The Magic of Podcasting with Radio Presenter Neil Long


Published on The Live Webshow for Internet Entrepreneurs with guest Radio Presenter Neil Long sharing his experience in radio to bring podcasting to the world of internet entrepreneurs.

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  • Lets have a break and let me play you Colin Joss, before and after.
  • The Magic of Podcasting with Radio Presenter Neil Long

    1. 1. Guest Expert Radio Presenter Neil Long ‘ The Magic of Podcasting ’
    2. 2. The Magic Of Podcasting With Neil Long (who has definitely NOT been photoshopped - err, honest
    3. 3. On this webinar, we will…… <ul><li>We will talk a little about Podcasting </li></ul><ul><li>Will show you what it can do for you, and why it is of benefit </li></ul><ul><li>Will show you some examples of some successful podcasts </li></ul><ul><li>Will run a competition to win a prize! </li></ul><ul><li>Do some Q and A as a result of your questions </li></ul>
    4. 4. What ME! Podcast!! <ul><li>Does the idea of your voice going out in Public make you feel a bit like this?! </li></ul><ul><li>Public speaking is the most common fear we have. </li></ul><ul><li>But no worries. I have worked with complete beginners and turned them into pros, with a minimum of pain! </li></ul><ul><li>Seriously! </li></ul>
    5. 5. So, what IS Podcasting exactly? <ul><li>Well, it is a downloadable radio show where you can communicate your message, and communicate with your people. </li></ul><ul><li>If you know what they want, you can answer questions for people- create “bespoke” content. </li></ul><ul><li>People can listen to it at any time on an I-Pod, or ANY media device </li></ul>
    6. 6. Do I need to be an expert? <ul><li>An expert is someone that started before you, that’s all! </li></ul><ul><li>The best “experts” never stop learning </li></ul><ul><li>Don’t worry too much about it, if you know your subject pretty well, that is enough. </li></ul><ul><li>The sheer fact that you HAVE a podcast will immediately give you authority in your marketplace. </li></ul><ul><li>Also, it will help people know, like and trust you- have you ever felt a connection to someone on the radio? </li></ul>
    7. 7. Have you ever had the experience.. <ul><li>Of not being able to put a book down </li></ul><ul><li>Or following a storyline where you cannot wait to see what happens next! </li></ul><ul><li>You can create the same with a podcast, if you do it right, either throw forward to what is going to happen later in this episode, or keep them hanging on for the next one! </li></ul>
    8. 8. I DON’T SOUND LIKE THAT DO I? <ul><li>Time for a demo, Colin Joss </li></ul>
    9. 9. One Hour <ul><li>That was achieved in ONE HOUR </li></ul><ul><li>Seriously </li></ul><ul><li>Most of us hate the sound of their own voice, but most of the time we sound fine </li></ul><ul><li>And even if not, it is a TEACHABLE SKILL </li></ul>
    10. 10. My pet podcast <ul><li>Nicola Cairncross is a regular guest, from Business Success Factory.Nicola does her own podcast which we will look at later </li></ul><ul><li>A show made for entrepreneurs by entrepreneurs </li></ul><ul><li>A very quick listen </li></ul>
    11. 11. Recap <ul><li>Authority </li></ul><ul><li>Know, like trust </li></ul><ul><li>Great audio marketing </li></ul><ul><li>Fun </li></ul><ul><li>Can tailor style of podcast to kind of product or service </li></ul>
    12. 12. Competition <ul><li>The Podcasters Bible- Make Money with Podcast Marketing! </li></ul><ul><li>67% of women have more of these than they know what to do with ? </li></ul>
    13. 13. Other Podcasts of Note <ul><li>Jack Humphrey </li></ul><ul><li>7000 members on his site, weekly Friday travel report </li></ul><ul><li>Jack Released the Authority Black Book, which went Viral (we will offer you a free copy later) </li></ul><ul><li>Runs Blog Success (very recommended) </li></ul>
    14. 14. Nicola Cairncross
    15. 15. Nan Akasha <ul><li> </li></ul><ul><li>Now teaming up with other thought leaders in her niche. </li></ul><ul><li>Really recommend her work </li></ul>
    16. 16. <ul><li>Be Online to the WORLD in an hour!!! </li></ul>
    17. 17. Can you make the branding consistent? <ul><li>This is Karens Website </li></ul>
    18. 18. Matching style for brand consistency <ul><li>This is Karen’s BLOG </li></ul>
    19. 19. Make it Sound Like Pro Radio <ul><li>Jingles demo </li></ul>
    20. 20. Share on the Social Bookmarks <ul><li>One click sharing </li></ul>
    21. 21. Is this not a lot of hard work.. <ul><li>Create the idea </li></ul><ul><li>Record it </li></ul><ul><li>Edit it </li></ul><ul><li>Upload it </li></ul><ul><li>Make a blog post with the relevant keywords </li></ul><ul><li>Tell Facebook </li></ul><ul><li>Tell Twitter </li></ul>
    22. 22. What if there was a quick and easy solution…..
    23. 23. Here’s what’s on offer <ul><li>Limited to first 15 people. </li></ul><ul><li>I will help you get your first podcast online, I will work with you one on one to get it online. Value £600 </li></ul><ul><li>Will install a blog in the same style as your site (if you do not have one already) Value £100 </li></ul><ul><li>Will install all the plugins you need, podpress, All in 1 SEO pack and feedburner feed. Value £100 </li></ul><ul><li>With a few clicks, you will get your podcast online, the search engines “told”, and your Facebook and Twitter updated automatically. </li></ul><ul><li>I will train you personally for your first podcast. </li></ul><ul><li>Value £800- so far… but there’s more! </li></ul>
    24. 24. Remember Colin Joss? <ul><li>Neil and Colin recorded a product, yours here as a bonus </li></ul><ul><li>Value £27 </li></ul>
    25. 25. Remember Jack Humphrey ? <ul><li>Free copy of the Web 2.0 (Social Media) book that went viral </li></ul><ul><li>(remember 7000 members) </li></ul><ul><li>Value £47..and there’s more! </li></ul>
    26. 26. 5 personalised radio idents recorded by a UK Voiceover Professional Value £200
    27. 27. Total VALUE £1074 <ul><ul><ul><ul><li>But if you act now, as a bonus, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>I will cut that in HALF! More than half in fact. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Special price today only £487 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And you can pay in 3 installments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>£297 today, and 2 at £95 for the next 2 months </li></ul></ul></ul></ul>
    28. 28. First 15 only!! <ul><li> </li></ul>
    29. 29. Please