The Magic of Podcasting with Radio Presenter Neil Long

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http://chrisandsusan.tv The Live Webshow for Internet Entrepreneurs with guest Radio Presenter Neil Long sharing his experience in radio to bring podcasting to the world of internet entrepreneurs.

To watch the replay - register at http://chrisandsusan.tv

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  • Lets have a break and let me play you Colin Joss, before and after.
  • The Magic of Podcasting with Radio Presenter Neil Long

    1. 1. Guest Expert Radio Presenter Neil Long ‘ The Magic of Podcasting ’
    2. 2. The Magic Of Podcasting With Neil Long (who has definitely NOT been photoshopped - err, honest
    3. 3. On this webinar, we will…… <ul><li>We will talk a little about Podcasting </li></ul><ul><li>Will show you what it can do for you, and why it is of benefit </li></ul><ul><li>Will show you some examples of some successful podcasts </li></ul><ul><li>Will run a competition to win a prize! </li></ul><ul><li>Do some Q and A as a result of your questions </li></ul>
    4. 4. What ME! Podcast!! <ul><li>Does the idea of your voice going out in Public make you feel a bit like this?! </li></ul><ul><li>Public speaking is the most common fear we have. </li></ul><ul><li>But no worries. I have worked with complete beginners and turned them into pros, with a minimum of pain! </li></ul><ul><li>Seriously! </li></ul>
    5. 5. So, what IS Podcasting exactly? <ul><li>Well, it is a downloadable radio show where you can communicate your message, and communicate with your people. </li></ul><ul><li>If you know what they want, you can answer questions for people- create “bespoke” content. </li></ul><ul><li>People can listen to it at any time on an I-Pod, or ANY media device </li></ul>
    6. 6. Do I need to be an expert? <ul><li>An expert is someone that started before you, that’s all! </li></ul><ul><li>The best “experts” never stop learning </li></ul><ul><li>Don’t worry too much about it, if you know your subject pretty well, that is enough. </li></ul><ul><li>The sheer fact that you HAVE a podcast will immediately give you authority in your marketplace. </li></ul><ul><li>Also, it will help people know, like and trust you- have you ever felt a connection to someone on the radio? </li></ul>
    7. 7. Have you ever had the experience.. <ul><li>Of not being able to put a book down </li></ul><ul><li>Or following a storyline where you cannot wait to see what happens next! </li></ul><ul><li>You can create the same with a podcast, if you do it right, either throw forward to what is going to happen later in this episode, or keep them hanging on for the next one! </li></ul>
    8. 8. I DON’T SOUND LIKE THAT DO I? <ul><li>Time for a demo, Colin Joss </li></ul>
    9. 9. One Hour <ul><li>That was achieved in ONE HOUR </li></ul><ul><li>Seriously </li></ul><ul><li>Most of us hate the sound of their own voice, but most of the time we sound fine </li></ul><ul><li>And even if not, it is a TEACHABLE SKILL </li></ul>
    10. 10. My pet podcast <ul><li>Nicola Cairncross is a regular guest, from Business Success Factory.Nicola does her own podcast which we will look at later </li></ul><ul><li>A show made for entrepreneurs by entrepreneurs </li></ul><ul><li>A very quick listen </li></ul>
    11. 11. Recap <ul><li>Authority </li></ul><ul><li>Know, like trust </li></ul><ul><li>Great audio marketing </li></ul><ul><li>Fun </li></ul><ul><li>Can tailor style of podcast to kind of product or service </li></ul>
    12. 12. Competition <ul><li>The Podcasters Bible- Make Money with Podcast Marketing! </li></ul><ul><li>67% of women have more of these than they know what to do with ? </li></ul>
    13. 13. Other Podcasts of Note <ul><li>Jack Humphrey </li></ul><ul><li>7000 members on his site, weekly Friday travel report </li></ul><ul><li>Jack Released the Authority Black Book, which went Viral (we will offer you a free copy later) </li></ul><ul><li>Runs Blog Success (very recommended) </li></ul>
    14. 14. Nicola Cairncross
    15. 15. Nan Akasha <ul><li>www.createyourownrealitynow.com </li></ul><ul><li>Now teaming up with other thought leaders in her niche. </li></ul><ul><li>Really recommend her work </li></ul>
    16. 16. <ul><li>Be Online to the WORLD in an hour!!! </li></ul>
    17. 17. Can you make the branding consistent? <ul><li>This is Karens Website </li></ul>
    18. 18. Matching style for brand consistency <ul><li>This is Karen’s BLOG </li></ul>
    19. 19. Make it Sound Like Pro Radio <ul><li>Jingles demo </li></ul>
    20. 20. Share on the Social Bookmarks <ul><li>One click sharing </li></ul>
    21. 21. Is this not a lot of hard work.. <ul><li>Create the idea </li></ul><ul><li>Record it </li></ul><ul><li>Edit it </li></ul><ul><li>Upload it </li></ul><ul><li>Make a blog post with the relevant keywords </li></ul><ul><li>Tell Facebook </li></ul><ul><li>Tell Twitter </li></ul>
    22. 22. What if there was a quick and easy solution…..
    23. 23. Here’s what’s on offer <ul><li>Limited to first 15 people. </li></ul><ul><li>I will help you get your first podcast online, I will work with you one on one to get it online. Value £600 </li></ul><ul><li>Will install a blog in the same style as your site (if you do not have one already) Value £100 </li></ul><ul><li>Will install all the plugins you need, podpress, All in 1 SEO pack and feedburner feed. Value £100 </li></ul><ul><li>With a few clicks, you will get your podcast online, the search engines “told”, and your Facebook and Twitter updated automatically. </li></ul><ul><li>I will train you personally for your first podcast. </li></ul><ul><li>Value £800- so far… but there’s more! </li></ul>
    24. 24. Remember Colin Joss? <ul><li>Neil and Colin recorded a product, yours here as a bonus </li></ul><ul><li>Value £27 </li></ul>
    25. 25. Remember Jack Humphrey ? <ul><li>Free copy of the Web 2.0 (Social Media) book that went viral </li></ul><ul><li>(remember 7000 members) </li></ul><ul><li>Value £47..and there’s more! </li></ul>
    26. 26. 5 personalised radio idents recorded by a UK Voiceover Professional Value £200
    27. 27. Total VALUE £1074 <ul><ul><ul><ul><li>But if you act now, as a bonus, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>I will cut that in HALF! More than half in fact. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Special price today only £487 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And you can pay in 3 installments </li></ul></ul></ul></ul><ul><ul><ul><ul><li>£297 today, and 2 at £95 for the next 2 months </li></ul></ul></ul></ul>
    28. 28. First 15 only!! <ul><li>www.thepodcastersbible.com/special.html </li></ul>
    29. 29. Please

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