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Bootstrapping eCommerce with WordPress and WooCommerce
An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.
An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.
Bootstrapping eCommerce with WordPress and WooCommerce
1.
@chrisburgess #BigDigitalADL
Bootstrapping eCommerce
with WordPress
2.
Who’s this guy?
• Chris Burgess
• Tech geek
• Co-founder of digital marketing
agency Clickify
• Co-organiser of Melbourne
WordPress Meetup and Melbourne
SEO Meetup
3.
We’re going to cover…
• What are popular eCommerce options?
• Why WordPress and WooCommerce?
• What are WooCommerce’s features?
• How do I extend WooCommerce?
• Does WordPress and WooCommerce scale?
• How do I measure my site’s performance?
• What are the other considerations?
7.
May 2003
May 2017
June 2010
Source: http://www.wpexplorer.com/history-wordpress-ui/
8.
WordPress is the top content
management system for 52%
of all sites on the Internet and
29% of top 10k sites
Source: https://trends.builtwith.com/cms
9.
WooCommerce powers over
41% of all ecommerce sites
and 10% of top 10k
ecommerce sites
Source: https://trends.builtwith.com/shop
10.
WooCommerce boasts
24,380,618 downloads
3+ million active installs
11.
Active Global Community
Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/
37.
“We’ve seen instances of shops with
100,000+ products listed, handling
thousands of transactions per minute.
In those cases, they had great hosting
support and their own developer team
focused on optimization.”
Source: https://docs.woocommerce.com/document/woocommerce-scaling-faqs/
38.
Performance is a
combination of your site
build, configuration and
server stack.
48.
• Back up your website at least daily
• Patch early and patch often
• Use security plugins or services
• Use SSL
Practice good website maintenance
and security
49.
Leverage Google Shopping Campaigns
Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/
50.
Google Product Feed
Source: https://woocommerce.com/products/google-product-feed/