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© 2014 Mike Moran Group LLCwww.biznology.com
Digital Marketing
Directions:
Key Trends Driving
Your Marketing Next
Year
Tim...
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Your moderator for today: Chris Abraham
 Digital strategist and
t...
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC3
Digital Marketing Directions:
Key Trends Driving Your
Marketing N...
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Click the orange arrow
4
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
@tcpeter tim@timpeter.com 201-305-0055
5
Your speaker for today: T...
Digital Marketing Directions
The Key Trends Driving Your
Marketing Next Year
It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
&...
It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
&...
Internet,
Everywhere
Mobiles Wearables Usables Invisibles
Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion
Internet-connected
devices in the wor...
More people own mobile
phones than own
toothbrushes
Internet,
Everywhere
June, 2011: “The Special Rapporteur [of the
United Nations] considers cutting off users
from internet access, regardless o...
“The web is like
electricity. It’s just there.”
Eric Schmidt
Context is Queen
• Segment customer
behaviors by context
• Observe, measure, and
learn your customer’s pain
points in each...
And if context
is queen,
guess what
that makes
content
We’re All
Publishers
Now
204,000,000 emails sent
Source: Intel
We’re All
Publishers
Now
90+ reviews
We’re All
Publishers
Now
100,000 Tweets
We’re All
Publishers
Now
208,000 photo uploads
We’re All
Publishers
Now
30 hours of video uploaded
We’re All
Publishers
Now
2+ million search queries
We’re All
Publishers
Now
Content is King
• Cut through the clutter
• Create content that is:
–Snackable
–Sharable
–Sharp
We’re All
Publishers
Now
Snackable
Sharp
Shareable
Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews
• 104,000 Tweet...
Internet,
Everywhere
Mobiles Wearables Usables Invisibles
Digital footprints
“You can never have too
much data. Bigger is
definitely better.”
Data is the Crown Jewels
• Highlights customer
behaviors, wants, and
desires
• Leads product, promotion,
placement and pri...
Disney MyMagic+
RFID “tickets” and
purchasing
Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and
adapt to changing customer
needs
• Protect...
Keys to Your Kingdom Next YearIt’s All
E-commerce
Deep
Customer
Insights
Internet,
Everywhere
We’re All
Publishers
Now
Thank You
Web: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.com
Twitter: twitter.com/tcpeter
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC40
Need more help for your search marketing?
 Develop the right bu...
© 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
www.biznology.com
October 14, 2014
11:00 to 11:30 ET
How to Build ...
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham
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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham

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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham.

Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future.

In this webinar with Tim Peter, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business.

Tim will uncover:
• How customer behaviors have changed and what that means for your business
• What customers care about when searching, browsing, and buying
• The role search, social, and mobile will play in your marketing and e-commerce activities
• Best practices for building audiences and customer acquisition in your digital marketing activities

In this free 30-minute Biznology® webinar, Tim Peter describes the major trends driving your business this year and beyond. More importantly, he will explore how you can leverage these trends to grow traffic and sales for your business. Don’t find yourself on the outside looking in.

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter), and Tim Peter & Associates

Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.

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Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham

  1. 1. © 2014 Mike Moran Group LLCwww.biznology.com Digital Marketing Directions: Key Trends Driving Your Marketing Next Year Tim Peter September 16, 2014 We’ll be starting soon! Thanks for joining!
  2. 2. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Your moderator for today: Chris Abraham  Digital strategist and technologist at  Avid blogger/contributor at: 2 @chrisabraham chris@gerriscorp.com 202-352-5051
  3. 3. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC3 Digital Marketing Directions: Key Trends Driving Your Marketing Next Year Thanks to our sponsors Tim Peter
  4. 4. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC Click the orange arrow 4
  5. 5. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC @tcpeter tim@timpeter.com 201-305-0055 5 Your speaker for today: Tim Peter  President of  Instructor at  Author at
  6. 6. Digital Marketing Directions The Key Trends Driving Your Marketing Next Year
  7. 7. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter- mediation Changing of the Guard
  8. 8. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter- mediation Changing of the Guard
  9. 9. Internet, Everywhere Mobiles Wearables Usables Invisibles
  10. 10. Source: http://blogs.cisco.com/news/cisco-connections-counter/ • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet- connected devices for every man, woman, and child on the planet
  11. 11. More people own mobile phones than own toothbrushes Internet, Everywhere
  12. 12. June, 2011: “The Special Rapporteur [of the United Nations] considers cutting off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the International Covenant on Civil and Political Rights.
  13. 13. “The web is like electricity. It’s just there.” Eric Schmidt
  14. 14. Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere
  15. 15. And if context is queen, guess what that makes content
  16. 16. We’re All Publishers Now
  17. 17. 204,000,000 emails sent Source: Intel We’re All Publishers Now
  18. 18. 90+ reviews We’re All Publishers Now
  19. 19. 100,000 Tweets We’re All Publishers Now
  20. 20. 208,000 photo uploads We’re All Publishers Now
  21. 21. 30 hours of video uploaded We’re All Publishers Now
  22. 22. 2+ million search queries We’re All Publishers Now
  23. 23. Content is King • Cut through the clutter • Create content that is: –Snackable –Sharable –Sharp We’re All Publishers Now
  24. 24. Snackable Sharp Shareable
  25. 25. Next 5-10 years • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads We’re All Publishers Now
  26. 26. Internet, Everywhere Mobiles Wearables Usables Invisibles
  27. 27. Digital footprints
  28. 28. “You can never have too much data. Bigger is definitely better.”
  29. 29. Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights
  30. 30. Disney MyMagic+ RFID “tickets” and purchasing
  31. 31. Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights
  32. 32. Keys to Your Kingdom Next YearIt’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now
  33. 33. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter
  34. 34. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC40 Need more help for your search marketing?  Develop the right business goals for your program  Learn what your customers need from search  Understand what your customers are looking for  Create content that satisfies your customers’ needs  Understand how search engines judge the quality of your content  Implement a search marketing program to build your bottom line  Bid on paid search keywords intelligently and correctly to ensure the right return on investment  Improve your return on investment with proper measures and metrics  Plan for future changes in the search engines and in your marketing  Sell that plan within your organization Search Marketing JumpStart Workshop www.biznology.com/training
  35. 35. © 2013 Mike Moran Group LLC © 2014 Mike Moran Group LLC www.biznology.com October 14, 2014 11:00 to 11:30 ET How to Build Your Influencers in Social Media Chris Abraham For more information: Sign up now at bit.ly/1m5LZzj Don’t stop now! 41 Don’t forget our sponsors

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