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How LinkedIn is taking centre stageChris Reed@chris_reed
Some of the company we keepChris Reed@chris_reed
Mixcat329 on Flickr
Emilie Ogez on FlickrIf Facebook is somewhere that people spend time
Emilie Ogez on FlickrIf Facebook is somewhere that people spend timeLinkedIn is where people invest it
LinkedIn is growing up
Six times as much time is now spent looking atcontentas looking for jobs
Dave Hanvey on FlickrThe six best uses of LinkedInCompany pagesDecent pollingActive groupsEstablishing thought leadershipT...
As a trade publication for the C-suiteLinkedIn Today screams ‘relevance’
To a highly targeted opted-in audienceCompany pages are pure content marketing
Polling can target niche audiences v effectively
Group activity is highly visibleEric Fischer on FlickrSearch for similargroups
Group activity is highly visibleEric Fischer on FlickrSearch for similargroupsIdentify active/spam groups
Group activity is highly visibleEric Fischer on FlickrSearch for similargroupsIdentify active/spam groupsPlan content/disc...
Branson is LinkedIn’s most followed ‘influencer’200 business leaders picked as thought leaders
The platform has now opened up for genuine leadersOne of our clients: 10,000 followers and 5,000+ shares60,000+ views, 500...
Jamie 1290 on FlickrLinkedIn’s advertisingTargeted, managed or self-serve
And all the numbers keep going upMary Meeker’s 2013 Internet Trends deck
Eric Magnuson: flickrThe API goes‘live’It becomes a business & professional reputation-trackerThe non-intrusive business m...
How LinkedIn is taking centre stageChris Reed@chris_reed
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How LInkedIn is taking centre stage in corporate communications

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LinkedIn is no longer the social media ugly duckling.
In this 15 minute presentation for the Social Media Influence 2013 conference I look at six reasons why companies should revisit their LinkedIn strategy

(sorry, some of the design/formatting seems to have gone a bit wonky)

Published in: Business, Technology
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How LInkedIn is taking centre stage in corporate communications

  1. How LinkedIn is taking centre stageChris Reed@chris_reed
  2. Some of the company we keepChris Reed@chris_reed
  3. Mixcat329 on Flickr
  4. Emilie Ogez on FlickrIf Facebook is somewhere that people spend time
  5. Emilie Ogez on FlickrIf Facebook is somewhere that people spend timeLinkedIn is where people invest it
  6. LinkedIn is growing up
  7. Six times as much time is now spent looking atcontentas looking for jobs
  8. Dave Hanvey on FlickrThe six best uses of LinkedInCompany pagesDecent pollingActive groupsEstablishing thought leadershipTargeted advertisingLinkedInToday
  9. As a trade publication for the C-suiteLinkedIn Today screams ‘relevance’
  10. To a highly targeted opted-in audienceCompany pages are pure content marketing
  11. Polling can target niche audiences v effectively
  12. Group activity is highly visibleEric Fischer on FlickrSearch for similargroups
  13. Group activity is highly visibleEric Fischer on FlickrSearch for similargroupsIdentify active/spam groups
  14. Group activity is highly visibleEric Fischer on FlickrSearch for similargroupsIdentify active/spam groupsPlan content/discussions
  15. Branson is LinkedIn’s most followed ‘influencer’200 business leaders picked as thought leaders
  16. The platform has now opened up for genuine leadersOne of our clients: 10,000 followers and 5,000+ shares60,000+ views, 500+ comments – in four monthsAnd LinkedIn has boosted blog traffic by 50%
  17. Jamie 1290 on FlickrLinkedIn’s advertisingTargeted, managed or self-serve
  18. And all the numbers keep going upMary Meeker’s 2013 Internet Trends deck
  19. Eric Magnuson: flickrThe API goes‘live’It becomes a business & professional reputation-trackerThe non-intrusive business model thrives
  20. How LinkedIn is taking centre stageChris Reed@chris_reed

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