Combating the Hiring Black Hole<br />Creating a Powerfully Proactive Candidacy with Trackable Resumes<br />1<br />
2<br />Hello? Anyone?<br />Flickr: Ken Lund<br />
3<br />This executive recruiter just clicked through to your LinkedIn profile.<br />This recent network connection read th...
What We’re Going To Cover<br />What Is A Trackable Resume<br />And why it is valuable<br />Creating A Trackable Resume<br ...
Who’s Dispensing Advice?<br />A Little About Me<br />Senior Director, Marketing at Lumension<br />Over 14 Years in Interne...
A Trackable Resume<br />What is it and why we should care?<br />6<br />
Links Make The Difference<br />7<br />
The Concept<br />8<br />
Process Begins With Content<br />Need to develop ‘linkable’ content<br />Websites<br />Articles<br />Projects<br />Documen...
Why Do We Care<br />Tracking clicks provides valuable insight<br />Who is interested<br />Where they showed interest<br />...
Takeaway | Inventory Clickable Content <br />11<br />
Creating a Trackable Resume<br />Simple steps, free tools, and tracking<br />12<br />
Three Steps to a Tracked Resume<br />13<br />
What is a Link Shortner?<br />Used largely in social media; Twitter/Facebook<br />Application that ‘shrinks’ a long URL to...
The Collateral Benefit<br />Shortened URLs also track clicks<br />We can use this information to track interest in your ca...
Once Shortened Insert Into Resume<br />16<br />
Let’s Build A Tracked Resume<br />17<br />
Takeaway | Create A Shortner Account<br />18<br />Note: complied April 2011; technologies/features/applications may change...
Turning Our Data Into Differentiation<br />What to do with our newfound information.<br />19<br />
Diligently Monitor Your Analytics<br />Measure<br />Clicks; individual, bunches<br />Geographies<br />Interest by content<...
Real Time Analytics…<br />Allows us to react in real time!<br />21<br />
Clicks To Relevant Follow Up<br />Measured Interest<br />Follow up based on stage of process<br />Pre-interview<br />Post-...
Absence of Clicks Is Still Information<br />Base action on expectations and stage of candidacy<br />Lack of email/Internet...
Final Note – Public Analytics<br />Most URL shorteners make your clicks public information<br />Usually adding a ‘+’ to th...
Questions?<br />Resources:<br />Video Tutorials<br />http://www.WhatDoesMarketingReallyDo.com/free-marketing-tools/creatin...
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Creating Hyperlinked and Trackable Resumes To Improve Your Chances of Getting Hired

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Move over Black Hole! Learn How to Create A Trackable Resume…

The job search process is stressful enough. Compound that with the proverbial black hole, and
complete silence when you send your resume in for a position in which you are absolutely perfect!

This is especially true in the interactions of executive-level career searches where your emails,
calls, and meeting requests can go unanswered for what seems like eternity.

In this session, we are going to introduce a simple 3-step process for leveraging Internet tools that
will provide you with powerful visibility into an employer’s interest in your candidacy.

Using this new, but proven methodology, we’ll teach you how to treat your candidacy like a
marketing campaign. With a few simple steps, you can proactively monitor and manage the
activity of your search...ultimately turning that information into relevant action and follow up.

Published in: Career, Technology, Business
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Creating Hyperlinked and Trackable Resumes To Improve Your Chances of Getting Hired

  1. 1. Combating the Hiring Black Hole<br />Creating a Powerfully Proactive Candidacy with Trackable Resumes<br />1<br />
  2. 2. 2<br />Hello? Anyone?<br />Flickr: Ken Lund<br />
  3. 3. 3<br />This executive recruiter just clicked through to your LinkedIn profile.<br />This recent network connection read the article you sent. <br />You had a great lunch…but she hasn’t emailed back. However, she has clicked through to your project example.<br />You haven’t heard back on a meeting time, but she just viewed the website of your last employer<br />Flickr: @boetter<br />
  4. 4. What We’re Going To Cover<br />What Is A Trackable Resume<br />And why it is valuable<br />Creating A Trackable Resume<br />In 3 simple steps<br />From Tracking to Action<br />Putting information to use<br />Questions<br />4<br />
  5. 5. Who’s Dispensing Advice?<br />A Little About Me<br />Senior Director, Marketing at Lumension<br />Over 14 Years in Internet and traditional marketing<br />Including over 10 years of executive/managerial leadership roles<br />Broad Professional Background: <br />Applied leadership experience in Sales, Marketing, and IT<br />Background spans Fortune 500 to entrepreneurial enterprises across a wide range of industries<br />5<br />
  6. 6. A Trackable Resume<br />What is it and why we should care?<br />6<br />
  7. 7. Links Make The Difference<br />7<br />
  8. 8. The Concept<br />8<br />
  9. 9. Process Begins With Content<br />Need to develop ‘linkable’ content<br />Websites<br />Articles<br />Projects<br />Documents<br />Concept also extends to other communications<br />Email<br />Cover letter<br />9<br />
  10. 10. Why Do We Care<br />Tracking clicks provides valuable insight<br />Who is interested<br />Where they showed interest<br />When they showed interest<br />‘No Clicks’ is still valuable<br />Optimization<br />Follow up opportunities<br />Specific events (e.g. meeting, action, etc.)<br />10<br />
  11. 11. Takeaway | Inventory Clickable Content <br />11<br />
  12. 12. Creating a Trackable Resume<br />Simple steps, free tools, and tracking<br />12<br />
  13. 13. Three Steps to a Tracked Resume<br />13<br />
  14. 14. What is a Link Shortner?<br />Used largely in social media; Twitter/Facebook<br />Application that ‘shrinks’ a long URL to a shorter, more post-friendly version:<br />http://www.linkedin.com/in/chewitt<br />Becomes…<br />http://bit.ly/deGeXE<br />14<br />
  15. 15. The Collateral Benefit<br />Shortened URLs also track clicks<br />We can use this information to track interest in your candidacy<br />15<br />
  16. 16. Once Shortened Insert Into Resume<br />16<br />
  17. 17. Let’s Build A Tracked Resume<br />17<br />
  18. 18. Takeaway | Create A Shortner Account<br />18<br />Note: complied April 2011; technologies/features/applications may change. <br />
  19. 19. Turning Our Data Into Differentiation<br />What to do with our newfound information.<br />19<br />
  20. 20. Diligently Monitor Your Analytics<br />Measure<br />Clicks; individual, bunches<br />Geographies<br />Interest by content<br />Recency<br />Observable trends<br />Previous employer websites during ‘reference checking’ phases<br />20<br />
  21. 21. Real Time Analytics…<br />Allows us to react in real time!<br />21<br />
  22. 22. Clicks To Relevant Follow Up<br />Measured Interest<br />Follow up based on stage of process<br />Pre-interview<br />Post-interview<br />Selection<br />Targeted content with tracked links<br />Articles and research<br />Related personal examples (e.g. projects)<br />Industry examples<br />22<br />
  23. 23. Absence of Clicks Is Still Information<br />Base action on expectations and stage of candidacy<br />Lack of email/Internet response may lead to other methods of communication<br />May identify key decision makers, influencers, etc.<br />23<br />
  24. 24. Final Note – Public Analytics<br />Most URL shorteners make your clicks public information<br />Usually adding a ‘+’ to the end of the URL<br />Does it matter?<br />Personal decision<br />24<br />
  25. 25. Questions?<br />Resources:<br />Video Tutorials<br />http://www.WhatDoesMarketingReallyDo.com/free-marketing-tools/creating-a-tracked-resume.html<br />25<br />

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