Music Revenues Research• Future of Music Coalition.• Online survey 2011.• Determine ways musicians are making money.• Researched performers, songwriters, composers, band members, session players, producers, MCs.• Produce list of the ways that musicians can make money.• Artist music business model has been in flux for years.• The record deal dream no longer the viable alternative .• The levelling of the music distribution playing field by the Internet is virtually complete.
Artist Revenue Streams Research• Terrestrial radio on a path to destruction.• People now access/download music multiple sources for free.• D.I. Y solutions everywhere.• Many artists find new strategies hard to integrate.• Every artist wants to know how they can make music, make money and survive.
Revenue Streams List Pt.1 PublishingMechanical royaltiesPerformance Royalties from ASCAP and BMIDigital Performance Royalties from Sound ExchangeSynch rights TV, Commercials, Movies, Video GamesDigital sales – Individual or by combinationMusic (studio & live) Album – Physical & Digital, Single Digital
Revenue Streams Pt. 2Meet and GreetPersonal AppearanceStudio Session WorkSponsorships and endorsementsAdvertisingArtist newsletter emailArtist marketing and promotion materials
Revenue Streams Pt. 3 Blog/Website • Videos • Music Player • Fan Clubs • YouTube Subscription channel for more popular artists • Artist programmed internet radio station or specialty playlist • Financial Contributions of Support • Patronage Model – Artist Fan Exclusives – e.g. paying to sing on a song in studio or have artist write a song for you• Mobile Apps
Revenue Streams Pt. 4• Artist Specific Revenue Stream - unique streams customized to the specific artist • Music Teaching – Lessons and Workshops • Music Employment – orchestras, etc, choir directors, ministers of music, etc. • Music Production – Studio and Live • Any job available to survive and keep making music • Getting Help From Other Artists and Helping Them
Revenue Streams Pt.5• Meet and Greet• Personal Appearance• Studio Session Work• Sponsorships, and endorsements• Advertising• Artist newsletter emails• Artist marketing and promotion materials
Revenue Streams Pt.6• Ringtone, Ring-back, Podcasts• Instant Post Gig Live Recording via download, mobile streaming or flash drives• Video – Live, concept, personal – Physical & Digital• Video and Internet Games featuring or about the artist Photographs
Revenue Streams ExerciseThinking about your careers, from the list of revenue streams, list the following;1. Current revenue streams2. Future revenue streams3. Revenue streams not on the list4. How many revenue streams do you currently have?5. How many revenue streams do you think you could generate? Read your list to the group