Every year Mary Meeker puts out a comprehensive report of Internet trends. It is comprised of observable and quantifiable trends backed by data. It often foreshadows current and coming changes to how we use and interact with technology and each other, and thus, is a critical primary source for anyone operating in advertising, digital storytelling, and brand building, as well as other areas.
However, it can be quite dense and difficult to parse. So, we have attempted to take the actionable takeaways, insights, and data, mix in some lulz, and slap Futura on it. Mary Meeker #onfleeker.
On-demand service companies
create jobs for ﬂexible workers.
34% of the US Workforce doing some portion of their work in
31% of whom say they can “ﬁnd work online within 24 hours.”
31% of Uber drivers have another full time job.
30% have another part-time job.
72% of NYC AirBnB hosts depend on earnings to pay rent.
Thank You•Mother New York 2015