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Bootstrapping eCommerce with WordPress and WooCommerce

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An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.

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Bootstrapping eCommerce with WordPress and WooCommerce

  1. 1. @chrisburgess #BigDigitalADL Bootstrapping eCommerce with WordPress
  2. 2. Who’s this guy? • Chris Burgess • Tech geek • Co-founder of digital marketing agency Clickify • Co-organiser of Melbourne WordPress Meetup and Melbourne SEO Meetup
  3. 3. We’re going to cover… • What are popular eCommerce options? • Why WordPress and WooCommerce? • What are WooCommerce’s features? • How do I extend WooCommerce? • Does WordPress and WooCommerce scale? • How do I measure my site’s performance? • What are the other considerations?
  4. 4. What are popular eCommerce options?
  5. 5. https://trends.google.com/trends/explore?q=magento,woocommerce,shopify
  6. 6. Why WordPress and WooCommerce ?
  7. 7. May 2003 May 2017 June 2010 Source: http://www.wpexplorer.com/history-wordpress-ui/
  8. 8. WordPress is the top content management system for 52% of all sites on the Internet and 29% of top 10k sites Source: https://trends.builtwith.com/cms
  9. 9. WooCommerce powers over 41% of all ecommerce sites and 10% of top 10k ecommerce sites Source: https://trends.builtwith.com/shop
  10. 10. WooCommerce boasts 24,380,618 downloads 3+ million active installs
  11. 11. Active Global Community Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/
  12. 12. Open Source – Free as in Freedom
  13. 13. Resources and Documentation
  14. 14. Developer Friendly
  15. 15. Multi Country Multi Language Multi Currency
  16. 16. Flexible
  17. 17. Part of a (much) larger WordPress ecosystem
  18. 18. What are WooCommerce’s features?
  19. 19. Source: https://woocommerce.com/products/woocommerce-order-status-manager/
  20. 20. How do I extend WooCommerce?
  21. 21. WooCommerce Extensions Source: https://woocommerce.com/products/woocommerce-order-status-manager/
  22. 22. Memberships Source: https://woocommerce.com/products/woocommerce-memberships/
  23. 23. Subscriptions Source: https://woocommerce.com/products/woocommerce-subscriptions/
  24. 24. Bookings Source: https://woocommerce.com/products/woocommerce-bookings/
  25. 25. Variations Swatches and Photos Source: https://woocommerce.com/products/variation-swatches-and-photos/
  26. 26. Product Vendors Source: https://woocommerce.com/products/product-vendors/
  27. 27. Stripe (and other payment gateways) Source: https://en-au.wordpress.org/plugins/woocommerce-gateway-stripe/
  28. 28. Xero (and other accounting packages) Source: https://woocommerce.com/products/xero/
  29. 29. Waitlist Source: https://woocommerce.com/products/woocommerce-waitlist/
  30. 30. WooCommerce Points and Rewards Source: https://woocommerce.com/products/woocommerce-points-and-rewards/
  31. 31. YITH WooCommerce Zoom Magnifier Source: https://wordpress.org/plugins/yith-woocommerce-zoom-magnifier/
  32. 32. WPML – WooCommerce Multilingual Source: https://wpml.org/documentation/related-projects/woocommerce-multilingual/
  33. 33. YITH WooCommerce Wishlist Source: https://wordpress.org/plugins/yith-woocommerce-wishlist/
  34. 34. MailChimp for WooCommerce Source: https://wordpress.org/plugins/mailchimp-for-woocommerce/
  35. 35. Point of Sale
  36. 36. Does WordPress and WooCommerce scale?
  37. 37. “We’ve seen instances of shops with 100,000+ products listed, handling thousands of transactions per minute. In those cases, they had great hosting support and their own developer team focused on optimization.” Source: https://docs.woocommerce.com/document/woocommerce-scaling-faqs/
  38. 38. Performance is a combination of your site build, configuration and server stack.
  39. 39. How do I measure my sites performance?
  40. 40. WooCommerce – Standard Reporting Source: https://docs.woocommerce.com/document/reports/
  41. 41. Google Search Console Source: https://www.google.com/webmasters/
  42. 42. Google Analytics Source: https://www.google.com.au/analytics/
  43. 43. WooCommerce Google Analytics Pro Source: https://woocommerce.com/products/woocommerce-google-analytics-pro/
  44. 44. WooCommerce Customer History Source https://woocommerce.com/products/woocommerce-customer-history/
  45. 45. What are the other considerations?
  46. 46. With great power comes great responsibility
  47. 47. Don’t wait until you see something like this…
  48. 48. • Back up your website at least daily • Patch early and patch often • Use security plugins or services • Use SSL Practice good website maintenance and security
  49. 49. Leverage Google Shopping Campaigns Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/
  50. 50. Google Product Feed Source: https://woocommerce.com/products/google-product-feed/
  51. 51. What next?
  52. 52. Getting Help • WordPress.org Support Forums (https://wordpress.org/support/) • Local Meetups (https://www.meetup.com/) • WordCamps (https://central.wordcamp.org/) • WooCommerce Resources (https://woocommerce.com/) • WP Australia (http://wpaustralia.org/) • WP Australia Slack (http://wpaustralia.org/#slack) • WordPress Slack (https://make.wordpress.org/chat/)
  53. 53. Any questions? @chrisburgess #BigDigitalADL

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