when they are positive about you
Ask audience what they are looking for, use surveys, Q&As,
don’t assume you know them
Also caption photos, media, speak to specifics of role you
played on projects, share credits
25. Basic Website tips:
Baseline for optimum performance
Avoid broken links
Use a consistent brand, “look and feel”
Clear navigation, if linking off site inform user
Tailor your messaging, text, images to audience of choice
Short and sweet with text, use headings, simple page layouts
Use real text where appropriate, if graphic text use “alt” for SEO
Current headshot, “visual” icon, monogram
Showcase current work, work history, efficient audio samples
Don’t make me work to find your contact information