Competition pitch pdf

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This was a deck put together for the Greenpeace "Green My Internet".

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Competition pitch pdf

  1. 1. Clean Cloud Toolkit Greenpeace Green My Internet Submission 2012Monday, 17 December 12
  2. 2. Campaigning to change Apple, Facebook and Google is one thingMonday, 17 December 12
  3. 3. Why it works for these companies: - Well known among consumers - They control their own infrastructure and datacentres - Have their own green IT staffMonday, 17 December 12
  4. 4. What about these guys though?Monday, 17 December 12
  5. 5. Why they’re different -Few if any green IT specialists on staff -Most don’t own their own datacentres or infrastructure -Most of it from likes of Rackspace and AmazonMonday, 17 December 12
  6. 6. The thing with AWS and Rackspace: - Most of their customers don’t know what metrics to request for sustainable IT - Publishing sustainability metrics not a priority them right until more customers are ask for itMonday, 17 December 12
  7. 7. Campaigning to see change at Amazon or Rackspace needs a different approachMonday, 17 December 12
  8. 8. A new approach Let the people building sites see the impact of their choices Provide a channel to let users ask them to make greener choices Show the people building these sites what options are out thereMonday, 17 December 12
  9. 9. Or, put another way… Transparency Constructive Engagement EducationMonday, 17 December 12
  10. 10. Three things the net is great for: Transparency Constructive Engagement EducationMonday, 17 December 12
  11. 11. TransparencyMonday, 17 December 12
  12. 12. Open source tools exist to see how traffic routes around the net, to see which datacentres are serving a particular websiteMonday, 17 December 12
  13. 13. Some open data already exists for showing these datacentres’ CO2 emissions, based on company & location.Monday, 17 December 12
  14. 14. This gives us a starting point to move to…Monday, 17 December 12
  15. 15. Constructive EngagementMonday, 17 December 12
  16. 16. Open source tools like Alavateli exist to help public conversation about this too, for transparency requests. They can be installed an customised just like Wordpress or DrupalMonday, 17 December 12
  17. 17. Users can use tools like this to publicly ask what kind of energy powers a datacentre, or where a company runs its serversMonday, 17 December 12
  18. 18. Collating this data is useful and valuable, but we still need to provide next steps afterwardsMonday, 17 December 12
  19. 19. EducationMonday, 17 December 12
  20. 20. 1. the site 2. the source code The developer community has a tradition of open sourcing and sharing best practices, that anyone can improve. The Hackday Manifesto is such open source guide.Monday, 17 December 12
  21. 21. There is a growing audience of people looking for one such guide of best practices to apply in the field of green cloud computingMonday, 17 December 12
  22. 22. What I’m proposingMonday, 17 December 12
  23. 23. 1. Making a web-app to find the sites you use, and see their environmental impact 2. Providing a way for users to publicly ask those running these sites, if the data isn’t already available 3. Creating an open source “clean clouds” guide on sharing best practices for switching to green cloud computing 4. Sharing these tools and guides with existing, interested communities at eventsMonday, 17 December 12
  24. 24. 1. Making a web-app to find the sites you use, and see their environmental impact Green My Internet Find a site | Existing requests | Sites | Guide | Search for a site, see its impact 16:9 Search Let users quickly see why greening the internet is important with a video, then see how a site they’ve heard of is doingMonday, 17 December 12
  25. 25. 1. Making a web-app to find the sites you use, and see their environmental impact Green My Internet Find a site | Existing requests | Sites | Guide | You searched for dirtypoweredsite.com… heavy user of dirty power 15 other people looked up this site emits 66 tonnes / yr of CO2 today DirtyPowerSite run on Amazons Tell others about datacentres, in North Virginia, and is DirtyPowerSite powered by coal. tweet it share on Ask them to switch facebook email Searching a site would perform the same traffic tracing, to workout where the servers are, and the likely power sourceMonday, 17 December 12
  26. 26. 2. Providing a way for users to publicly ask those running these sites, if the data isn’t already available Find a site | Existing requests | Sites | Guide | Question for dirtypoweredsite.com There are 35 people Jane M asked this question on Dec 13th following this question This request was successful follow Hi dirtypoweredsite Tell others about I’m a long time happy user of your site, and have your question been for at least two years now. tweet it However, I was disappointed to see that it looks share on like the site I have relied on to help me find good places to stay when seeing my friends, largely facebook runs dirty power. email Could you confirm where the servers that power your site are based on, and what kind of power Questions would be handled with a version of the Ataveli platform, they run on? designed for asking a few specific questions for this campaign Thanks, JaneMonday, 17 December 12
  27. 27. 3. Creating an open source “clean clouds” guide on sharing best practices for switching to green cloud computing We’d share this guide as an open source repository on github, for others to fork and improve, so it becomes a living documentMonday, 17 December 12
  28. 28. 4. Sharing these tools and guides with existing, interested communities We’d share everything we learn back - and be amazed with what they come up with next.Monday, 17 December 12
  29. 29. Thank you. To get in touch: - Chris Adams - twitter: @mrchrisadams - email: wave@chrisadams.me.ukMonday, 17 December 12

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