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Hourly Rank Tracking One Year On - Search London April 2018

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A Year after first sharing the findings from our hourly rank tracking experiment we update you on what we've learned since.

https://hourly.strategiq.co/about.php

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Hourly Rank Tracking One Year On - Search London April 2018

  1. 1. Search London
  2. 2. Search London 25th April 2018
  3. 3. A slightly stressful period of ranking flux
  4. 4. A ‘what if’ conversation
  5. 5. Search London 25th April 2018
  6. 6. I casually shared a screenshot
  7. 7. Jo & Tim Humoured Me
  8. 8. And I got a bit ‘tin foil hat’ on everyone
  9. 9. The death of rank tracking “yada yada”
  10. 10. Search London 25th April 2018
  11. 11. We’ve been busy
  12. 12. Hourly now has a UI
  13. 13. We’ve invited some people to give it a go
  14. 14. Free access in the name of R&D
  15. 15. WHY?
  16. 16. WHY? We’re nice people
  17. 17. WHY? We’re nice people More knowledge is always a good thing
  18. 18. WHY? We’re nice people More knowledge is always a good thing We want to start a conversation
  19. 19. SEOs are pretty helpful & open
  20. 20. But we believe too unthinkingly sometimes
  21. 21. Search London 25th April 2018 We
  22. 22. Search London 25th April 2018 rely We
  23. 23. Search London 25th April 2018 relyon knowledge share We
  24. 24. But don’t always have the tools & experience to validate
  25. 25. Hourly isn’t the solution, but it gets us closer to it
  26. 26. Search London 25th April 2018
  27. 27. Search London 25th April 2018
  28. 28. Search London 25th April 2018
  29. 29. Search London 25th April 2018 Question: Does JS content get indexed as quickly as in-source content?
  30. 30. Search London 25th April 2018 Blog/study here bit.ly/js-drag-race
  31. 31. Spoilers - Yes… Maybe?
  32. 32. Search London 25th April 2018 Except! Index request might have been spoiling things
  33. 33. Search London 25th April 2018 What’s cool about this?
  34. 34. Research >> Hypothesis >> Test >> Feedback >> Re-test
  35. 35. Research >> Hypothesis >> Test >> Feedback >> Re-test
  36. 36. Research >> Hypothesis >> Test >> Feedback >> Re-test
  37. 37. Research >> Hypothesis >> Test >> Feedback >> Re-test
  38. 38. Research >> Hypothesis >> Test >> Feedback >> Re-test
  39. 39. Search London 25th April 2018 needsmore of this kind of thing SEO
  40. 40. Search London 25th April 2018
  41. 41. Search London 25th April 2018 63Keywords tracked
  42. 42. Search London 25th April 2018 54,258SERPs Across
  43. 43. Search London 25th April 2018 59,296URLs seeing
  44. 44. Search London 25th April 2018 109URLs seen per SERP So, an average
  45. 45. That’s not a lot for nearly 5 month’s tracking!
  46. 46. They’re small numbers, but you don’t need ‘big data’ for insights
  47. 47. Search London 25th April 2018 dataLet’s compare it to an established tracker We also have flux
  48. 48. 7 Days 7 Days
  49. 49. Search London 25th April 2018 Besides - treat all flux data with care So dependent on context, keyword & sample size
  50. 50. Latest Core Update?
  51. 51. Search London 25th April 2018
  52. 52. Google is against it
  53. 53. Our testers are being patient & Helping us find work-arounds
  54. 54. But it’s unnatural
  55. 55. Google doesn’t like it!
  56. 56. (oh and one more thing...)
  57. 57. I may have given them an easy way to spot what we’re up too...
  58. 58. Search London 25th April 2018
  59. 59. It’s actually really useful!
  60. 60. Think of it as “surgical” rank tracking
  61. 61. Spotting Cannibalisation
  62. 62. ID’ing Ranking Problems
  63. 63. ID’ing Ranking Problems
  64. 64. ID’ing Ranking Problems
  65. 65. ID’ing Ranking Problems
  66. 66. Monitoring migrations
  67. 67. Search London 25th April 2018
  68. 68. Search London 25th April 2018
  69. 69. Search London 25th April 2018
  70. 70. Search London 25th April 2018
  71. 71. Search London 25th April 2018
  72. 72. Search London 25th April 2018
  73. 73. Want a go?* bit.ly/about-hourly *Still limited access
  74. 74. Thank you.

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