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Bringing Mickey's 10 commandments Online

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In 1987 Marty Sklar presented 10 commandements he learned from Walt (and from running Imagineering himself). I've been inspired by these for a decade, and I hope you will be too.

Published in: Design

Bringing Mickey's 10 commandments Online

  1. Mickey’s 10 Commandments1Sunday, June 2, 13
  2. 2Sunday, June 2, 13
  3. 3Sunday, June 2, 13
  4. 4Sunday, June 2, 13
  5. I. Know your audience.5Sunday, June 2, 13
  6. 6Sunday, June 2, 13
  7. 7Sunday, June 2, 13
  8. “Youre dead if youaim only for kids.Adults are only kidsgrown up, anyway”8Sunday, June 2, 13
  9. 9Sunday, June 2, 13
  10. 2. Wear your guests shoes.10Sunday, June 2, 13
  11. 11Sunday, June 2, 13
  12. Barbara Nina AngalisaMichelle Carolyn TraceyFanActiveFanSaverSaverActiveCALIFORNIA PARTICIPANTS12Sunday, June 2, 13
  13. twitter:chrischandler13Sunday, June 2, 13
  14. 14Sunday, June 2, 13
  15. 15Sunday, June 2, 13
  16. 3. Organize theflow of peopleand ideas.16Sunday, June 2, 13
  17. 17Sunday, June 2, 13
  18. 1958 Souvenir Map 1958 Brochure Map18Sunday, June 2, 13
  19. 1971 Souvenir Map 1971 Brochure Map19Sunday, June 2, 13
  20. 1994 Foldout Map20Sunday, June 2, 13
  21. 131997 - present Foldout Map21Sunday, June 2, 13
  22. 22Sunday, June 2, 13
  23. 23Sunday, June 2, 13
  24. 24Sunday, June 2, 13
  25. 25Sunday, June 2, 13
  26. 26Sunday, June 2, 13
  27. 27Sunday, June 2, 13
  28. 28Sunday, June 2, 13
  29. 29Sunday, June 2, 13
  30. Disney 30Sunday, June 2, 13
  31. 4. Create a weenie.31Sunday, June 2, 13
  32. 32Sunday, June 2, 13
  33. 33Sunday, June 2, 13
  34. Icons & VignettesPEPDE: PC/WEB Style Guide 65Magic KingdomParks & Destination AreasEpcotHollywood StudiosAnimal KingdomBlizzard BeachTyphoon LagoonDowntown DisneyESPN Wide World of SportsBoardwalk AreaWalt Disney World Resort34Sunday, June 2, 13
  35. 5. Communicate with visual literacy.35Sunday, June 2, 13
  36. Guest Services & MapsConcierge Resort / Online Check-in Disney Vacation Club Celebrations AEDSNo Smoking Locker Rentals Strollers Parking KennelLaundry Lost & Found Baby Care / Nursery Currency ATMFirst Aid Babysitting Business Center Cabanas ECVPin Trading Translation Device Valet Weddings Resort Amenities36Sunday, June 2, 13
  37. PEPDE: PC/WEB Style GuideHolidaysUsage: Anything related toHolidays.SpringUsage: Anything related toSpring-time.SummerUsage: For SeasonalPromotions and Offers.Can be used for Food,Refreshments and Carts.FallUsage: Anything related toFall-time.HalloweenUsage: Anything related toHallowen-time.Food & Wine FestivalUsage: Only for Food & WineFestival and Special EventDining. Do not use for“General Dining.”Flower & GardenUsage: Use only for Flower &Garden Festival.Festival of the MastersUsage: Only for Festival of theMasters.Seasonal37Sunday, June 2, 13
  38. Responsive GrPEPDE: PC/WEB Style GuideGrids Across PlatformsA 12 column grid is used for Desktop and Mini-Tablet and 4 column for Small Phones. As the grid is based onpercentages it is flexible and will scale accordingly based on page width. We can add margin width where needed ifthe design calls for specific spacing.Desktop, Tablet Landscape, Tablet Portrait Mini-tablet, Large Phones Small Phones12 Columns 12 Columns 6 ColumnsMargin Spacing38Sunday, June 2, 13
  39. 6. Avoid overload.39Sunday, June 2, 13
  40. 40Sunday, June 2, 13
  41. PEPDE Style Council Rev. 1 Ken Oelerich | 3.11.11Sketch 24Comp 1 Variation 21. Finder bar: Same2. Headline + Copy: Copy touchingon how finder works and scope &scale of WDW.3. Cards: Similar to comp, touches onwhat there is to find and scope &scale of WDW.4. WDW imagery: Not sure whether/ifthis type of image treatment fits intoPEPDE. Idea is the background wouldbe blue as opposed to the whitecontainer...41Sunday, June 2, 13
  42. Tickets List Page (Tabs)42Sunday, June 2, 13
  43. “Sub Flow” PagesSubflows are used for stepped processes, like dinner reservations or ticket purchases, and are launched from a layerwithout the browser controls - see “Sub-Flow” section for more detail.Starting PageStep 1: The Guest is in their cart with add-onoptions for their vacation package. They click“Add Flight” to add flight accommodations.Step 2: The Guest then searches for flightsbased on their departing and return dates andclicks “Search for Flights.”Step 3: Flight results are presented. The Guestselects their departing and returning flgiht, thenclicks “Next.”Sub-flow steps43Sunday, June 2, 13
  44. 7. Tell one story at a time.44Sunday, June 2, 13
  45. 45Sunday, June 2, 13
  46. 46Sunday, June 2, 13
  47. 47Sunday, June 2, 13
  48. 8. Avoid contradiction.48Sunday, June 2, 13
  49. 49Sunday, June 2, 13
  50. 50Sunday, June 2, 13
  51. 9. For every ounce of treatment , provide a ton offun.51Sunday, June 2, 13
  52. 52Sunday, June 2, 13
  53. 53Sunday, June 2, 13
  54. 54Sunday, June 2, 13
  55. 10. Keep it up.55Sunday, June 2, 13
  56. 56Sunday, June 2, 13
  57. The best way to get started is to quit talking and begin doing.57Sunday, June 2, 13
  58. Thanks!58Sunday, June 2, 13

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