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These People Read a 200-Page
Report. And you Won't Believe
What Happens Next!
Mother New York. July 2015.
Chris Roan, Sosia Bert, and Chris Allick
I
N T
N E T
Not some bullshit
Mashable
click-bait trend
piece.
Eyeballs
Five Main Themes From The 2015 Report
• Mobile
Five Main Themes From The 2015 Report
• Mobile
• Messaging
Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content
Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content
• Young People (Millennials)
Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content
• Young People (Millennials)
• The On-Demand Economy
Mobile
Usage
• Usage has tripled in the past 5 years
• Average use in 2010: 1 hr/day
• Average use in 2015: 3 hr/day
• Ad spend up 34% y/y
Mobile design best practices are starting
to emerge.
The best work adapts to the audience and
platform.
Video then. Video now?
Users spent 29% of
viewing time across all
platforms in vertical
format, vs. 5% in 2010.
Full-screen video ads on Snapchat get 9x higher
completion rate vs. horizontal mobile video ads.
Messaging
“Snaps” Custom
Emoji Keyboards
WeChat Red
Envelopes
100mm views of 2hr film in under 48 Hours.
User Generated Content
User-Generated Pins on
Pinterest + 75% y/y.
Now ~50B pins.
The
On-Demand
Economy
On-demand service companies
create jobs for flexible workers.
34% of the US Workforce doing some portion of their work in
“Freelancer” Categories.
31% of whom say they can “find work online within 24 hours.”
31% of Uber drivers have another full time job.
30% have another part-time job.
72% of NYC AirBnB hosts depend on earnings to pay rent.
Thank You•Mother New York 2015
Chris Allick
@chrisallick
Sosia Bert
@sosia
Chris Roan
@roanzone

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These People Read a 200-page Report. And You Won't Believe What Happened Next!