Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Organic Motion Games For Health Jun 2009

342 views

Published on

Presentation from Jonathan Rand, President of Organic Motion, during the 2009 Games for Health conference.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Organic Motion Games For Health Jun 2009

  1. 1. Partnerships for Games For Health How Organic Motion is Working with Researchers Worldwide <ul><ul><li>Games for Health Conference 2009 Boston </li></ul></ul><ul><ul><li>Jonathan Rand, President </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>212-776-6100 x 111 </li></ul></ul>Movement without Limits
  2. 2. <ul><li>Computer Vision Platform </li></ul><ul><li>Need for Application / Expertise </li></ul><ul><li>Core Tracking essential element of larger application </li></ul><ul><li>Extensive Development Road Map </li></ul><ul><li>Whole Product Creation </li></ul>WHY RESEARCH PARTNERSHIPS
  3. 3. GAMES FOR HEALTH APPLICATIONS
  4. 4. <ul><ul><li>Real-time Digital Clone for visuals and quantification </li></ul></ul><ul><ul><li>Medically accurate dimensions including full kinematics in real-time </li></ul></ul><ul><ul><li>Absolutely no markers, set up time, technical operations </li></ul></ul><ul><ul><li>First time possible for public installations </li></ul></ul><ul><ul><li>Flexible technology fits into custom scenario </li></ul></ul><ul><ul><li>Transforms the capability to use human motion </li></ul></ul><ul><ul><li>Core Tracking essential element of larger system and application </li></ul></ul><ul><ul><li>Choosing from Multiple applications </li></ul></ul>WHAT PARTNERS ARE LOOKING FOR?
  5. 5. <ul><ul><li>Customize Platform Development </li></ul></ul><ul><ul><li>Biomechanically accurate foot model </li></ul></ul><ul><ul><li>Finger tracking </li></ul></ul><ul><ul><li>Application Proof of Concept </li></ul></ul><ul><ul><li>Whole Product Creation </li></ul></ul><ul><ul><li>Motion Builder </li></ul></ul><ul><ul><li>Curriculum for Education </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Ongoing Presentations </li></ul></ul><ul><ul><li>Associations </li></ul></ul><ul><ul><li>Beta Launch </li></ul></ul><ul><ul><li>Grant Proposals </li></ul></ul>TYPES OF RESEARCH PARTNERSHIPS – GAMES FOR HEALTH
  6. 6. <ul><li>Know your project </li></ul><ul><li>Explore options </li></ul><ul><li>Redefine your project </li></ul><ul><li>Relationship with management, support team </li></ul><ul><li>Explicit development timeline </li></ul><ul><li>Licensing agreement </li></ul><ul><li>Project management </li></ul>RESEARCH PARTNERSHIP FROM LICENSEE’S VIEW
  7. 7. <ul><li>Turnkey vs pushing the envelope </li></ul><ul><li>Multiple Vendors </li></ul><ul><li>Innovator vs pragmatist </li></ul><ul><li>Takes longer than you expect </li></ul><ul><li>Paid vs non-paid </li></ul><ul><li>Project Management </li></ul><ul><li>Expectations </li></ul>WHAT’S BEEN LEARNED THROUGH PARTNERS
  8. 8. <ul><li>DWI Marketing Open House, Grant, Associations, Press Support, </li></ul><ul><li>BMC Custom Platform Retail robustness, exercise expertise </li></ul><ul><li>SONY Custom Platform Housing Design, Interface Design, Public Use </li></ul><ul><li>IST Whole Product The Motion Monitor </li></ul><ul><li>Intel Proof of Concept 4 way integration, SDK testing </li></ul><ul><li>GPU development </li></ul><ul><li>Universities Indiana University, Tisch Asia NYU, Marshall University </li></ul>CURRENT RESEARCH PARTNERSHIPS
  9. 9. RESEARCH PARTNERS RESEARCH PARTNERSHIPS
  10. 10. <ul><li>Ongoing discussions between management teams, technical teams </li></ul><ul><li>Define the goals, high level, and detailed </li></ul><ul><li>Secure vendors that will work within your objectives and help tighten </li></ul><ul><li>Licensing gives you use rights, no IP labiality, and vendor on the hook for X </li></ul><ul><li>Prototyping / development / customization </li></ul><ul><li>Milestones and project plan </li></ul><ul><li>Delivery schedules and payment based on milestones </li></ul>HOW TO MAKE PARTNERSHIPS WORK
  11. 11. <ul><li>Thank you </li></ul><ul><li>Jonathan Rand, President </li></ul><ul><li>Organic Motion </li></ul><ul><li>337 West 37 th Street </li></ul><ul><li>New York, NY 10018 </li></ul><ul><li>212-776-6100 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.organicmotion.com </li></ul>Q & A
  12. 12. <ul><li>Converts at 30% Discount to B Round </li></ul><ul><ul><li>Start to pursue B Round in Sept </li></ul></ul><ul><ul><li>2 Year Loan @ 10% </li></ul></ul><ul><li>Capital for </li></ul><ul><li>Hiring Top Engineers - 3 offers for August </li></ul><ul><li>More Aggressive IP counsel </li></ul><ul><li>Promotion at SIGGRAPH Trade Show </li></ul><ul><li>Direct Marketing to Agencies (OmniCom) </li></ul><ul><li>Validation Studies </li></ul>$1.5 MM BRIDGE TERMS & USE
  13. 13. <ul><li>Jonathan Rand - President </li></ul><ul><ul><li>212-776-6100 x111 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Andrew Tschesnok - CEO </li></ul><ul><ul><li>212-776-6100 x114 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>www.organicmotion.com </li></ul>NEXT STEPS

×