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Taxi driver

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Assignment from http://venture-lab.org/

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Taxi driver

  1. 1. taxi driver Get$you$from$A$to$B.$ Stanford$Venture$Lab$ Technology$Entrepreneurship$Autumn$2012$Alfredo,$Christoph,$Daniel,$Gustavo,$KonstanFn,$Xavi$$
  2. 2. The$pain$of$travel$planning.$ A simple travel plan: !  Car from Stanford to SFO !  Park car at SFO !  airline from SFO to LAX. !  Pick up a taxi from LAX !  Arrive at Malibu. !  Spend a weekend. !  Take a bus shuttle to LAX. !  Fly from LAX to SFO. !  Pick the car and drive home
  3. 3. Tired$of$finding$a$free$parking$lot.$Image:$hLp://www.makingthishome.com/2009/04/17/howRtoRmakeRmallRvisitsRgreener/$
  4. 4. Your$are$in$the$middle$of$nowhere.$ Next$taxi,$please?$Image:$hLp://ellefrostegard.blogspot.de/2010/12/lonliestRpradaRstoreRinRworldRifRyoure.html$
  5. 5. Introducing"taxi driver Travel made easy." Wherever you are." 7 days. 24h."
  6. 6. Pick$your$Smartphone$ Select$route.$ Done.$ Travel$made$easy$
  7. 7. We$combine$travel$opFons$
  8. 8. Idea$•  Customer$books$from$A$to$B.$$•  We$book$all$transportaFon$services$in$the$ middle.$$•  Our$mobile$app$is$used$to$adapt$to$delays$ automaFcally.$$•  Booked$taxi$drivers$are$informed.$It$will$be$a$ connected$drive$experience.$
  9. 9. How$it$works$on$our$side$Travel$opFons:$ So]ware:$•  professional$drivers$ •  Combine$different$travel$opFons$•  hobby$drivers$$ •  One$booking$for$the$customer$•  autonomous$cars$ •  Customer$pays$to$us,$we$pay$all$•  car$sharing$(selfRdriving)$ service$providers.$$•  rental$car$(selfRdriving)$ •  We$also$automaFcally$detect$delay$•  train$services$ in$transportaFon$via$customer$ mobile$phone.$$•  airplane$services$ •  In$case$of$a$delay$we$inform$•  bus$services$ customer$and$all$booked$services$•  bikes$ providers$on$the$road.$$
  10. 10. Market$•  We$will$focus$on$US$travel$market$(in$US$$Million)$ Travel 2001 Share 2004 Share %Change Sectors Leisure$ $117,650$ 56,3%$ $130,050$ 57,4%$ +10,5%$ Corporate$ $91,450$ 43,7%$ $96,450$ 42,6%$ +5,5%$ Total$ $209,100$ 100%$ $226,500$ 100%$ +8,3%$Source:$hLp://govinfo.library.unt.edu/ncecic/hearings/PCWITravelMarketAnalysis.pdf$
  11. 11. Prototyping$$ Results$hLp://www.solarnavigator.net/inventors/inventor_images/Alec_Issigonis_Mini_car_prototype_sketch.jpg$
  12. 12. 3$Step$Approach$We$did$the$assignment$in$3$steps$1.  Group$adapFon:$Refine$model$within$team$2.  Build$prototype$3.  Face$2$Face$Interviews$4.  Group$adapFon:$Refine$model$within$team$
  13. 13. Group$AdapFons$$•  Renamed$group$name$from$“car$sharing$with$ autonomous$cars”$to$“autonomous$taxi”$to$“taxi$ driver”$•  A$more$precise$name$integrated$two$different$ business$models$•  Used$the$various$backgrounds$to$clear$out$main$ issues$before$customer$feedback$•  Started$building$a$clickRprototype$•  Result$of$prototype$and$F2F$interviews$formed$ our$current$business$model$
  14. 14. Prototype$ available$at$hLp://goo.gl/TNlwP$Open$our$app$ Select$Menu$ Select$route$ Select$Fme$ Confirm$&$Pickup$
  15. 15. The$QuesFons$for$F2F$MeeFngs$1.$Age$group$(<18,$18R65,$>65)$2.$Sex$3.$Do$you$think$car$sharing$will$play$an$important$role$in$the$future$mobility$market?$4.$Give$our$"autonomous$taxi$sharing"$service$a$grade$(between$0$and$5)$with$respect$to:$$$$$R$Newness$$$$$R$Performance$$$$$R$CustomizaFon$$$$$R$Brand/status$$$$$R$Price$$$$$R$Cost$reducFon$$$$$R$Risk$reducFon$$$$$R$Accessibility$$$$$R$Convenience/usability$5.$What$is$your$value$preposiFon$taken$into$consideraFon$your$customer$needs?$6.$Do$you$see$any$strong$network$effects$when$using$our$service?$7.$Are$you$saFsfied$with$our$service$–$please$grade$us$on$a$scale$from$0$to$5?$8.$Are$subsFtute$products/services$available$you$have$already$used?$If$yes,$which$one?$9.$Are$our$compeFtors$threading$to$offer$beLer$price$or$value?$10.$Which$addiFonal$customer$needs$could$we$saFsfy?$11.$What$complements/extensions$of$the$value$preposiFon$are$possible?$12.$Why$do$you$think$this$is$a$great$idea?$
  16. 16. FaceRtoRFace$Interviews$Results$ with$7$colleagues$R$4$female$and$3$male,$all$of$them$30$to$45$years$old$and$with$technical$or$business$background$1.  Future$relevance$of$car$sharing$services$is$high$due$to$posiFve$environmental$impacts,$fix$costs$reducFon$for$car$ owners$as$well$as$limited$parking$space$in$the$ciFes.$Car$sharing$is$also$very$useful$for$people$which$dont$own$a$ car.$However$for$owners$of$luxury$class$cars$is$car$sharing$not$aLracFve$at$all.$2.  Our$idea$is$not$very$innovaFve,$because$there$are$many$quite$similar$services.$That$means$we$have$to$focus$on$ the$newness$of$our$business$model$3.  The$performance$was$graded$from$0$to$5$R$here$is$important$to$offer$a$flexible$app,$e.g.$customer$selecFon$of$ what$informaFon$has$to$be$shown$etc.$4.  Cost$reducFon$was$graded$for$3$to$5$due$to$the$high$potenFal.$5.  Important$value$preposiFon$was$defined$as$follows:$reliability,$availability,$price$(compared$to$taxi,$official$ transportaFon$etc.),$safety$(e.g.$for$women)$as$well$as$short$waiFng$Fme.$These$are$at$the$same$Fme$the$ addiFonal$customer$needs$to$be$saFsfied.$6.  All$persons$agreed$on$the$high$potenFal$of$social$networks$effects$like$favorite$"taxi$driver"$etc.$7.  AddiFonal$aspects$to$be$considered$are:$weekend$use$of$the$service,$focus$on$a$specific$customer$segment$at$ least$at$the$beginning,$conservaFon$of$the$"taxi$drivers"$as$next$possible$customer$group,$consideraFon$of$ traffic$jam,$focus$on$regions$with$bad$quality$of$official$transportaFon,$offer$addiFonal$informaFon$like$possible$ route,$price,$car$details$etc.$when$order$a$taxi.$
  17. 17. Support$us$with$your$feedback$hLps://docs.google.com/spreadsheet/viewform?formkey=dHBXaElFTzVpLWpHX2RPUTk5RWpQZEE6MQ#gid=0$$
  18. 18. Next$Milestones$•  create$more$detailed$prototype$•  prototype$booking$of$mulFple$services$•  prototype$social$network$effect$•  find$sweet$spot$to$compete$against$current$ car$sharing$/$taxi$services$
  • hankengchang3

    Nov. 16, 2014

Assignment from http://venture-lab.org/

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