Arin2600 2009 L1 What Is Technoculture

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An introduction to the concept of 'technoculture', a term that conjoins concepts that are often conventionally separated in Western thought. This year the lecture uses Twitter as a case study of a technology that in inextricably bound in culture.
Chris Chesher, Digital Cultures, March 12 2009

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Arin2600 2009 L1 What Is Technoculture

  1. 1. What is technoculture? Week 2–3 ARIN2600 Technocultures Semester 1, 2009 Chris Chesher Thursday, 12 March 2009 1
  2. 2. Techno- • Technology • craftsmanship + reckoning • technique + word • techne: uncovering (Heidegger) • tools, machines, materials and processes • technological determinism or social construction? (are those the only choices?) Thursday, 12 March 2009 2
  3. 3. -culture • Cultivation • Culture and Civilisation • Issues in culture: • cultural differences / diversity • material culture (artefacts) • popular cultures • cultural studies Thursday, 12 March 2009 3
  4. 4. Age Nationality Texts Beliefs CULTURE Subjectivity Values Politics Ethnicity Images Identity Artefacts Sexuality Gender Meanings Practices Class Institutions Professions Ritual TECHNOLOGY tools inputs state of the art machines outputs standards materials interfaces techniques processes waste training Thursday, 12 March 2009 4
  5. 5. Technocultures Case Study Thursday, 12 March 2009 5
  6. 6. Thursday, 12 March 2009 6
  7. 7. twitter features twitstreams Thursday, 12 March 2009 7
  8. 8. Technological? Cultural? protocols; codes; XML writing; news link; reference; URL connection ownership; control; clients / servers sharing connection; mash-ups; API open systems Thursday, 12 March 2009 8
  9. 9. rocket boom http://www.youtube.com/watch?v=BhAAu8hNP0w Thursday, 12 March 2009 9
  10. 10. Thursday, 12 March 2009 10
  11. 11. Thursday, 12 March 2009 11
  12. 12. Thursday, 12 March 2009 12
  13. 13. Thursday, 12 March 2009 13
  14. 14. Technocultural tropes Thursday, 12 March 2009 14
  15. 15. Techno-perception • Reveal the imperceptible • distant things (telescope; GPS) • small things (microscope) • outside sensory range (infrared) • outside real time (high speed cameras) Thursday, 12 March 2009 15
  16. 16. http://www.youtube.com/watch?v=m-TcBnfE6qU Thursday, 12 March 2009 16
  17. 17. Techno-relationships • Interpersonal communication • mobile phone • voice, text, GPS, bluetooth • contact lists, organiser, etc • email & messaging chat • MySpace / facebook social software • personal profiles http://www.soft3k.com/imgs/SmileySaver-Screensaver-w300-10327.jpg Thursday, 12 March 2009 17
  18. 18. Techno-institutions • Regulators: Parliament; ABA • Broadcasting Services Amendment (Online Services) Bill 1999 • Industry bodies • Internet Industry Association • AIMIA (Interactive Media) • Game Developers Assoc. of Australia Thursday, 12 March 2009 18
  19. 19. Techno-imaginary • Anxieties about technology out of control: • privacy • competency and redundancy • Exuberance at possibilities • technology as a panacea • economic benefits (dot com boom) Thursday, 12 March 2009 19
  20. 20. Animatrix (2003) • ‘The second renaissance’ presents an almost biblical back-story to the Matrix series. First there was man and it was good; but man became corrupted. Man created technology, and it was good for a while... Thursday, 12 March 2009 20
  21. 21. Animatrix Village Roadshow Films (2003) Warner Brothers Home Video Thursday, 12 March 2009 21
  22. 22. Techno-ethics • Moral panics • computer games: violence; time-wasting • mobile phone health scares • driving & mobiles • Government regulation: content; codes of practice; children’s use of Internet Thursday, 12 March 2009 22
  23. 23. Techno-work New work practices call centres; HTML slaves New business models Consumer rights Work organisation (Zuboff: informating) Thursday, 12 March 2009 23
  24. 24. About this unit of study Technocultures 2009 Digital Cultures program Chris Chesher & Kathy Cleland Thursday, 12 March 2009 24
  25. 25. Lectures • (you’re at one now) • Thursdays 10am McRae Room S418 • Lectures relate to next Monday’s tutorials • I’ve split the lectures from tutorials to give you time to read the readings with some context Thursday, 12 March 2009 25
  26. 26. Tutorials • Kathy Cleland and Chris Chesher • All currently in Transient 170-171 • 10am-12pm Monday CC 170/1 Transient • 11am-1pm Monday KC CR109 Brennan • 1pm-3pm Monday CC CR109 Brennan Thursday, 12 March 2009 26
  27. 27. Assessment 10 minutes + 1. Web / presentation 25% 500 words 2. Analyse influences on & 1500 words 25% influence of a reading 3. Technoculture essay 2000 words 30% 4. Participation online & offline continuous 20% Thursday, 12 March 2009 27
  28. 28. Get online • moodle.arts.usyd.edu.au (no www) • create an account (confirm by email) • username and password you’ll remember • Use initial caps for your First Name and Last Name: • eg. Chris Chesher NOT chris chesher • enter enrolment keys: • 10am donna; 1pm bruno; 3pm felix Thursday, 12 March 2009 28
  29. 29. What is on moodle? • All core unit of study information • Weekly summary of topics • Some lecture slides downloadable afterwards • Links to relevant online resources • Activities: wikis, forums, glossary, chat, etc • Submit some assignments Thursday, 12 March 2009 29
  30. 30. Readings McCarthy, John and Peter Wright (2004) ‘Living with technology’ in Technology as experience, Cambridge and London: The MIT Press. pp 1-22. Chun, Wendy H. K. (2006). Control and freedom: power and paranoia in the age of fiber optics. Cambridge, Mass.: MIT Press. Thursday, 12 March 2009 30
  31. 31. Next week: McLuhan • ‘The medium is the message’ • communication technology and cognition • sense ratios visual > oral/aural • Hot and Cool media • Allatonceness • creating probes Thursday, 12 March 2009 31

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