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@chrisburgess #BigDigitalADL Bootstrapping eCommerce with WordPress
Who’s this guy? • Chris Burgess • Tech geek • Co-founder of digital marketing agency Clickify • Co-organiser of Melbourne ...
We’re going to cover… • What are popular eCommerce options? • Why WordPress and WooCommerce? • What are WooCommerce’s feat...
What are popular eCommerce options?
https://trends.google.com/trends/explore?q=magento,woocommerce,shopify
Why WordPress and WooCommerce ?
May 2003 May 2017 June 2010 Source: http://www.wpexplorer.com/history-wordpress-ui/
WordPress is the top content management system for 52% of all sites on the Internet and 29% of top 10k sites Source: https...
WooCommerce powers over 41% of all ecommerce sites and 10% of top 10k ecommerce sites Source: https://trends.builtwith.com...
WooCommerce boasts 24,380,618 downloads 3+ million active installs
Active Global Community Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/
Open Source – Free as in Freedom
Resources and Documentation
Developer Friendly
Multi Country Multi Language Multi Currency
Flexible
Part of a (much) larger WordPress ecosystem
What are WooCommerce’s features?
Source: https://woocommerce.com/products/woocommerce-order-status-manager/
How do I extend WooCommerce?
WooCommerce Extensions Source: https://woocommerce.com/products/woocommerce-order-status-manager/
Memberships Source: https://woocommerce.com/products/woocommerce-memberships/
Subscriptions Source: https://woocommerce.com/products/woocommerce-subscriptions/
Bookings Source: https://woocommerce.com/products/woocommerce-bookings/
Variations Swatches and Photos Source: https://woocommerce.com/products/variation-swatches-and-photos/
Product Vendors Source: https://woocommerce.com/products/product-vendors/
Stripe (and other payment gateways) Source: https://en-au.wordpress.org/plugins/woocommerce-gateway-stripe/
Xero (and other accounting packages) Source: https://woocommerce.com/products/xero/
Waitlist Source: https://woocommerce.com/products/woocommerce-waitlist/
WooCommerce Points and Rewards Source: https://woocommerce.com/products/woocommerce-points-and-rewards/
YITH WooCommerce Zoom Magnifier Source: https://wordpress.org/plugins/yith-woocommerce-zoom-magnifier/
WPML – WooCommerce Multilingual Source: https://wpml.org/documentation/related-projects/woocommerce-multilingual/
YITH WooCommerce Wishlist Source: https://wordpress.org/plugins/yith-woocommerce-wishlist/
MailChimp for WooCommerce Source: https://wordpress.org/plugins/mailchimp-for-woocommerce/
Point of Sale
Does WordPress and WooCommerce scale?
“We’ve seen instances of shops with 100,000+ products listed, handling thousands of transactions per minute. In those case...
Performance is a combination of your site build, configuration and server stack.
How do I measure my sites performance?
WooCommerce – Standard Reporting Source: https://docs.woocommerce.com/document/reports/
Google Search Console Source: https://www.google.com/webmasters/
Google Analytics Source: https://www.google.com.au/analytics/
WooCommerce Google Analytics Pro Source: https://woocommerce.com/products/woocommerce-google-analytics-pro/
WooCommerce Customer History Source https://woocommerce.com/products/woocommerce-customer-history/
What are the other considerations?
With great power comes great responsibility
Don’t wait until you see something like this…
• Back up your website at least daily • Patch early and patch often • Use security plugins or services • Use SSL Practice ...
Leverage Google Shopping Campaigns Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/
Google Product Feed Source: https://woocommerce.com/products/google-product-feed/
What next?
Getting Help • WordPress.org Support Forums (https://wordpress.org/support/) • Local Meetups (https://www.meetup.com/) • W...
Any questions? @chrisburgess #BigDigitalADL
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
Bootstrapping eCommerce with WordPress and WooCommerce
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May. 09, 2017

Bootstrapping eCommerce with WordPress and WooCommerce

An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.

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Bootstrapping eCommerce with WordPress and WooCommerce

  1. 1. @chrisburgess #BigDigitalADL Bootstrapping eCommerce with WordPress
  2. 2. Who’s this guy? • Chris Burgess • Tech geek • Co-founder of digital marketing agency Clickify • Co-organiser of Melbourne WordPress Meetup and Melbourne SEO Meetup
  3. 3. We’re going to cover… • What are popular eCommerce options? • Why WordPress and WooCommerce? • What are WooCommerce’s features? • How do I extend WooCommerce? • Does WordPress and WooCommerce scale? • How do I measure my site’s performance? • What are the other considerations?
  4. 4. What are popular eCommerce options?
  5. 5. https://trends.google.com/trends/explore?q=magento,woocommerce,shopify
  6. 6. Why WordPress and WooCommerce ?
  7. 7. May 2003 May 2017 June 2010 Source: http://www.wpexplorer.com/history-wordpress-ui/
  8. 8. WordPress is the top content management system for 52% of all sites on the Internet and 29% of top 10k sites Source: https://trends.builtwith.com/cms
  9. 9. WooCommerce powers over 41% of all ecommerce sites and 10% of top 10k ecommerce sites Source: https://trends.builtwith.com/shop
  10. 10. WooCommerce boasts 24,380,618 downloads 3+ million active installs
  11. 11. Active Global Community Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/
  12. 12. Open Source – Free as in Freedom
  13. 13. Resources and Documentation
  14. 14. Developer Friendly
  15. 15. Multi Country Multi Language Multi Currency
  16. 16. Flexible
  17. 17. Part of a (much) larger WordPress ecosystem
  18. 18. What are WooCommerce’s features?
  19. 19. Source: https://woocommerce.com/products/woocommerce-order-status-manager/
  20. 20. How do I extend WooCommerce?
  21. 21. WooCommerce Extensions Source: https://woocommerce.com/products/woocommerce-order-status-manager/
  22. 22. Memberships Source: https://woocommerce.com/products/woocommerce-memberships/
  23. 23. Subscriptions Source: https://woocommerce.com/products/woocommerce-subscriptions/
  24. 24. Bookings Source: https://woocommerce.com/products/woocommerce-bookings/
  25. 25. Variations Swatches and Photos Source: https://woocommerce.com/products/variation-swatches-and-photos/
  26. 26. Product Vendors Source: https://woocommerce.com/products/product-vendors/
  27. 27. Stripe (and other payment gateways) Source: https://en-au.wordpress.org/plugins/woocommerce-gateway-stripe/
  28. 28. Xero (and other accounting packages) Source: https://woocommerce.com/products/xero/
  29. 29. Waitlist Source: https://woocommerce.com/products/woocommerce-waitlist/
  30. 30. WooCommerce Points and Rewards Source: https://woocommerce.com/products/woocommerce-points-and-rewards/
  31. 31. YITH WooCommerce Zoom Magnifier Source: https://wordpress.org/plugins/yith-woocommerce-zoom-magnifier/
  32. 32. WPML – WooCommerce Multilingual Source: https://wpml.org/documentation/related-projects/woocommerce-multilingual/
  33. 33. YITH WooCommerce Wishlist Source: https://wordpress.org/plugins/yith-woocommerce-wishlist/
  34. 34. MailChimp for WooCommerce Source: https://wordpress.org/plugins/mailchimp-for-woocommerce/
  35. 35. Point of Sale
  36. 36. Does WordPress and WooCommerce scale?
  37. 37. “We’ve seen instances of shops with 100,000+ products listed, handling thousands of transactions per minute. In those cases, they had great hosting support and their own developer team focused on optimization.” Source: https://docs.woocommerce.com/document/woocommerce-scaling-faqs/
  38. 38. Performance is a combination of your site build, configuration and server stack.
  39. 39. How do I measure my sites performance?
  40. 40. WooCommerce – Standard Reporting Source: https://docs.woocommerce.com/document/reports/
  41. 41. Google Search Console Source: https://www.google.com/webmasters/
  42. 42. Google Analytics Source: https://www.google.com.au/analytics/
  43. 43. WooCommerce Google Analytics Pro Source: https://woocommerce.com/products/woocommerce-google-analytics-pro/
  44. 44. WooCommerce Customer History Source https://woocommerce.com/products/woocommerce-customer-history/
  45. 45. What are the other considerations?
  46. 46. With great power comes great responsibility
  47. 47. Don’t wait until you see something like this…
  48. 48. • Back up your website at least daily • Patch early and patch often • Use security plugins or services • Use SSL Practice good website maintenance and security
  49. 49. Leverage Google Shopping Campaigns Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/
  50. 50. Google Product Feed Source: https://woocommerce.com/products/google-product-feed/
  51. 51. What next?
  52. 52. Getting Help • WordPress.org Support Forums (https://wordpress.org/support/) • Local Meetups (https://www.meetup.com/) • WordCamps (https://central.wordcamp.org/) • WooCommerce Resources (https://woocommerce.com/) • WP Australia (http://wpaustralia.org/) • WP Australia Slack (http://wpaustralia.org/#slack) • WordPress Slack (https://make.wordpress.org/chat/)
  53. 53. Any questions? @chrisburgess #BigDigitalADL

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