What can brands/agencies learn from music industry marketing?<br />Inspired by a post from @danhauck here<br />http://bbh-...
Understand the specific behaviours and attitudes of your audienceS<br />
Understand how they will relate to each other and how your idea will move<br />
We need to evolve at speed whilst staying true to the corefor people to care<br />
Have the balls to try stuff when you know it won’t all work<br />
(Charm) Don’t tease<br />“Wait is not a word in the vocabulary” <br />David Joseph, CEO & Chairman Universal Music <br />
Responding to buying vs liking in real time<br />
Always look for new models before your old one is dead<br />
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What can brands learn from music

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What can brands learn from music

  1. 1. What can brands/agencies learn from music industry marketing?<br />Inspired by a post from @danhauck here<br />http://bbh-labs.com/5-things-agencies-can-learn-from-music-labels<br />And two years working with a certain lovely label<br />
  2. 2. Understand the specific behaviours and attitudes of your audienceS<br />
  3. 3. Understand how they will relate to each other and how your idea will move<br />
  4. 4. We need to evolve at speed whilst staying true to the corefor people to care<br />
  5. 5. Have the balls to try stuff when you know it won’t all work<br />
  6. 6. (Charm) Don’t tease<br />“Wait is not a word in the vocabulary” <br />David Joseph, CEO & Chairman Universal Music <br />
  7. 7. Responding to buying vs liking in real time<br />
  8. 8. Always look for new models before your old one is dead<br />

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