Keynote delivered to the JISC Collections AGM meeting, 20th November 2012 at Brunel's SS Great Britain in Bristol, UK. I moved from the British Library in London (where I'd worked for over 20 years) to the University of Aberdeen in October 2007, just over five years ago. Since then I've worked with the University on its £57m new Library and Special Collections Centre - The Sir Duncan Rice Library. In this presentation I reflect on being a newcomer to Higher Education, I talk about the holistic approach that we took to designing the library and services, and about the evidence based decision making that informed collection and service development. Finally, I reflected on some of the new forces that are coming into play and which will dramatically alter the library/academic/publisher relationships.