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Instagram Deck | Macer Media


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The Basics of Instagram - We\'ll start with the basics, then work our way into the more advanced functionality in this new social media platform. You\'ll learn how to grow your following and manage your new fanbase.

Creative Application - After you\'ve mastered the basics we\'ll open the creative potential of this new application. You\'ll see which brands are utilizing Instagram to great effect and how to scale these strategies for your local business.

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Instagram Deck | Macer Media

  1. 1. INSTAGRAM an introduction
  2. 2. WHAT IS IT?Instagram is a free app for iPhone, iPod touch, iPad, and Android that allows you apply filters and location data to photos, and share them on Facebook, Twitter, Flickr, Tumblr, and Posterous.
  3. 3. JUST HOW BIG IS INSTAGRAM 1 billion SilverPOP, LLC | As of November 12, 2012
  4. 4. GETTING STARTED Download the Instagram app from iTunes or directly from the App Store on your iPhone, iPod touch, or iPad or from the Google Play store on your Android device. 1 If you download the app from iTunes you will have to sync it to your iOS device before you are able to use it. 2 You can find the app directly from your device by launching the App Store and searching for “Instagram”.
  5. 5. an introduction
  6. 6. an introduction
  7. 7. “Explore”You can also search for different #hashtags using this tab. an introduction -top left-
  8. 8. an introduction
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  10. 10. an introduction
  11. 11. an introduction
  12. 12. INSTAGRAMcreative application for BUSINESS
  13. 13. WHY Is this just another platform?Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s. In fact, ten percent of all the photos we have were taken in the past 12 months. - Eastman Kodak Company (2012)
  14. 14. WHY DID FACEBOOK BUY INSTAGRAM? Mobile Users & Though Leaders “Facebook is having a midlife crisis, and the acquisition of the beloved, hip photo-sharing app is its equivalent of buying a sportscar. The universal consensus is that Facebook isn’t cool anymore. It’s got wrinkles, or at least many more users with wrinkles. By buying Instagram, Facebook bought itself 30 million hipsters, and all of their wonderful hipster cool.” - Kashmir Hill, Forbes
  15. 15. EXEMPLAR BRANDSRed Bull posts a "daily awesome" photo, celebrates "Flying Fridays," and has other traditions to keep its high octane-loving fans engaged.Red Bull does more than just force its own content onto its followers. Red Bull often "Likes" other users photos "that illustrate peoples ideas of getting wings.
  16. 16. EXEMPLAR BRANDSFor the past six months, The New Yorker‘s PR department has been promoting photography and illustrations in current and past issues via Instagram. Now, it’s handing over the reins to the photographers who shoot for the New Yorker.“We love Instagram, it’s a great place to promote photography, but we felt that we were not using it properly,” -Alexa Cassanos, senior director of public relations for the New Yorker This type of honest reflection has led to a more authentic ‘narrative’ for the NewYorker. The buzz around this policy has garnered a tremendous amount of buzz too. Imagine If your local SMB had it’s best fans creating content for you?
  17. 17. EXEMPLAR BRANDS Launch decided to adopt the social platforms that its artist use. Instagram was agreat fit for them. In addition to building a new community on Instagram, they created visual content for their Twitter audience to share (‘RT’). The #LAUNCH2012 hashtag was so widely distributed that it trended in the top 5 hashtag search terms in Sacramento during the weekend festival.
  18. 18. INSTAGRAMcreative application for EDU
  19. 19. WHY USE INSTAGRAM More than half of Instagrams 100 million+ users are between the ages of 18 and 34. Facebook’s sweet spot is users between the ages of 25 and 34, and 55 and over. WHAT DOES THIS MEAN FOR CCE? The first wave of non-Facebook users will be graduating college in 2-4 years.The generation behind the Facebook boom is made up of SMS texters and Instagram natives Start building your Instagram presence now.
  20. 20. EXEMPLAR INSTITUTION SYRACUSE UNIVERSITYSyracuse University - They have a great Instagram strategy that involves posting imagesrepresenting the schools history. These photos create a feeling of nostalgia and provide added credibility.The university calls this collection of photos a "throwback."
  21. 21. EXEMPLAR INSTITUTION UNIVERSITY OF FLORIDAUniversity of Florida social media specialist Bruce Floyd discovered that the school’s prospectivestudents wanted the university’s Instagram account to provide insider access. So, Floyd published photosfrom class lectures and from the podium of the university’s commencement speech. Florida also sharesphotos of campus landmarks that might spark nostalgic memories for its alumni.They’re using Instagram in much the same way as a regular user would. This creates authentic content.
  22. 22. EXEMPLAR INSTITUTION PRINCETON UNIVERSITYPrinceton University - They share images that stimulate campus pride. The university posts photosof college games, its mascot, and much more to create a connection and reinforce the universitys cultureamong the students and the school. This in turn encourages students to participate in major campusevents.
  23. 23. HOW CCE CAN USE INSTAGRAMA. Take goofy, candid photos that humanize instructors and show off their personalities.B. Feature photos of current students and the projects they’re working on to showprospective students what they can look forward to.C. Host photography contests that encourage students (and applicants) to interact andengage with the school.D. Encourage participation during major events by seeding photos into the social spaceE. Feed other social networks - smaller colleges may have difficulties growing a fan baseon social networks to match those of larger universities, but having the ability to easilyshare images from Instagram to other social media sites allows them to reach a varietyof audiences.F. Ask questions - University of Florida posted an image on Instagram asking, "Whatkinds of photos would you like to see?" They wanted to see parts of the school thatpeople dont normally get to see. Since receiving responses, the university has postedmore exclusive-access imagesOf course, there are numerous other ways that CCE could be leveraging Instagram andhow you use it largely depends on the type of student you’re trying to attract and what they might be interested in seeing. (We’ll be developing some of these ideas in the following workshop)
  24. 24. INSTAGRAM Live demo!
  25. 25. INSTAGRAM for FUN!
  26. 26. Try navigating to your NEW profile page next time you’re at a computer! INSTAGRAM.COM/YOURUSERNAME
  27. 27. 3RD PARTY! Statigram- Check your Instagram stats (top 5 most liked shots, total number of comments, filters you use most, etc.)- Learn about your followers (who is following you, who you are following, who is not following you back, etc.)- Promote your Instagram account on your blog, Facebook and across the web
  28. 28. 3RD PARTY!INK361- Instagram Facebook App for Profile Pages (Awesome!)- Excellent geotag map feature- Daily discovery and challenges
  29. 29. 3RD PARTY! FollowgramInteract with Instagram on the web instead of on your mobile device. It allows you to see the newsfeed from the people you are following, like and comment on those pictures.If you spend more time on the computer than your phone, you will want to use this site.
  30. 30. 3RD PARTY!Printstagram(available for Apple and Android users) to print your Instagram pictures so you can remember them forever.Prints available in square photos, stickers, memory boxes of mini prints, t-shirts, posters and more.If you are anything like most social media types and haven’t printed up a single picture in over 2 years,Printstagram will be a fun dose of anachronism.Also, think Christmas presents!
  31. 31. 3RD PARTY! Stickygram Turning Instagram photos into magnets Make your Instagram shots real and turn them into magnets. Every pack included 9 magnets of 5x5 cm. IXXI Create your own Wall Art Ixxi is a decorative and flexible wall system.Create your own interior product in any size possible. Keepsy Photo albums made easy Keepsy is the easiest way to make a printed album or calendar with your Instagram photos. Create one in just minutes with their Instant Album builder.
  32. 32. THANK YOU!