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The Logo
...and the tagline
The Opening Statement
The statement should be very direct by summarizing, 

“This is what we do better, for a particular a...
The Team
Who’s going to make the magic happen? 

This slide is all about people as individuals with experience.
List manag...
The Target Market
Specific numbers that elaborate on the audience(s) 

stated in the opening statement
The Pain
State the problem, this company is going to help solve.
Very important: If there's no pain to relieve,
or meaty p...
The Solution
More specifically, YOUR solution. Show the secret sauce of why
yours is different, or how you’ll be better at s...
The Model
How do you plan to sell this awesome thing you’ve dreamed up? 

Is it subscription based? Is there a price per u...
The Competition
Of course there's competition. If you don't acknowledge it, 

they will discount you as not having done en...
Progress
Show the progress you’ve made so far. What’s already been done 

to advance this plan? VCs want to see traction /...
The Numbers
Show high level Revenue, Expenses, and
EBITDA 

that gets you to break even.
The Ask
Tell them how much funding you need and
how you plan to use it.
Keep it very simple.
The Close
Restate the opening statement.
hello@mobls.com
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Pitch Structure

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By giving VCs small bits of info in a specific order (or close to it), they are able to start mentally checking things off of their list. Assuming the idea is sound, they need to see you have done your homework, and that you have a firm understanding of the market, the problem you are solving for that market, the competition in your way and the team who you're proposing can pull it off. Do these things, and you will have made it through the first step of the gauntlet.

  • I know from my personal experience Chris' pitch structure works! It is everything investors want to know and no more! Very nice of you to share, Chris.
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  • By giving them small bits of info in a specific order (or close to it), VCs are able to start mentally checking things off of their list. Assuming the idea is sound, they are simply wanting to see that you have done your homework and that you have a firm understanding of the market, the problem you are solving for that market, the competition in your way, and the team who you're proposing can pull it all off. Show these things and you're more likely to make it thorough the first step of the gauntlet.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Pitch Structure

  1. 1. The Logo ...and the tagline
  2. 2. The Opening Statement The statement should be very direct by summarizing, 
 “This is what we do better, for a particular audience(s), than anyone else can do.”
  3. 3. The Team Who’s going to make the magic happen? 
 This slide is all about people as individuals with experience. List managers as well as advisors and/or strategic partners.
  4. 4. The Target Market Specific numbers that elaborate on the audience(s) 
 stated in the opening statement
  5. 5. The Pain State the problem, this company is going to help solve. Very important: If there's no pain to relieve, or meaty problem to solve... why do it?
  6. 6. The Solution More specifically, YOUR solution. Show the secret sauce of why yours is different, or how you’ll be better at solving the big problem.
  7. 7. The Model How do you plan to sell this awesome thing you’ve dreamed up? 
 Is it subscription based? Is there a price per unit? Show your methodology / funnel for customer acquisition.
  8. 8. The Competition Of course there's competition. If you don't acknowledge it, 
 they will discount you as not having done enough research. 
 Besides, competition means market/model validation. 
  9. 9. Progress Show the progress you’ve made so far. What’s already been done 
 to advance this plan? VCs want to see traction / momentum. 
 Show what’s coming next.
  10. 10. The Numbers Show high level Revenue, Expenses, and EBITDA 
 that gets you to break even.
  11. 11. The Ask Tell them how much funding you need and how you plan to use it. Keep it very simple.
  12. 12. The Close Restate the opening statement.
  13. 13. hello@mobls.com

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