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Abraham Harrison Products and Services


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Here's a short presentation of the products and services offered by social media marketing agency Abraham Harrison LLC, including digital PR, digital public affairs, blogger outreach and engagement, as well as social media monitoring, SEO, and online crisis management services.

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Abraham Harrison Products and Services

  1. 1. November 30, 2010 e An Overview of Our Company and Services
  2. 2. WHO WE ARE 1 . BloggerTsunami ™: Activate online influencers in the blogopshere, social networking sites & on Twitter to voluntarily carry your message in their voice and with their credibility to their audiences 2. RepDefense ™: Manage and protect your online reputation & image Help you become aware of threats to your brand reputation and gain control of your brand space online 3. CommunityBoom ™: Develop your impact and influence in the Social Networks : Increase the number of your fans, friends, and followers Intensify their relationship with you and your messaging 4. BloggerPosse ™: Recruit and leverage thought-leaders for Market Intelligence Identify those online community leaders with their ears to the rail and deep sector knowledge Tap and manage them for insight, feedback, and informational advantage WHAT WE DO 100% online media company, living our lives in the world of social media. Team of 35 professionals spanning 5 continents, speaking 10 languages natively .
  3. 3. <ul><li>Social Media is Powerful </li></ul><ul><ul><li>It is now where the world converses, and is the media it trusts </li></ul></ul>There are over 200,000,000 blogs - 60,000 new blogs are started every day 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of TV campaigns generate a positive ROI 34% of bloggers post opinions about products and brands <ul><li>Facebook has over 500 million users </li></ul><ul><ul><li>If Facebook were a country, </li></ul></ul><ul><ul><ul><li>it would be the 3 rd largest in the world </li></ul></ul></ul><ul><ul><ul><li>Ahead of the US, and behind only </li></ul></ul></ul><ul><ul><ul><ul><li>China and India </li></ul></ul></ul></ul>
  4. 4. <ul><li>Our Results in Social Media </li></ul><ul><ul><li>Speak for Themselves </li></ul></ul>From current brand-building campaigns: • Over 20,000% growth of Twitter followership: from 498 to over 100,000 followers • From 3rd most followed company in its sector nationally to 1st (with more than all of the competitors combined), and in top 5 in its sector worldwide • Average reach of 122,053 people per week and 270,821 impressions per week (from an average of 50 tweets per week) • Over 45,000 Facebook Likes (starting from 0) and over 37,000 active users. From an average of 5-10 daily interactions on Facebook to over 175 daily interactions, and over 55,000 impressions a day • Tripled client's blogosphere mentions in 10 months time • Unique Monthly Visits for client went from 50 MM/month to 129 MM/month • Clients customers grew from 500,000 to over 2 million <ul><li>• 295 Social Media posts for client from online opinion leaders </li></ul><ul><ul><li>Achieving 38 million impressions, and still counting... </li></ul></ul>
  5. 5. <ul><li>Our Clients Define Their Objectives </li></ul><ul><ul><li>We Achieve Them </li></ul></ul><ul><li>Startup client wanted to increase their Unique Monthly Visitors </li></ul><ul><ul><li>We tripled them from 50MM to 150MM </li></ul></ul><ul><li>Retail client wanted to grow their registered membership base </li></ul><ul><ul><li>We quadrupled it from 500,000 to over 2 million – and their revenues grew commensurately </li></ul></ul><ul><li>Medical client wanted to raise their visibility as an industry leader amongst healthcare professionals </li></ul><ul><ul><li>Over 300 articles written, reaching thousands of decision-makers with over 10MM impressions </li></ul></ul><ul><li>Special interests client wanted to get a provision into a federal bill. </li></ul><ul><ul><li>We overcame a White House veto threat and the provision became law </li></ul></ul><ul><li>Consumer goods client wanted to increase manufacturer's coupon redemption. </li></ul><ul><ul><li>We increased it to over twice the maximum number they had originally aimed for </li></ul></ul><ul><li>Client wanted to remove racist articles attacking their CEO from search results </li></ul><ul><ul><li>We swept the attacks away and replaced them with positive coverage </li></ul></ul><ul><li>International NGO client wanted to increase online coverage of their annual global event </li></ul><ul><ul><li>We increased their coverage by 635% over the previous year </li></ul></ul><ul><li>New author and business adviser wanted to establish himself as an expert in his field </li></ul><ul><ul><li>We got him 320 reviews making 35 million impressions (and counting...) </li></ul></ul>
  6. 6. Our Operations Work Powerfully in Every Sector Abraham Harrison has run Social Media Campaigns in: * Biotech * Business research * Children's online communities * Commercial film * Consumer electronics * Consumer goods * Corporate social responsibility * Entertainment * Fashion * Finance * Foodstuffs * Government * Green technology * Health and fitness * Healthcare * International consulting * Lobbying * Magazines * Medical devices * NGO's: housing, children, equality, health, peace, relief efforts & emergency response * Olympics * Online classifieds * Online games * Online video and photo /management * Politics * Publishing * Remittances * Retail * Social networking * Soft drinks * Sports drinks * Telecommunications * Television * Tourism * Travel * Utilities * VOIP/video conferencing
  7. 7. Some of our Clients
  8. 8. <ul><li>How we get an Order of Magnitude More Online Coverage </li></ul><ul><ul><li>Than any Other Company in Social Media </li></ul></ul>There are tens of thousands of online influencers out there who are eager to help you spread your message – you just have to ask them We don’t just focus on the “A-list” top-25 big blogs – we reach out to the long-tail and get earned media coverage far and wide We reach the influencers in all the niches where your potential investors are living. <ul><li>THE RESULT: You go from unseen and unknown </li></ul><ul><ul><ul><ul><ul><li>To known and in active relationship </li></ul></ul></ul></ul></ul>Your coverage dominates the brand space in the search results We raise your brand visibility massively, draw out your natural clientele, and gather them into online community where you can interact with them and keep yourself top of mind.
  9. 9. Mark Harrison, CEO [email_address] (202) 570-4878 We look forward to working with you and to speaking with you again soon. Further Questions? Please let us know