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Social media for fundraising is not directly about $’s raised. It is about building and cementing longterm, fruitful relationships with present and future donors. As they become your friend they will care more, give more and share more. Bringing with them their friends to share your and their passion for your particular ministry. Most giving is local; social media is a great place to capture the hearts and minds of your local Christian neighbors and bring them into friendship and partnership with your cause.