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Social Media Presentation Donors

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Social media for fundraising is not directly about $’s raised. It is about building and cementing longterm, fruitful relationships with present and future donors. As they become your friend they will care more, give more and share more. Bringing with them their friends to share your and their passion for your particular ministry. Most giving is local; social media is a great place to capture the hearts and minds of your local Christian neighbors and bring them into friendship and partnership with your cause.

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Social Media Presentation Donors

  1. 1. Social Media that Attracts Donors Chris Dattilo & Rae Whitlock
  2. 2. Knit for Sold iers Photo Credit: http://www.historylink.org/db_images/KnittingWorldWar2_LifeMagazine1941.jpg
  3. 3. Everyone was Knitting Photo Credit: http://denverlibrary.org/assets/programs/fresh/knitting2.jpg
  4. 4. Knitting Circles Photo Credit: http://www.historylink.org/db_images/WorldWarTwo_UWKappaDelta_Knit16.jpg
  5. 5. All Ages Knit for Soldiers Photo Credit: http://www.drshute.com/archives/1941%20girls%20knitting%20for%20soldiers013%20(Small).jpg
  6. 6. Even Men Knit for Soldiers Photo Credit: http://craftivism.com/blog.html/wp-content/uploads/2010/02/83887.jpg
  7. 7. Social Media = Knitting Circle
  8. 8. Web 1.0
  9. 9. One Way Communication Photo Credit: http://www.lincoln.library.on.ca/images/LocalHistory/RittenhouseSchool14.jpg
  10. 10. Too Man Mes y sage s Photo Credit: http://blog.loxosceles.org/archives/archive_2006_05.shtml
  11. 11. Lonely Experience Photo Credit: http://www.flickr.com/photos/bekathwia/
  12. 12. The Old Knitting Circle Web 2.0 - Social Media
  13. 13. How Big is Social Media? Photo Credit: http://blog.craftzine.com/archive/2007/04/giant_knitted_glove_chair_cozy.html
  14. 14. Photo Credit: http://www.etsy.com/shop/Craftsquatch?section_id=6201060
  15. 15. Active Facebook Users 400,000,000 300,000,000 200,000,000 100,000,000 0 2005 2006 2007 2008 2009 Source: Facebook 2010
  16. 16. Age of Facebook Users Ages! 25,000,000! 20,000,000! 15,000,000! 10,000,000! 5,000,000! 0! 18-24! 25-34! 35-54! 55! Source: Facebook 2010
  17. 17. Facebook Growth by Age Group Age Groups! 600%! 514% 500%! 400%! 300%! 200%! 100%! 0%! 18-24! 25-34! 35-54! 55+! Percentage growth between Jan and July 2009 Source: Mashable 2009
  18. 18. Each Day Millions 0 50 100 150 200 250 300 350 400 50% of active Facebook users log in 35 M update their status 55 M status updates are made 20 M like Pages Average Facebook user spends >55 minutes on Facebook Source: Facebook 2010
  19. 19. Facebook Rae Whitlock
  20. 20. So What Do You Want? Profile? Group? Page?
  21. 21. Profiles
  22. 22. Groups
  23. 23. Pages
  24. 24. If You Build It...
  25. 25. What Works Photos! Promoting Discussion!
  26. 26. Engagement: Not One Way
  27. 27. Two Way Communication
  28. 28. Share with Friends If you have 10 friends, and they have 10 friends....
  29. 29. God told Noah to put many animals on the boat.  Noah filled the boat with food for the animals.  Noah put his family on the boat too.  When everyone was on the boat, God shut the door... Tell a Story Photo Credit: http://www.rug-aid.org/Rug-Aid_email_9.html
  30. 30. Authenticate Voice Photo Credit: http://www.etsy.com/listing/22413709/the-english-thompson-in-citron
  31. 31. Share Ups and Downs Photo Credit: http://www.etsy.com/listing/18730463/mr-abominable-knitting-pattern Photo Credit: http://kimberlychapman.com/crafts/knit-galleryplain.html
  32. 32. The Loc Dif al fere nce Photo Credit:: http://www.flickr.com/photos/sakalak/3476275013/
  33. 33. Give Friends Ways to Help
  34. 34. Gratitude Photo Credit: Jack Deutsch, http://susanbanderson.blogspot.com/2010/02/win-copy-of-60-quick-knits.html
  35. 35. Heartbeat Engagement Examples Rae Whitlock
  36. 36. How Heartbeat Has Done It
  37. 37. How Heartbeat Has Done It Asking questions
  38. 38. Facebook Causes
  39. 39. • Ask your fans to join your cause - or create their own cause • Post bulletins that will be emailed and... • Causes can now post bulletins to member’s News Feeds • The Cause grows as friends join your cause and their friends see their activity and join too.
  40. 40. Cause Page • Top Fundraisers • Members who donated • Members who told their friends • Total Cause Contribution • Donations to your ministry through Network for Good
  41. 41. Birthday Causes
  42. 42. Facebook Events Photo Credit: http://ihasahotdog.com/2008/12/page/2/
  43. 43. A (Brief) Word on
  44. 44. “Corporate” Voice Example: Southern Baptist Theological Seminary
  45. 45. “Personal” Voice Example: Dr. Al Mohler (President of SBTS)
  46. 46. The 5 Best Ways to Engage Your Donors and let them share and spread your message
  47. 47. Photos
  48. 48. Tell a Story Photo Credit: http://craftivore.blogspot.com/2009/08/very-warm-book-or-knitted-book-jacket.html
  49. 49. Be Yourse lf
  50. 50. Be Succinct! Can you say it (or point to it) in 140 characters or less?
  51. 51. Point To Other Channels
  52. 52. Social Media Tools to Attract Donors Photo Credit: http://maedchenmitherz.wordpress.com/

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