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Pitch Structure

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Pitch Structure

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Description

By giving VCs small bits of info in a specific order (or close to it), they are able to start mentally checking things off of their list. Assuming the idea is sound, they need to see you have done your homework, and that you have a firm understanding of the market, the problem you are solving for that market, the competition in your way and the team who you're proposing can pull it off. Do these things, and you will have made it through the first step of the gauntlet.

Transcript

  1. 1. The Logo ...and the tagline
  2. 2. The Opening Statement The statement should be very direct by summarizing, 
 “This is what we do better, for a particular audience(s), than anyone else can do.”
  3. 3. The Team Who’s going to make the magic happen? 
 This slide is all about people as individuals with experience. List managers as well as advisors and/or strategic partners.
  4. 4. The Target Market Specific numbers that elaborate on the audience(s) 
 stated in the opening statement
  5. 5. The Pain State the problem, this company is going to help solve. Very important: If there's no pain to relieve, or meaty problem to solve... why do it?
  6. 6. The Solution More specifically, YOUR solution. Show the secret sauce of why yours is different, or how you’ll be better at solving the big problem.
  7. 7. The Model How do you plan to sell this awesome thing you’ve dreamed up? 
 Is it subscription based? Is there a price per unit? Show your methodology / funnel for customer acquisition.
  8. 8. The Competition Of course there's competition. If you don't acknowledge it, 
 they will discount you as not having done enough research. 
 Besides, competition means market/model validation. 
  9. 9. Progress Show the progress you’ve made so far. What’s already been done 
 to advance this plan? VCs want to see traction / momentum. 
 Show what’s coming next.
  10. 10. The Numbers Show high level Revenue, Expenses, and EBITDA 
 that gets you to break even.
  11. 11. The Ask Tell them how much funding you need and how you plan to use it. Keep it very simple.
  12. 12. The Close Restate the opening statement.
  13. 13. hello@mobls.com

Description

By giving VCs small bits of info in a specific order (or close to it), they are able to start mentally checking things off of their list. Assuming the idea is sound, they need to see you have done your homework, and that you have a firm understanding of the market, the problem you are solving for that market, the competition in your way and the team who you're proposing can pull it off. Do these things, and you will have made it through the first step of the gauntlet.

Transcript

  1. 1. The Logo ...and the tagline
  2. 2. The Opening Statement The statement should be very direct by summarizing, 
 “This is what we do better, for a particular audience(s), than anyone else can do.”
  3. 3. The Team Who’s going to make the magic happen? 
 This slide is all about people as individuals with experience. List managers as well as advisors and/or strategic partners.
  4. 4. The Target Market Specific numbers that elaborate on the audience(s) 
 stated in the opening statement
  5. 5. The Pain State the problem, this company is going to help solve. Very important: If there's no pain to relieve, or meaty problem to solve... why do it?
  6. 6. The Solution More specifically, YOUR solution. Show the secret sauce of why yours is different, or how you’ll be better at solving the big problem.
  7. 7. The Model How do you plan to sell this awesome thing you’ve dreamed up? 
 Is it subscription based? Is there a price per unit? Show your methodology / funnel for customer acquisition.
  8. 8. The Competition Of course there's competition. If you don't acknowledge it, 
 they will discount you as not having done enough research. 
 Besides, competition means market/model validation. 
  9. 9. Progress Show the progress you’ve made so far. What’s already been done 
 to advance this plan? VCs want to see traction / momentum. 
 Show what’s coming next.
  10. 10. The Numbers Show high level Revenue, Expenses, and EBITDA 
 that gets you to break even.
  11. 11. The Ask Tell them how much funding you need and how you plan to use it. Keep it very simple.
  12. 12. The Close Restate the opening statement.
  13. 13. hello@mobls.com

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