Social Media

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My presentation on Social Media presented at the Google campus to a group of RPI alumni on March 18, 2010.

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Social Media

  1. 1. Social Media what is it? what good is it?
  2. 2. Chris Christensen
  3. 3. Chris Christensen
  4. 4. Text Geek and Poke
  5. 5. Concepts: Community Forum Discussion all who are “members” see the conversation(s)
  6. 6. Concepts: Social Network Facebook You see what your “friends” say
  7. 7. Concepts: Directed Social Network Twitter Your “followers” see what you say
  8. 8. Concept: Blog Newest Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments Older Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments Oldest Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments “weB LOG”, latest first, RSS feed, comments
  9. 9. Concept: RSS = Tivo for web sites “subscribe” to blogs, podcasts, etc. e.g. Google Reader, iTunes
  10. 10. Concept: Podcast Newest Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments Older Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments Oldest Blog Post Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus. comments a blog with “attached” video and/or audio
  11. 11. Why Should I Care?
  12. 12. Who Controls News? Rather was anchor of the CBS Evening News for 24 years, from March 9, 1981, to March 9, 2005. He also contributed to CBS' 60 Minutes. Rather became embroiled in controversy about a disputed news report involving the 2004 U.S. Presidential Election and subsequently left CBS Evening News in 2005.
  13. 13. Who Breaks News? First picture of US Airways plane in the Hudson was on Twitter
  14. 14. #2 Search Engine? YouTube surpasses Yahoo as world’s #2 search engine Thu 16th Oct 2008 ComScore’s most U.S. search engine Rankings for August 2008 suggest that YouTube achieves a greater level of search traffic than Yahoo. If you were to consider YouTube’s integrated search a regular search engine, you would have to hand Google the top two spots for search engine traffic. In combination, Google has about four times the search traffic of Yahoo and more than ten times the search traffic of Microsoft’s MSN sites.
  15. 15. SEO vs SMO source compete.com Search Engine Optimization Social Media Optimization
  16. 16. Followers Become Buyers
  17. 17. Strategy
  18. 18. Why does HBO use Social Media?
  19. 19. Why does QVC use Social Media?
  20. 20. Why does HBO use Social Media?
  21. 21. Why does TV Guide use Social Media?
  22. 22. Chris Christensen twitter: @chris2x email: chris2x@chris2x.com web: AmateurTraveler.com, chris2x.com Skype: ChrisTwice AOL: ChrisTwice Yahoo Messenger: chris2x

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