Company profile October 2012 factsheet Company profile Incorporated in 1765 1913: distinguished with title Royal Royal Wessanen is a leading company in the organic food market in Europe. In 2011, Wessanen generated Headquarters in Amsterdam (NL) revenue of €594 million with 1,600 employees. Since 1959 listed at NYSE Euronext Amsterdam (WES NA) Royal Wessanen Market cap ± €165 mln (Oct. 2012) Operating mainly in France, the Benelux, the UK, Germany and Italy, we manage and develop our brands and products in the grocery and health Shares outstanding: 76mln food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura, Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are Leading in organic food in Europe pioneering brands in the organic food markets. Next to our leading position in organic food businesses, we also produce and market frozen snack products (Beckers, Bicky) in the Benelux (Frozen Foods). Our US operations (ABC) are to be divested in 2012.
Factsheet October 2012Strategic objectives 2012-2014 In € million Q3ʼ12 9mʼ12Topline growth Revenue (continuing operations) 138.5 435.2o Grow core brands & core categories Normalised operating result 3.3 7.6o Build strongholds in new markets Net result 3.7 8.3o Country specific growth strategies Operating cash flow (continuing operations) (0.2) 5.2o Launch fewer, bigger, better innovations Net debt 56.6 -o Execute acquisitions shortlistProfitability improvemento Central sourcing savingso Pricing strategies towards customerso Improve operational excellence with SAPo Filling own factories Revenue split 9mon 2012Enablerso Improve talent performance management Groceryo Simplify how we conduct business HFSo Activate Organic Expertise Centre, integrate quality Frozen FoodsOrganic, what is it?! All organic food is GMO-free (genetically modified organisms) and food colouring is prohibited No artificial fertilisers are allowed Usage by food manufacturers of additives and processing aids is restricted Strict rules the way animals must be cared for Organic food has been grown and processed according to EU regulations It is controlled by a unique certification system to make sure that it meets these requirements National certifications, such as AB in France, EKO in the Netherlands and Bio in Germany A mandatory European certificationAn attractive and growing market withsignificant, sustainable potential European market €21bn in size (2011) Per capita consumption rising although still low Increasingly engaging mainstream consumer Consumers appreciating rich taste, health benefits General enquiries and sustainable production methods Phone +31 20 3122 122 Twitter @RoyalWessanen / www.wessanen.com Press, investor and analysts enquiries Carl Hoyer, VP Corporate Communications Phone +31 20 3122 140